Understanding the World of Adventure Tourism

This poster presentation provides an overview of adventure tourism, including key facts, providers, future trends, and impacts on the environment, society, and economy. It explores new destinations and sub-types of adventure tourism, and includes a SWOT analysis and references for further reading.

Introduction
Tourism entails the movement of people to different countries or places outside the
usual environment with personal and professional growth. Tourism is the activity
that is recreated, sight seen, pilgrimage for medical reasons, for the use of
adventure etc. The main focus in the poster is on Adventure based tourism.
Adventure tourism is defined as the moments of people from one place to another
outside their comfort zone for exploration to travel in exotic and possibly hostile
area. This Poster explain about the tourism related to concepts and their
requirements. On the other hand it identify and understand the relationship between
tourism, environment, society and the economical impact.
Destinations/ activities/ sub-types
Adventure tourism is an activity that includes the physical activity, cultural
exchange and activities in different nature. There are different destination which
are popular for adventure tourism such as Spain, Portugal, Argentina, Thailand,
UK, India and many more places. There are different organisations that provide
the different adventure tourism support and attract lots of tourists. These
destination provide the significant growth in the economy to make a growth in
different practices and achieve effective implications. Two type of adventure
tourism that are provided by the adventure tourism companies such as Dazam are
mentioned below:
Hard Adventure: It refers to the activities that are related to high risk, requiring
intense commitment and advanced skills. These activities are highly risked
activities in nature and these are done under the guidance of professional
coaches. Some of the sub-types of Hard Adventures activities are:
•Caving
•Mountain Climbing
•Ice Climbing
•Sky Diving
Soft Adventure: These are the activities which refers to activities with some
perceived risk but low level of risk, minimum commitment and some beginning
skills. These skills are very popular in adventure tourism and especially in north
America and Europe. Few examples of soft adventures activities are:
•Camping
•Hunting
•Hiking
•Safaris
•Snowboarding
Conclusion
From the above PPT Poster, it has been analysed that Adventure tourism
is one of the significant factors. This is very important to make some
specified challenges and growth to work and make sure about key
statistics and facts that are associated to the tourism industry.
Furthermore, it is determined that customer profile and future trends
analysis is helpful for the adventure tourism to make more appropriate
strategies and work as per the significant growth in different manners. In
last, it is determined that swot analysis provide a appropriate view point
about the adventure tourism and their factors across the world.
Future trends
Key providers/ organizations
Adventure tourism has been grown exponentially over the worldwide and make
effective destination that are still undiscovered. There are many key providers
that make a significant growth in the economy when it comes to the adventure
tourism. These organisations promote specific sports for make a social cause and
create the better environment in different manners. These organisation are always
helps in promoting adventure travel and attract more and more customers for
improvising the need of tourism across the world. Some of the organisations are
mentioned below:
Bell Tent Boutique: This is the company that offer the world wide tourists to turn
up the regular camping trips and transfer that trips into the luxurious glamming
experience to their customers. This will help the tourist to attract towards the
Adventure tourism and serve them best services.
Dazam: It is the organisation that start a new one stop adventure shop for their
customers and provide a purely outdoor tours to make adventure and travel
equipment's. They always try to sale unique equipment to their customers and
become bit easier for their customers to learn more appropriate ways to complete
their adventure travelling's.
References
•Books & Journals
•Charoenpruksachat, A. and Longani, P., 2020, March. Effectiveness of a Tourism Game for Identifying Travelers’ Behaviors. In 2020 Joint International Conference on
Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT &
NCON) (pp. 186-189). IEEE.
•Fadda, N., 2020. Entrepreneurial behaviours and managerial approach of lifestyle entrepreneurs in surf tourism: an exploratory study. Journal of Sport & Tourism, 24(1).
pp.53-77.
•Fang, W. T., 2020. Rural Tourism. In Tourism in Emerging Economies (pp. 103-129). Springer, Singapore.
•Frash Jr, R. E. and Blose, J. E., 2019. Serious leisure as a predictor of travel intentions and flow in motorcycle tourism. Tourism Recreation Research, 44(4). pp.516-531.
•Georgakopoulou, S. and Delitheou, V., 2020. The Contribution of Alternative Forms of Tourism in Sustainable Tourism Development: The Case of the Island of Kalymnos.
In Cultural and Tourism Innovation in the Digital Era (pp. 431-446). Springer, Cham.
•Hjalager, A. M. and Madsen, E. L., 2018. Business model innovation in tourism: Opportunities and challenges. The sage handbook of tourism management, pp.373-390.
•Hoogendoorn, G. and Fitchett, J. M., 2019. Fourteen years of tourism and climate change research in southern Africa: Lessons on sustainability under conditions of global
change. In Natural Resources, Tourism and Community Livelihoods in Southern Africa (pp. 78-89). Routledge.
•Jog, D., 2018. Responsible Practices of Stakeholders for Sustained Tourism Destination Development. In Handbook of Research on Urban Governance and Management
in the Developing World (pp. 264-281). IGI Global.
