Age UK Integrated Case Study: SWOT and PESTLE Analysis

This report provides an integrated case study of Age UK, a non-profit organization working for the betterment of older people. It includes SWOT and PESTLE analysis, data and statistics, and recommendations for the company.

UNDERGRADUATE MAJOR
PROJECT INTEGRATED CASE
STUDY

summary
This report is based on Age UK which is the non profit organisation. These companies works for
the society so that they can make society better. This report has contain data and statistics of Age
UK and also explained about the swot and pestle of the company.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAN BODY....................................................................................................................................1
Presentation of data......................................................................................................................1
Presentation of models and theories............................................................................................1
Discussion....................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
This report is based on Age UK company which is situated in London. This is the charity
company which work for older people. Company have many skilled employees that work for the
society and provide better care of old people. The biggest strength of this company is their brand
image. The image of Age UK in the market is good (Bhaduri, 2021). There are many individual
or groups or companies which gives donations to Age UK. They provide good quality of
services to old age people. There are many older people that recommended this company to their
family and friends. Old age people are provided with homely treatment. Company ensures that
old age people are getting proper treatment so that their quality of life can be improved. They are
committed and motivated workforce with high morale. They also have improved governance
mechanisms. On a contradictory note, that there are many weaknesses of the company and many
areas in which Age UK lacks. There were many times when Age UK failed to attain competitive
advantage (Walker and Markowski, 2017). Although it is the charity company but to survive in
the market, it is important to get competitive advantages. Company can use artificial intelligence
for dealing with older people. AI like robots can be used to give proper care and safety to old
age people. Campaigning is the method through which company can generate more funds
through donations. As there are many companies which gives charity for social services as it is
their corporate social responsibilities. This report will discuss the data of company. Further it
will evaluate various models which are swot and pestle with respect to company.
MAIN BODY
Presentation of data
D&B Business Directory (2021) said that AGE UK is the London based company and is
the charity company which work for older people. This is the fastest growing charity company
and help society to enhance betterment. Company believes that in order to raise the standard of
society, it is essential to help them within various aspects.
Strategic issue
They have observed that older people are facing more problems because there are many children
that does not live with their parents. So, AGE UK will help these people by providing them
better life. Company works with, 2221 employees and have generated $169.24 million revenue.
In AGE UK there are around 123, sub companies. Company has the mission to raise the
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standard of living of older people. There are almost 50000 volunteers, around the globe. AGE
UK. (2021) stated that this company have conducted many researches and have also built
strategies to help old age group. In the year 2011, they have started campaign in regard to
removal of default retirement age.
The retirement age is set by the government at the age of 60 while AGE UK believes that
it is not right because after 60, company retires their employees. So after 60 where they will go
for work. So the age of retirement should be extended. In 2006, they have started campaign in
the name of 'A sure start to later life'. This strategy work on development of social inclusion.
Company basically work on older people health. There are various health problems which is
faced by older people which are obesity, dementia, fraity etc. normally age discrimination is
faced by old age people Day, Gould and Hazelby (2020). Many older people have claimed that
they are not getting treatment as younger people are provided. AGE UK has become leading
company in providing health solutions. In the year 2012, they have launched IFA.
Presentation of models and theories
challenges
Company does not have proper resources so that they can attain their objectives easily.
There is lack of physical and financial resources. It can be said that human resources of the
company lack knowledge and skills. So company should have provided them training so that
they carry their job role properly. To handle older people require patient. Impatient person
cannot deal with old age people. Siranjeevi and Pattanwala, (2020) discussed that technology is
the biggest opportunity for the company. As technology is evolving so, Age UK can adopt new
technology which helps them in making work easy. Saini, (2020) said that uncertainty of the
economy is the major threat for the company. When economy goes down, it affects the
donations which company is receiving from outside. Competitors in the market are increasing.
Thus reducing company's market share.
According to Hyndman and McKillop, (2018) along with internal factors there are
external factors also which affect company's performance. Pestle analysis are used to identify
external environment of the company. Political factors which involves trade restrictions, tariffs,
tax policy etc., with this factor, government can influence the firm. Government supports these
companies because they are charity company and work for the society. Government has also
made rules and regulations in the favour of Age UK so that company can operate properly. So
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political environment for the company is stable which helps in improving growth of the
company. Economic factors are those factors which consists of exchange rates, unemployment
rate, interest rate etc. if the inflation rate will rise than it will definitely affect company's
operations. When inflation increases, then it can decrease customers purchasing power.
