Digital Marketing: Importance and Strategies

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Explanation of marketing............................................................................................................1
Explain what the marketing mix is and where the communications mix fits..............................1
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................4
TASK 2............................................................................................................................................5
Present two examples of social media contents that really works and justify why.....................5
You will provide screen shots of effective campaigns which you will insert into your word
document. Established models and standards for digital marketing should be referred to........5
Conclusion.......................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The interconnection of human and internet media is growing. In certain countries, customers
connect for more than over ten days per day using technology devices (Baker and Saren, 2016).
These innovations would be used in many facets of regular living not too far in the years ahead.
As a corollary, the importance and impact of Digital ads grows nearly every day. Ignoring it, it
may create it almost impossible to purchase more customers, so reducing the business’s
competitiveness. Over the subsequent article we look passing over the different kinds of web
publicity. You can then pick and use your industry, organisation and customers to develop and
construct your firm to choose the best web marketing techniques.
TASK 1
Explanation of marketing
Communications is a comprehensive phrase with a wide range of beliefs, methodologies
and tactics. As a result, it may be difficult to understand certain functions. In fact, it requires
years of formation and persistent research in a number of sectors, including discourse on project
design and quantitative statistics, to grasp marketing and its principles.
In short, selling means the actions that culminate in a customer who does things that are
helpful to the enterprise. Services Term referring to all approaches and strategies employed by
companies to find interest for their products and activities on the economy and persuade their
potential customers to buy it.
Explain what the marketing mix is and where the communications mix fits
The expression "marketing mix" is one of the biggest and maybe best jargons in the field
and equals to "promote element mixing." Even although all four aspects of the marketing
combination are named English by the first P, in the advertising world, the concept is far more
commonly known as "Four Ps." Originally, goods, cost, advertising and placement were a form
of advertising. These are fundamentally four classifications of marketing. In fact, economic
formats and venues change constantly, but these characteristics are permanent and mainly
emphasized to all economic activity.
Whatever its technical basis or structural methodology, each trade display tries to
communicate direct audiences or convince the general audience to change their beliefs or
behaviour.