Advertising Management Australia Analysis 2022

Running head: ADVERTISING MANAGEMENT
Advertising management
Name of the student
Nam of the university
Author note

ADVERTISING MANAGEMENT1
Introduction:
Market analysis plays the significant role in case of understanding the actual situation of
the organization in a particular country (PANDEY, 2017). Crusaders Rugby team is going to
spread its awareness in the Australian market with a new brand name. The purpose of the essay
is to shed light on both the external and internal environment of the brand using PESTLE and
SWOT analysis.
External environment analysis
PESTLE analysis
Political factors
Under the parliamentary democracy, the Commonwealth of Australia is the federal
constitutional monarchy (O'Brien et al., 2019). Analyzing the political environment in Australia
it has been identified that due to its stable Political situation the country, it has appreciated
different growth initiatives in the sports sector. By continuing this it can also be said that the
governing body of Australia has made significant contribution in order to enhance the
opportunities as well as facilities for ensuring community engagement in the sports sector.
However, analyzing the current Rugby Sports market in Australia, it has been identified that the
super rugby is dealing with massive crisis in Australian market. In both the franchise and
national levels the super rugby is facing lack of attention. Analyzing the current situation in
Australian market it can be said that in order to enter in Australian super rugby sector with a new
name, it can be challenging for the brand to ensure its long-term sustainability.
Economic factors

ADVERTISING MANAGEMENT2
In the 21st century sports industry has become the important contributor in the Australian
economy (Zahari & Romli, 2018). Analyzing the sports industry in Australia, it cannot be
ignored that with increasing scope in this sector industry has made important contribution for
expanding business. It is also true that including the sponsorships as well as media rights, the
sports industry in Australia has made the important contribution in its economy. On the other
hand it is also true that with increasing interest of people towards this sector in every year, near
about 620 billion US dollar is being invested for catering more fan base (Gardner et al., 2018). In
the Australian market, in the year 1995, the Rugby Union becomes a professional sport.
Analyzing the current scenario, it has also been identified that Rugby League has become very
popular among the Australian people and making partnership with different media platforms the
game is expanding in the market. As its result it can be assumed that the economic environment
in Australia can be beneficial for the organization to develop a Rugby team.
Socio cultural factors
In the Australian market, changing scope economic status of people has dragged their
attention towards the sports sector. On the other hand, it is also true that due to career
development scope in this field, people have started investing their interest in this field.
Analyzing the changing consuming trends of the fans, it has been identified that different media
channels have significantly impacted on Australian sports sector. In order to operate in the larger
segment, the Australian sports industry has made an effective collaboration with the different
digital channels. On the other hand, it is also true that increasing numbers of media influences in
the sector, the consumer revenue has also got influenced (Buckland et al., 2019). In case of
Australia, it can be said that Rugby has become the dominant code in Queensland and New south
wales, where the half of country population is available. In this case, it can be assumed that