Electric Vehicles in Europe

Electric vehicles in
Europe

Table of Contents
INTRODUCTION...........................................................................................................................3
PART -1 ..........................................................................................................................................3
A) PESTEL ............................................................................................................................3
B) Porters Five Force .............................................................................................................6
C) Organisational Changes.....................................................................................................8
D) Reasons for organisational Changes ................................................................................8
Conclusion .............................................................................................................................9
PART- 2...........................................................................................................................................9
A) Porters Value Chain and Conclusion ...............................................................................9
B) New business opportunities ............................................................................................11
Conclusion ...........................................................................................................................12
PART -3.........................................................................................................................................12
CONCLUSION ...................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
In the time of present market place there are several organisations which are too much
familiar with the concept of global business environment as it has always helped in expanding
their level of market share and increase the size of the organisation on a global level of trade.
The basic meaning of global business environment is usually referred to a multiple sovereign
nation which are based outside the organisations home country and which have a direct impact of
the decisions which are made in the aspect of allocating different resources and attaining the
sustainable growth for transhipment and expansion in the manner. usually the operating situation
in any organisation is dependent upon two prominent factors which is internal and external
elements directly which are influenced by the overall productivity and the ratio of profitability
gained by the organisation. There are several editions to such aspect which are referred to global
business environment which helps in assisting and stablish in a place where the brand can gain
recognition and an aggressive amount of competitive position which can even stipulate the
market. In context to this project to the company has been chosen which is actually a very global
multinational company and a well-known brand in the automotive manufacturing in Japan. There
has to be several products which are offered by this company which come into automobiles,
luxury vehicles and several other commercial vehicles which run across the globe. Pestel
analysis is used in this project to understand the environmental application and porter’s model is
been evaluated to understand several elements.
PART -1
A) PESTEL
Business environment is usually sum total of several external as well as internal factors
which actually impact over the whole organisation potential and is implemented directly over the
strategic decisions taken for obtaining and sustaining a maximum amount of profit. there are
several macro factors such as customers, competitors, suppliers as well as government which
shall be gained in order to have a competitive advantage in the market with limited amount of
time.
in connection to the company Toyota industry of this field is basically functioning over higher
competitive level and effective margin ratio of providing a technological services to customers.
This company usually deals in the matter of electric vehicle as well as there is use demand of

such products from the past two years. Toyota manufacturing market has taken several initiatives
by employing the pestle model into the functioning unit which is mentioned below:
Political: under this it comprises several policies and regulations which are stupid limited
by the political stability of the organisation and also focuses on the productivity ratio it is
creating (Alhassan, Kuwornu and Asare, 2019).in context to the electric vehicle industry the
country’s government has taken several kind of initiative to promote the EV across Europe as
well as reduction in several amount of co2 and n2 which is improving the performance in the
transportation also the government has imposed several kinds of policies which is enriching this
brand and the product in both demand and supply as well as to reduce the amount of CO2 by the
year of 2020.after adopting such mobility program to Utah has easily adjust the several issues
which are present in environment related to the pollution problem when are very innovative and
prospective style. Toyota came up with this attractive package in which subsidies in EV vehicles
have let them with lasting increase in their sales performances as compared to the other
competitors or substitute present in the market.
Economical: in this concept it involves and revolves around the economic growth coma
deflation, several rates of exchanges, rates of inflation and many other factors. diesel actually the
capacity level of sustainable growth which can be created only by the organisation through their
products in a very innovative and attractive way. The context of electric vehicle industry is
basically created so that imposing subsidies on the best benefits of EV cars which was actually
making the organisation very difficult for them to gain attention in the common consumer
market. this made them to utilise all their subsidies in overall European government and imply a
good cheaper rate as compared to the ICE. Father they had to maintain a proper amount of sales
growth to survive in this competitive market so they established a retaining existing customer
brand which attracted several other customers as well. This directly affected on the ratio of their
efficiency.
Social: is factor basically in faces on the growth of population and several other
demographic elements which are referred to as the gender consumer taste and the age which
makes several kind of changes in the preference of the sales volume. Toyota has accepted it as a
corrective course of plan action which has been implemented as an idea of reducing the
footprints of carbon in the environment. This has made them popular in the marketplace and the
majority of the people in the market have been willing to pay this amount of premium zero from