This presentation explores the world of adventure tourism and its impacts on society, economy, and environment. It covers market size, customer profile, and future trends. The poster focuses on adventure tourism, which includes activities such as climbing, cycling, hiking, hunting, and rafting. The market size of the tourism industry is valued at $112,227 million in 2020. The presentation also discusses the positive and negative socio-cultural and economic impacts of tourism. It concludes with a SWOT analysis of the tourism industry, highlighting its strengths, weaknesses, opportunities, and threats.