logo

PR Strategy and Crisis Communication | Assignment

14 Pages3838 Words110 Views
   

Added on  2020-03-16

PR Strategy and Crisis Communication | Assignment

   Added on 2020-03-16

ShareRelated Documents
Running head: PR STRATEGY AND CRISIS COMMUNICATION PLANPR STRATEGY AND CRISIS COMMUNICATION PLANName of the Student:Name of the University:Author Note:
PR Strategy and Crisis Communication | Assignment_1
PR STRATEGY AND CRISIS COMMUNICATION PLAN1Executive SummaryPublic relations is the foremost thing that gives a direct reflection of the company operationsto the world. The customers and the media make their judgements and buying decisionsbased on how they perceive an organization, and this perception is based on how well can thePR of an organization perform. The PR helps a company to gain industry reputation.Similarly, poor performance of the PR team can prove to be devastating for an organization.The mass opinions are not to be trifled with, under any circumstance if an organization hopesto attain greatness in any industry. The needs of the customers are the first things that decidethe operations of any organization and along with this, the other moral, environmental andethical grounds all have to be kept in mind while making decisions on behalf of the company.The PR has to take care of many things, and has to be ready for any unforeseen challengesthat may arise. They have to face the situation with complete authority and make sure anysituation can be turned in favor of the organization, otherwise the purpose of the PR would benullified. The following report would take the case of Woolworths Limited, Australia andtake a deeper look into the organizational functions and the PR functions. It would then go onto understand the strengths and weaknesses of the PR as well as look into how they handlecrisis situations. That would be followed by recommendations on how to enhance theefficiency of PR even more, so that company reputation is solidified.
PR Strategy and Crisis Communication | Assignment_2
PR STRATEGY AND CRISIS COMMUNICATION PLAN2Table of ContentsIntroduction................................................................................................................................3The company..............................................................................................................................4Current PR condition..................................................................................................................5Strategies....................................................................................................................................7Ability to handle crisis...............................................................................................................8Recommendations to face such situations in the future.............................................................9Conclusion................................................................................................................................10References................................................................................................................................11
PR Strategy and Crisis Communication | Assignment_3
PR STRATEGY AND CRISIS COMMUNICATION PLAN3IntroductionPublic Relations (PR) is the department that helps organisations or companies tointeract with the greater masses and the media. The PR department of any organization thatenables companies to create and maintain a cordial relation with the customers and uphold apositive image and reputation in the industry. More often than not, the PR is the driving forcefor companies to retain a steady and loyal customer base. In a world where marketcompetition is already fierce and is growing even more powerful every day, the companiesneed to set strategies that would help them to set themselves apart from the rest of theorganisations and make the customers notice them even more (Grunig 2013). The PR canensure that the companies can gather such a reputation in the industry that the customers willbe willing to opt for their services willingly, by themselves. PR represents the services,products and operations of the entire organization to the public and media in the best waypossible. A strong relationship with the consumers increase sales, which, in turn, boosts profitlevels as well. Woolworths Limited is one of the biggest retail supermarket chain in Australia. Itoperates throughout Australia and New Zealand and is the largest liquor retailer in Australia.The company also is the largest hotel company in the country. The company operates out ofNew South Wales. For a long time, the PR department of the company has been aiding theimage of the company to illuminate in the industry and maintain a great customer relation.The PR of Woolworths enthusiastically back up on the company slogan “The Fresh Foodpeople” and does everything it can to make sure that the organizational operations are incohesion with the ideals of the company (Smith 2013). The following g report would be looking into the PR of Woolworths in depth andwould critically analyse if it is well equipped enough to handle if there are any sudden
PR Strategy and Crisis Communication | Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Crisis Communication: Protecting Reputation and Maintaining Image
|13
|2172
|210

The United Airlines Flight 3411 Public Relation Error Report
|17
|3257
|164

Relationship Between Crowdfunding and PR
|9
|2854
|30

Brand Communication and Reputation Management Assignment
|14
|3919
|234

(PDF) Advertising and Public Relations
|11
|3327
|403

Report on Public Relation- United Airlines
|15
|4136
|151