Future of the Australian Super Market Industry

Running Head: FUTURE OF THE AUSTRALIAN SUPER MARKET INDUSTRY
FUTURE OF THE AUSTRALIAN SUPER MARKET INDUSTRY
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1FUTURE OF THE AUSTRALIAN SUPER MARKET INDUSTRY
Executive Summary
The purpose of this report is to analyse different elements of incompetency in supermarket
industry of Australia. The industry is now facing with a series of threats which regarding the
macro environment or external factors in Australia. Hence, it is pragmatic to make an assessment
regarding this problem. Moreover, the report suggested implementing a digital marketing
strategy for the supermarket industry of Australia which will be beneficial for future expansion.

2FUTURE OF THE AUSTRALIAN SUPER MARKET INDUSTRY
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Macro Environmental analysis....................................................................................................4
Political....................................................................................................................................4
Economic.................................................................................................................................4
Social.......................................................................................................................................5
Technological..........................................................................................................................5
Environmental..........................................................................................................................5
Legal........................................................................................................................................5
Life cycle strategy....................................................................................................................6
5 forces analysis.......................................................................................................................7
Company analysis........................................................................................................................8
Competitor analysis.....................................................................................................................9
Strategy analysis........................................................................................................................10
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

3FUTURE OF THE AUSTRALIAN SUPER MARKET INDUSTRY
Introduction
The supermarket industry in Australia is one the most volatile sector in the country. High
competitiveness and the dynamic environment in maintaining business make it more unstable for
the companies to sustain. Besides this, immense pressure of the customers and their shifting
behaviour also pose a great threat for the retail supermarket industry of Australia (Knox 2015).
In this regards, it cannot be overestimated by stating that the supermarket industry is considered
to be one of the profitable sector for Australian finance. An annual revenue turnover at the rate of
$102bn and a bulk of people of more than 3 lakh are employed in the retail industry provides a
great deal of opportunity for the industry to get flourished further (state of the industry 2017).
Therefore, the purpose of this report is to analyze the future possibilities of the retail supermarket
industry in Australia. In course of the discussion, uses of marketing models like five forces
model, life cycle strategy further render a clear depiction of the condition of Australian
supermarket industry.
Discussion
The discussion regarding the future scope of retail and supermarket industry of Australia,
has been supported by the understanding of external or macro environment of the industry and
put emphasis on the marketing strategies that should be implemented in order to eradicate any
kind of constraints.