Evaluation of Advertising Theory: Models and Criticisms

Essay

Contents
Introduction................................................................................................................................3
Main Body..................................................................................................................................3
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Introduction
Advertisements that are linked with some other content and situations in which they
are entirely submerged are more effective. It is said that it is not the substance of the
advertisement that makes it convincing, but rather the use of media to combine actions and
fictions. By increasing and reinforcing neutral reactions, the media defines exhilaration and
addiction. The provided report essay is an evaluation of advertisement theory that will be
backed up with the findings of a recently published article. The provided essay is subjected to
highlight theoretical aspects presented in the article and will explore variety of missing
theories and models of advertisement (Altstiel, Grow and Jennings, 2018).
Main Body
According to Jonty Bloom, (2020), ITV's advertising revenue fell by 42% in April in
the UK, while Fox's revenue has halved in the US. In other marketplaces, the situation is
similar, since many things are simply not retailing at the current. As a result, it may appear
self-evident that vehicle advertising is a waste of time and money. However, automobiles
continue to be promoted. This is due to the fact that the marketing and advertising sectors
have long memory and are concerned that potential consumer do not. Companies that have
been established for decades and have billion-dollar brands don't let them die in a downturn.
That is not enough to put out a statement and then wait for a response for advertisement to be
successful. Customers are being exposed to more commercials every day, which may be
irritating. Customers now have a more unfavourable attitude about advertising, making it
more difficult for businesses to reach their target demographic. As a result of all of this,
advertising strategy is becoming increasingly important, and it is critical for businesses to
have a well-defined strategy to follow (Coronavirus: How the advertising industry is
changing, 2020).
Ads have a tendency to influence the minds of potential customers. Some theorists
have noted that people often wish to be like others, particularly when the other person is
famous, gorgeous, or powerful. However, it is impossible for one person to become identical
to another. This impossibility, on the other hand, keeps the want alive in everyone. The heart
of the ritual is that participants collaborate in groups by projecting their imaginations upon
others. A customer's purchase process normally begins with the processing of information
given out as mass communications by many organisations, such as television advertisements
or outdoor advertisements (Belk and Sobh, 2019). They subsequently develop brand