Sociology - Advertising Theory and Practice

RUNNING HEAD: ADVERTISING
SOCIOLOGY
Advertising Theory and Practice

ADVERTISING 1
Executive summary
The main goal of the report is to emphasize on the social cultural and technological change.
In addition, it reflects on its relationship with advertisement by recognizing digital media as a
core trend in advertisement. Advertising is a distinct promotional tool as it assists in
attracting the customers and persuading them to buy the products.
The technological shift has simplified the companies marketing efforts. It has allowed the
companies to have an easy reach with mass population of the country. The change in
sociocultural variables has propelled the organizations to modify their marketing to fulfil
client’s needs and preferences. There are number of companies that are aligning with the
change in sociocultural and technological factors and these are Cadbury, Woolworths,
Starbucks, and Eatfit.
The businesses opt for digital platform and consider social media platform because
they have a high level of customer users. Based on evaluation of different advertising
practice; social media advertising is considered to be best suitable. The advertiser needs to
lay high attention in considering the sociocultural variables of the population. Therefore,
change in technology and sociocultural factors have laid a high impact on advertising
practice.

ADVERTISING 2
Contents
Introduction................................................................................................................................3
Advertisement as a distinct promotional tool.............................................................................3
Media Mix..................................................................................................................................4
Advertisement relation with promotional mix...........................................................................6
Advertising practice...................................................................................................................8
Conclusion..................................................................................................................................9
Bibliography.............................................................................................................................11

ADVERTISING 3
Introduction
The report reflects on the concept of ‘Advertisement’ via digital media. A high level of
variety has been seen in commercial with the adjustment in technology and socio cultural
factors. It is exceptionally profiting the business enterprises occupied with ad. The business
endeavours are lining up with the technology and creating distinct advertisement practice
(McStay, 2016). The change in sociocultural factors laid a high effect on promotion. The
adjustment in technology and sociocultural elements has a high ground in present publicizing
practice. The upgraded technology is providing them (advertiser) a chance to reach to mass
population. It is allowing them to save their physical efforts and precious time. Some of the
major sociocultural factors include customs, lifestyle, values, buying behaviour, role and
status in the society (Kozenkow, 2018). With the spending years, clients are laying high
spotlight on raising their way of life. Furthermore, a resulting level of adjustment is
additionally observed in other sociocultural variables. The advertiser needs to lay a
reasonable spotlight on lining up with these components in their advertisement procedure.
Focusing on the report structure, the initial section includes the role of advertisement for
promotion and the second part comprises of various media mix including traditional media.
The succeeding part emphasizes on advertising practice with promotional mix (one of the
element of marketing mix). It includes multiple promotional mixes like public relation, direct
marketing, sales promotional and sponsorship and the following part includes the role of
digital media in advertising practice. The key purpose of the report is to focus on the
technology and sociocultural change on advertisement practice and the implication of
advertisers.
Advertisement as a distinct promotional tool
Promotion refers to urging individuals to purchase the items and services of a brand by
performing series of stages. It is a profoundly gainful way to draw in the clients towards the
item and services and it also assembled the client’s wishes to buy the item. The powerful
utilization of advertisement enables the advertiser to gain the correct clients (Hackley &
Hackley, 2017). There are numerous viewpoints that a promoter needs to consider in notice
as it ought to be guaranteed that advertisement is imparted in a correct way. It empowers
picking reasonable words, mottos, and pictures for the commercial. At present, advertising is