Economy of UK is stable which is helping company in getting more charity. When economy of
the country is stable then company will generate more profits Musselwhite (2017). So that is
why other companies can provide more donations to Age UK. Workforce productivity of UK is
also good. Thus Age UK can get skilled workforce easily. GDP of the country is also high that
will flourish company's growth.
Derecskei and Nagy, (2020) states that social factors involves lifestyle, belief, health,
safety, attitudes, cultural norms etc. every organisation have to consider this factor if they want
to achieve growth in the market. As the end users are the society, so it is important to fulfil their
demand. Society is in the favour of this company because of the social causes which they are
doing. Society always supports such company which put efforts in improving the standard of
living of the people who are living in the community. Age UK, work on the social concerns and
also create awareness in the society regarding health and safety of old age people. They are also
associated with several groups and companies which are providing them constant support.
Technology factors consists of innovation and advanced technology. Changes in technology
influence company's operations Sourbati and Behrendt (2021). Technology evolves, so it is
important to adopt advanced technology if company wanted to achieve competitive advantages.
Age UK is using technology to provide good quality of services to the people. They are using AI
like robotics in order to provide quality of services to old age people. Company is using social
media for promoting its various campaigns. Users of social media is increasing day by day. So
for company it will provide advantage as it will target more audience easily.
Mitchell and Clark, (2019) evaluated that legal factors which consists of imports/export
policy, taxation policy etc. age UK is operating as per laws and guidelines which is provided by
the government. Company which operate against the laws are punishable in the eyes of law. As
company deal with older people. So they have to follow data protection law. They are not
allowed to share data of people with anyone without their permission. Data is the secret
information and it must not be shared. Environmental factors consists such factors which are
environment concerns. Company work under recycle policies. They proper recycle their waste
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materials. They believe in waste management. Company which protect environment and carry
their business activities as per the government norms are likely to be more successful Dale and
et.al., (2018).
Discussion
Solution
From the the above models it can be discussed that Age UK is the charity company
which solely work for the older people of the society (McDonnell and Rutherford, 2019). They
believe that older people also have right for good living. They also work in providing health and
safety wellbeing to the old age people. Company create awareness in the society in regards of
old age people. They also raise their voice against age discrimination. As it is found that old age
people does not get proper treatment like young people are getting. There are many health care
workers which do not provide proper care to the old people (Coote, Kasliwal and Percy, 2019).
Company runs many campaigns to make aware of people regarding old age health and safety.
This company is getting constant support from the government and also from many other
companies. There are many social groups which provides donations to the company. Workforce
of the company is the biggest strength. They are having trained and skilled staff which are
providing better services to the older people. Technology is the opportunity for the company.
Implementation
Company have started using artificial intelligence to improve the service quality which
they are providing to old age people (Walker and et.al., 2020). They are using social media
platforms to promote their campaigns. They have understood the power of social media and also
how to target people using social media platforms. Political factors which include trade policies,
government laws etc also have the power to impact company. Normally government support
such charity companies because they knows that companies are working for the betterment of
the society. Economy of the country in which this company is operating is also stable so that
helps company in growing and achieving their objectives (Mayrhofer and et.al., 2020). The
objective of the company is to help older people and for the good cause there are many
individuals and groups which are helping company. Social factors which comprises of values,
beliefs etc can also influence company. When company works for the betterment of the society
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then they also get societal support. Technology is evolving and through this company can take
advantage. Although adopting advanced technology can be expensive but in long run it will
definitely provide benefits to the company (Cheah, Amran and Yahya, 2019).
With the help of above models which is swot and pestle, external and internal
environment of the company has been discussed. Along with external environment, it is
important for the company to also work on internal environment. As on external environment
they rarely have control, but they can control internal environment of the company. Along with
this, employees of the company have many volunteers. For good causes there are many people
putting a step forward towards help. Company have also raised voice against the default
retirement age. They believe that the age 60 is early for the retirement (Purdam and Prattley,
2021). If an individual who have the capacity and willingness of working are forced to get
retired.
