Impact of Advertisement on Consumer Buying Behaviour in UK Retail Industry: A Study on LSST

CW1
Research Proposal
(Advertisement impact on consumer
buying behaviour in UK retail industry)

Contents
INTRODUCTION...........................................................................................................................1
Purpose of the research................................................................................................................1
Research Aim...............................................................................................................................1
Research Objectives.....................................................................................................................1
Research Questions......................................................................................................................1
The management or business problem.............................................................................................2
Literature Review.............................................................................................................................3
The concept of advertisement and consumer buying behaviour in business perspectives..........3
Current advertisement methods used in LSST.............................................................................3
The impact of advertisement on the buying behaviour of LSST customers................................4
Research Methodology....................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Purpose of the research
Advertising is described as kind of any promotions used by the company in order to
promote their product, service or idea in order to influence one or more people (Kumar, 2020). It
can be conducted through various mediums like radio, print, digital media and television. In the
following conducted research selected organisation is LSST which is a private higher education
provider firm of UK. The organisation is established in 2003 as well as specialised in IT and
health, business management as well as social care courses. The research includes the
management or business problem, literature review as well as research methodology.
Research Aim
To determine the impact of advertisement on consumer buying behaviour in UK retail
industry. “A study on LSST”.
Research Objectives
 To understand the concept of advertisement and consumer buying behaviour in business
perspectives.
 To analyse the current advertisement methods used in LSST.
 To examine the impact of advertisement on the buying behaviour of LSST customers.
Research Questions
 Explain the concept of advertisement and consumer buying behaviour in business
perspectives.
 What are the current advertisement methods used in LSST.
 Determine the impact on advertisement on the buying behaviour of LSST customers.
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