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Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta

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ADVERTISING AND PROMOTION IN BUSINESS Introduction 3 Task 1 3 1.1 Explain the communication process that applies to advertising and promotion 3 1.2 Explain the organisations of the advertising and promotions industry to the Walt Disney management 3 1.3 Assess how promotion is regulated in the UK. Include at least two regulations in your answer 3 1.4 Examine two current trends in advertising and promotion and the impact of ICT within advertising and promotion 4 Task 2 5 2.1 Explain the role of advertising in an integrated promotional strategy for Walt Disney or a

Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta

   Added on 2020-06-04

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ADVERTISING AND PROMOTION IN BUSINESS
Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta_1
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 Explain the communication process that applies to advertising and promotion.......................31.2 Explain the organisations of the advertising and promotions industry to the Walt Disneymanagement.....................................................................................................................................31.3 Assess how promotion is regulated in the UK. Include at least two regulations in your answer.........................................................................................................................................................31.4 Examine two current trends in advertising and promotion and the impact of ICT withinadvertising and promotion...............................................................................................................4Task 2...............................................................................................................................................52.1 Explain the role of advertising in an integrated promotional strategy for Walt Disney or aproduct in Walt Disney....................................................................................................................52. 2 Explain branding and how it is used to strengthen a business such as Walt Disney or a WaltDisney product.................................................................................................................................52.3 Review two creative aspects of advertising in the context of Walt Disney...............................62.4 Examine three ways of working with advertising agencies.......................................................6Task 3...............................................................................................................................................73.1 Two primary techniques of below line promotion....................................................................73.2 Two other techniques.................................................................................................................8Task 4...............................................................................................................................................84.1 Budget for a promotional strategy.............................................................................................84.2 Development of promotional plan.............................................................................................84.3 Two promotional techniques.....................................................................................................94.4 Two techniques to measure the campaign feasibility................................................................9Conclusion.......................................................................................................................................9
Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta_2
Reference list:................................................................................................................................11
Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta_3
IntroductionIn the current business market of modernized spectrum of globalization, the importance ofadvertisement and promotion has become very significant to obtain sustainable competitiveadvantage. The Walt Disney Company was established in the year 1923 whereas the company istrying to adapt the change in customer choice to enhance customer satisfaction with suitableadvertisement and promotional techniques. They also foster for more brand equity to engagemore market advantage. This assignment will focus on the communication process of promotionof Walt Disney along with importance of advertising for the company. This assignment will alsodevelop a promotional plan in context with the promotional techniques of Walt Disney.Task 11.1 Explain the communication process that applies to advertising and promotionAdvertising and the promotional planning create the strategic foundation for the company andthey state the proper intergradations of several things that generate the marketingcommunication. This marketing communication when get adjoined with the advertising andpromotional standard then the planning for the company’s development generates the propermarket engagement. Communication factor create the consistent market promotion that adjoinwith the promotional value. The promotional structure of the organization creates the systematicfoundation where the company focus to the target customers. In order to become a consistentperformer in the market the company needs to implement the effective and efficient promotionalvalue so that they can able to communicate with the customers in a perfect way (Buil et al.2013). The rules and the regulations of promotional factor construct the entire thing so that theproducts and services can easily reach out to the customers. In the communication procedure onething is essential and that is the assessment of the internal and the external facilities incorporatedby the company. The media related performances and the practiced guidelines work in a bestway for the company. For the perfect association with the customers the company needs to focusto the current trends of the advertising policy that occur for the positive association of severalimportant things (Escaron et al. 2013). By the help of new media, effective sales promotion, payper click to the advertisement and the efficient content presentation generate the impact for thestrong communication practices.
Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Task 1 3 Ta_4

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