CONCLUSION
This report it can be concluded that Age UK is the London based charity company
which work for old age group. They have found that there are many old age people are not
getting proper medical facility, so they work for them and helping them so that they can live
happily in the society. Company says that old age people are also the part of the society, and still
they have to face discrimination. The strength of the company is their ability to help old people.
For this purpose they are getting support from various parties and companies. Company run their
business operations as per the legal guidelines which is issued by the government. Their aim is
to serve society and rise the standard of living of old age people. Technology is the opportunity
for the company. If they want to survive in the market for longer time than they have to provide
services as per the demand of the people. They also provide home care services to the old age
people.
Recommendations
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company can use new technology so that they can provide better services to their clients. They
should have also provide training to their employees so that they can deal with their clients
properly.
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REFERENCE
Books and Journals
Bhaduri, S.D., 2020. Germany: Health Care System Overview and SWOT Analysis. The Indian
Practitioner. 73(10). pp.36-39.
Bhaduri, S.D., 2021. United Kingdom (England): Health Care System Overview and SWOT
Analysis. The Indian Practitioner. 74(2), pp.32-35.
Cheah, J., Amran, A. and Yahya, S., 2019. External oriented resources and social enterprises’
performance: The dominant mediating role of formal business planning. Journal of
Cleaner Production. 236. p.117693.
Coote, A., Kasliwal, P. and Percy, A., 2019. Universal basic services: Theory and practice-a
literature review.
Dale, J. and et.al., 2018. Coproduction of a theory-based digital resource for unpaid carers (the
care companion): mixed-methods study. JMIR aging. 1(1). p.e9025.
Day, P., Gould, J. and Hazelby, G., 2020. A public health approach to social isolation in the
elderly. Journal of Community Nursing. 34(3).
Derecskei, A.K. and Nagy, V., 2020. Employee volunteerism—Conceptual study and the current
situation. Sustainability. 12(20). pp.1-35.
Hyndman, N. and McKillop, D., 2018. Public services and charities: Accounting, accountability
and governance at a time of change. The British Accounting Review. 50(2). pp.143-
148.
Mayrhofer, A.M. and et.al., 2020. Young onset dementia: Public involvement in co-designing
community-based support. Dementia. 19(4). pp.1051-1066.
McDonnell, D. and Rutherford, A.C., 2019, January. Promoting charity accountability:
Understanding disclosure of serious incidents. In Accounting forum (Vol. 43, No. 1,
pp. 42-61). Routledge.
Mitchell, S.L. and Clark, M., 2019. Reconceptualising product life-cycle theory as stakeholder
engagement with non-profit organisations. Journal of Marketing Management. 35(1-2),
pp.13-39.
Musselwhite, C., 2017. Public and community transport. In Transport, Travel and Later Life.
Emerald Publishing Limited.
Purdam, K. and Prattley, J., 2021. Financial debt amongst older women in the United Kingdom–
shame, abuse and resilience. Ageing & Society. 41(8). pp.1810-1832.
Saini, A., 2020. Stereotype threat. The Lancet, 395(10237), pp.1604-1605.
Siranjeevi, M.S. and Pattanwala, H., 2020. Embracing the Change: SWOT Analysis of the
Education Technology in Online Learning.
Sourbati, M. and Behrendt, F., 2021. Smart mobility, age and data justice. new media &
society. 23(6). pp.1398-1414.
Walker, B. and Markowski, M., 2017. The Megafobia V-armchair Thrill-seeking Experience for
Older Audiences–An Artistic Intervention at Age UK Barnet. Electronic Visualisation
and the Arts (EVA 2017), pp.112-113.
Walker, T. and et.al., 2020. Digital possibilities and social mission in the voluntary sector: the
case of a community transport organisation in the UK. Voluntary Sector Review. 11(1).
pp.59-77.
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Online
AGE UK., 2021. [Online]. Available through: <https://www.slideshare.net/kingkatz/age-uk>
D&B Business Directory., 2021. [Online]. Available through: <https://www.dnb.com/business-
directory/company-profiles.age_uk.a60fbda9aae02c7eae6987a2de8b698c.html>
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