•Nuttall, M., 2021. Packaging the wild: tourism development in Alaska. In Tourists and Tourism (pp. 223-238). Routledge.
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pp.2866-2883.
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6.
•Venter, D. and Kruger, S., 2018. “Soldiers of paint”: relationship between leisure adventure combat sport and quality of life. South African Journal for Research in Sport,
Physical Education and Recreation, 40(1). pp.167-182.
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Threats
• Lack of basic infrastructure facilities at
the tracking, mountaineering and
sports areas.
• Lack of skills which are required for
the hard and soft adventure activities
that may further decline the interest of
the customers and companies in this
fields.
Strengths
• Adventure tourism helps in reducing the stress
level of the individual to reduce the stress and
make more happier life in different ways.
• With the help of live in nature for some time can
improve and rejuvenate the soul that helps in make
more positive attitude.
Opportunities
• This is one of the emerging sector in the world
that improve the tourism segment of the world.
• Inbound tourism across the world is basically
helpful for make a domestic tourism and increase
the revenue.
Weakness
• The cost of responding of environmental
effect is mainly high for the community
to work and decline their interest to go
for adventure tourism.
• Furthermore, different cultural impacts
are faced by the individuals when they
are working for effective tourism and
make an adverse impact on economies of
scale.
SWOT Analysis
Key facts, statistics and
impacts
Customer profile
Demographic (age, gender etc)
The customer are mainly split into the male to female even in the hard activities of adventure
tourism. Soft adventure activities are slightly high number of female but not as much as other type
of tourism who are predominantly 62.3% number of females. The nominal age of an adventure
traveller is 25-35 years. Furthermore, adventure tourists are more likely to single or married and
nearly about 10% are divorced.
Geographic (where do they come from?)
Most of the adventure companies provide some specified location's tourism in their packages. It
will be helpful for provided more specified knowledge and make significant sectors. The large
number of tourists are come from Latin America, North and European travellers.
Other (motivations and behaviour)
Most of the adventure traveller often speak in new and destination based activities that are helpful
for make a significant growth in different analysis on the other factors that can affect the
adventure tourism is basically related to their income, motivation, household type and family
groups. These factors are associated to make a customer profile which is basically helpful for
different companies to work and gain more profitability nature.
Environmental impacts (for example impact on
local natural or animal habitats)
Adventure tourism make the positive economic growth in the activities that are helpful for
generating the idea for using effective strategies to develop local natural habitat.
Furthermore, adventure tourism sometimes make the adverse impact on the natural and
animal habitat of the country.
Economic impacts (for example revenue generated for local community)
Adventure tourism make the significant economic impact and study for the growth and development
on the basis of infrastructure and make ease of effective adventure industry. These activities are
increasingly rising the revenue for their local and national community within the environment.
Socio-cultural impacts (for example impact on local culture
or society)
Socio-cultural impacts are rising as the tourism brings some major changes in the value system,
behaviour, culture and indigenous identity into the market. The impact of adventure tourism are
related to languages, religious belief, tradition, lifestyles and dressing pattern. Changes may be
occur with community structure, family and relationship style that may further work as per the
growth in different sectors.
The adventure tourism is one of the rapidly growing tourism sector in Asia-Pacific countries. It is
basically related to different beaches and different wildlife sanctuary with the increase in different
popularity index. Some of the key facts and their impact segments are mentioned below:
Market size (revenue generated, number of tourists per year)
The market size of the global adventure tourist reached around the 0.54 billion U.S. Dollars in 2020.
It is expected USD 4186.6 million by 2030. To make a competitive analysis of the market analysis
for the growth in global adventure tourism market. As per the UNWTO said that international tourist
arrivals that are reached to about 1.1 billion and the number of adventure tourists has been increased
by 5% in 2019 as comparing to 2018.
Title and Student names/ID/ Tutor name Environmental (new destinations, new sub-types)
This is one of the significant future trend that is related to new destination places
some of them are Shanti Stupa, Glow-worm Caves and many more are the new
places which are founded by research. These places are attract the tourists and try to
overcome the major issues which the adventure tourism face at global level.
Economic (forecast growth)
There are different economic benefits that are considered into the market and make
more diversifying changes that helps in future. With the help of local economies and
encouraging sustainability support will create the positive impact of the company. In
the near future of 2030, the economic growth of the tourism is increased in more
effective and appropriate ways.
Social (new types of tourist and customer
behaviour)
There are different new customers who are getting attracted towards the major
tourism companies in UK or all over the world. The social future trends in different
manners for significant manner. It will be helpful for the adventure based companies
to work and make more effective approach and welcome the new customers in their
trending culture across the world.
Technological
It is seems to work in the appropriate and advance technologies, tourism sector are
work and perform in the high rate. It will be helpful for generalising the statements
in different segmentation. It will be very effective and significant for the growth of
adventure tourism in an more effective manner.