Impact of Age Discrimination on Business Performance and Market Image of UK Retail Industry

Research Methods

Table of Contents
1. Working Title...............................................................................................................................3
2. The management or business problem.........................................................................................3
3. Useful peer reviewed articles.......................................................................................................4
4. Proposed primary research ..........................................................................................................7
References .......................................................................................................................................9

1. Working Title
To determine the impact of age discrimination on business performance and market
image of the UK retail industry.
2. The management or business problem
Management problem
For an organisation their employees are regarded as asset for the organisation so that their
management is needed by the organisation in appropriate manner. In an organisation
discrimination is considered as one of the bad practice which can hamper productivity and
performance of individual in direct or indirect manner (Harada and et. al., 2019). The
discrimination of different types such as age discrimination, gender discrimination, religion
discrimination and many others (Changand et. al., 2020). In this manner organisation may face
issues related with understanding needs of their employees which may lead into development of
discrimination at the workplace.
Research aim
To determine the impact of age discrimination on business performance and market
image of the UK retail industry: A study on ASDA
Research objectives:
 To identify the types of discrimination occurred within the UK retail industry
 To examine the impact of age discrimination on business performance and market image
on ASDA
 To evaluate the ways that would be used by ASDA for overcoming the impact of age
discrimination within a workplace
Research questions
 What are the types of discrimination occurred within the UK retail industry?
 What is the impact of age discrimination on business performance and market image on
ASDA?
 What are the ways that would be used by ASDA for overcoming the impact of age
discrimination within a workplace?
Purpose of the research