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(PDF) Advertising and Public Relations

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Added on  2020-10-22

(PDF) Advertising and Public Relations

   Added on 2020-10-22

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ADVERTISING ANDPUBLIC RELATIONS
(PDF) Advertising and Public Relations_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Crisis Management Plan..................................................................................................................2Reputation Management Plan..........................................................................................................4PR manager of the company might adopt some steps which are as follows:.............................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................8
(PDF) Advertising and Public Relations_2
(PDF) Advertising and Public Relations_3
INTRODUCTIONAdvertisement or promotion of a product can be done through various mediums whichincludes print media, online media, radio or many more. Advertising is a paid media as companygives money to the sponsors in order to promote their products and services. On the other hand,Public relations is a communication process used by companies to build positive relationshipsbetween consumers and the organisation. With the help of effective advertisements and publicrelations company can attract more customers towards their brands, as a result company cangenerate more profit as well as gain competitive advantages. With the help of proper publicrelation, customers will be able to understand about the products and services offered by them(Austin and Pinkleton, 2015). In the present report, KEO plc- Greek is taken as the basecompany which is a Cyprus beverage company. It was established in the year 1927 andrepresents as one of the biggest company with more than 90 brands. Company operates in sixtrading divisions which includes beer, wines, water, spirits, canned food, juices and soft drinkswith both local as well as international brands. In the present report, management of crisis andreputation will going to be discussed. It will further include crisis and reputation managementplan and various ways through which PR manager can effectively control emerging issues ofcompany. MAIN BODYAdvertisement: It is a process of communicating or promoting goods and services offeredby company to their customers. With the help of effective advertisement company can attractmore and more customers which will generate more profit for the organisation. Advertisement isa process which help in creating awareness about the products and services offered by companiesto their costumers. In today's competitive world, companies adopt various methods forpromoting their products which includes radio, newspaper, internet, television and many more. Public Relation: Public relation managers help in establishing and maintaining positiverelationships between customers and companies. It is a process of communicating organisationsmessages to the customers at right time. Public relations is an art of of building positiverelationship which will aid the company in attracting more and more customers (Cortese, 2015). Crisis: It refers to a critical situation which arises within the organisation and if it is nothandled in an effective manner, may create disasters for the whole company. Crisis is an1
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