Influencing Consumer Buying Behaviour for UK Retail Brands: A Study on Marks & Spencer

Dissertation

Contents
INTRODUCTION...........................................................................................................................1
Background..................................................................................................................................1
Rationale of study........................................................................................................................1
Overview of company..................................................................................................................1
Research Aim...............................................................................................................................1
Research Objectives.....................................................................................................................1
Research Questions......................................................................................................................1
LITERTURE REVIEW...................................................................................................................2
Introduction..................................................................................................................................2
Main Body...................................................................................................................................2
To identify the need of influencing consumer buying behaviour for UK retail brands..............2
To examine the ways used to influence consumer buying behaviour and retain customers
within Marks & Spencer..............................................................................................................2
To evaluate the challenges faced by Marks & Spencer while influencing consumer buying
behaviour and their impact over business performance..............................................................2
To determine the benefits gained by Marks & Spencer by influencing consumer buying
behaviour.....................................................................................................................................2
Summary......................................................................................................................................2
METHOODOLOGY AND MENTHODS......................................................................................2
RESULTS AND DISCUSSION......................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

TITLE: Needs of influencing and looking the areas of consumer buying
behaviour and ways used to influence and retain customers.
INTRODUCTION
Background
The present study is depends upon determining the needs of influencing customers buying
behaviour as well as manners utilised for influencing and retaining clients into an entity.
Moreover, the customers buying behaviour is undertaken as the procedures to identify how
customer thinks, decide and feel while developing a purchase decision. Additionally, this is vital
for firm to concentrates upon finding the requirements of influencing consumer buying
behaviours so that the profits as well as sales of business enhancement. In addition to this, there
are several manners that may be utilised through the firm for influencing as well as retaining the
clients like forming stronger connection with clients, rewarding consumers, providing give ways
and many more. So, respective study concentrates upon ascertaining the requirements of
influencing the purchasing behaviours of customers and manner applied to influence the
consumers buying attitudes and retains clients. Furthermore, the study also determine the
challenges tackled through entity while influencing clients purchasing behaviour as well as also
advantages obtained through business by influencing the buying behaviour of customers.
Rationale of study
The respective study represents related to the need of influencing buying behaviour as well as
manner utilised for influencing as well as retaining the consumers. In order to operate the
business into smoother and effectual way, this is vital for understanding the requirements of
purchasing behaviour of customers as this aids to influence its purchase decision. Additionally,
the particular study is helpful to understands the requirements of customers purchasing attitudes
and also ascertain the challenges tackled through firm while influencing clients behaviour of
buying with their advantages. Also, there is a need of impacting shopper purchasing conduct for
UK retail marks. By impacting the buyer purchasing decisions, organization can concentrates on
expanding their show and productivity. It likewise helps in accomplishing the upper hand by
drawing in increasingly more number of possible clients. At the point when advertisers
understand the purchaser purchasing conduct they can anticipate how clients will act while
buying the results of brand. In addition to this, the recent research concentrates upon
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