Age UK Charity: Structure, Culture, Mission, and Services

Age UK charity

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Age UK structure.........................................................................................................................3
Age UK culture............................................................................................................................3
Mission and Vision of Age UK...................................................................................................4
Competitors..................................................................................................................................4
Products or services.....................................................................................................................4
Organisational strategise of Age UK...........................................................................................4
Popular social media platform for older people..........................................................................5
Age UK barriers for convincing their clients to use digital platform..........................................5
Types of local services suitable for transformation of digital delivery.......................................5
Reflection on reasoning and judgement for the solution of barriers...........................................6
Recommendations........................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................7

Introduction
Age UK charity is the organisation which work to provide their various facilities to
senior citizen of UK. It was founded in 1 April 2009 and its headquartered is located in London,
UK. It is UK’s largest charity for old people. There are many facilities provi9ded by this
charitable trust to their targeted audience like foot care for old people, exercise classes for above
50 year old people, helping their customers to tell them that how they can make them self busy at
home by performing some useful activities, helping senior citizens to learn how to use digital
gadgets and platforms like social media and many. The following report covers structure, culture,
mission, competitors, services and organisational strategy of Age UK Company, popular digital
medium used by their customers, issues and challenges faced by their customers and their
solutions. This report also covers recommendations for Age UK for their success.
Main Body
Age UK structure
Age UK is formed with the merger of Age concern England and Help the Aged. It
worked for the benefit of old age people who are physically unfit to do some works of their daily
life. Hence, this charitable organisation helps these types of old people and aims to make their
life better. It arranges its funds by them self and government is also helping them to raise fund as
they are registered as charitable trust. Their staff members are those volunteers who reach at the
home of old people and provide them facilities like transporting their groceries items to their
home and many others. They have their stores in UK so that old people will register their issues
and problems there and have those products to sell which is usable for old people like Bed and
Chair protection, Toilet Aids, Disposable Incontinence Products and many others. In 2018, Steph
Harland takes the position of CEO of this trust and takes the responsibility to handle all strategies
for the growth of this charity.
Age UK culture
Their employees work for the benefit of old people and they have a well being working
environment for their employees where they get appreciated by senior authorities for their better
work (Andriani and et. al., 2019). This charitable trust treats equally and gives respect to
everyone whether they are their clients or employees. It is a charitable trust hence, they are