Business Model Analysis of Aeron Chairs

Running head: BUSINESS MODEL ANALYSIS OF AERON CHAIRS
Business Model Analysis of Aeron Chairs
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1BUSINESS MODEL ANALYSIS OF AERON CHAIRS
Executive Summary
The Aeron Chair developed by Herman Miller has been premastered from the casters up that
facilitates in addressing the demands of the recent day’s work. The existence of effective and
skilled employees and designers facilitates Aeron Chairs to offer highly innovative cross
performance and health positive design. Efficient implementation of such resources is to offer
assistance with respect to improving productivity by means of developing intense forward facing
focus for relaxed contemplative design. Considering the same, certain strategic changes can be
recommended regarding inclusion of new business partners that can facilitate in accomplishing
necessary business conducts

2BUSINESS MODEL ANALYSIS OF AERON CHAIRS
Table of Contents
1. Introduction......................................................................................................................3
2. Business Description.......................................................................................................3
3. Business Model Canvas...................................................................................................3
4. Business Model Based Nine Building Blocks.................................................................5
5. Critical Success Factors...................................................................................................6
6. Aspects Related with Downside Risks............................................................................6
7. Decided Changes Related with Business Model.............................................................8
8. Conclusion.......................................................................................................................9
References..........................................................................................................................10

3BUSINESS MODEL ANALYSIS OF AERON CHAIRS
1. Introduction
In this increasingly competitive world, the business model canvas is a necessary strategic
management template that must be efficiently developed and followed by the organizations in
order to develop new or in an attempt to document the existing business model (Bekhradi,
Yannou & Cluzel, 2016). If prepared in a strategic manner, the business model canvas serves as
a visual chart with aspects explaining a company’s proposition, value, consumers, infrastructure
and finances. Focused on such benefits offered by the business model, the current paper will
focus on explaining an innovative business organization’s business model and the related critical
success factors that will make it sustainable.
2. Business Description
The Aeron Chair developed by Herman Miller has been premastered from the casters up
that facilitates in addressing the demands of the recent day’s work (Davies & Doherty, 2018).
With the support of this chair’s original co-designer, the company has strategically updated the
chair relied on the current research. Such innovation on Aeron Chairs is made possible through
focusing on the science of sitting, certain developments in materials, manufacturing and related
advanced technology. This chair is made of recycled materials and more than 94% of this chair is
recyclable (de Melo et al., 2017).
3. Business Model Canvas
Key Partners
 MASS
Design
Key Resources
 More
than 100
Value Proposition
 Stay cool
features with
Consumer
Relationship
Consumer
Segments