Practical Digital Marketing: Importance and Strategies

Practical digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
What is marketing.......................................................................................................................1
The marketing mix and communication mix..............................................................................2
What is digital marketing............................................................................................................2
What is social media marketing..................................................................................................3
Importance of social media marketing and digital media marketing in business.......................3
PART 2............................................................................................................................................3
Examples of social media content...............................................................................................3
Red bull summer campaign.........................................................................................................5
Effectiveness of social media......................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Practical digital marketing includes the google analytics, social media marketing, online
reputation management. It is also known as internet marketing that is depend upon online digital
technologies such as, mobile phones, various digital platform to promote goods and services and
utilizes internet. It was developed in 1990's to transformed the style of business for enhancement
of product as well as services in market (Chaffey and Ellis-Chadwick, 2019). Digital platform
getting increase incorporated into marketing plans and every day life. People are looking forward
to use digital devices instead of visiting physical shops. It is basically use for doing promotion of
brands to connect with prospective customers with the help of internet and the modes of digital
communication. It is not include only electronic mails, social media and web based advertising
but also text and multimedia message as a marketing channel. It covers advertising delivery by
digital passage such as: mobile applications, search engines, websites etc. Digital marketing is a
method in which organization are easily endorse brands, goods and services. The purpose of this
research is to investigate the importance of marketing and its function. It can compose social
media marketing as well as digital media marketing.
MAIN BODY
PART 1
What is marketing
Marketing includes different activities such as promotion, buying or selling of goods that
is performed by an organization in order to attain higher competitive advantage from aggressive
market competition. the basic concept of marketing is all about making sustained relationship
with customers and marketplace. The major prospects of marketing is all about to gain fund and
it is responsible for accomplish customers wants. It attracts the audience with the help of
advertising to acquire the valuable audience. Marketing consider promotion, product, prize and
place. In the prospective of promotion, it targets celebrity or high class people for endorsements
to attain the goal of the company that are able to generate revenue as well as profitability. In
context of price, organization include overall cost of particular product that involve unit cost
price, marketing cost and distribution expenses as per the assumption of all included cost
company will set the price of particular product. In the relation of place, marketing strategy
analyse the various modes to promote the product either it is a physical, online or distribution
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