Aging Tourism: Emerging Trends and Touch Points
Added on 2023-06-12
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Aging Tourism. 1
AGING TOURISM.
Student’s Name.
Course.
Professor’s Name.
City.
Date.
AGING TOURISM.
Student’s Name.
Course.
Professor’s Name.
City.
Date.
Aging Tourism. 2
Executive Summary.
This report seeks to explain aging tourism as among the emerging trends in tourism
and its touch points. 12.3% of the planet's population was aged in 2015, and it is projected
that the percentage is set to rise to 16.5% in 2030 and 21.5% in 2050 (Kulik, Ryan Harper
and George 2014). Australia's aging population is therefore set to have an increase in the
aging population in future years. The aging population is becoming a major part of our
tourism. The aging population has a variety of interests in the tours that they embark. The
aging population is becoming relevant to the tourism industry due to the growing population
making the industry to adapt to the requirements of the aging population. The aging
population can be divided into four groups: Baby Boomers, Seniors, "New age" elderly and
the silent generation. Each of the four groups has their preferences when touring. The aging
tourists do interact differently in the tourism type that they prefer. The aging tourists,
therefore, do have several touchpoints that they do interact with, each touchpoint affected by
different issues (Nikitina & Vorontsova 2015).
Body.
Introduction.
The silent generation are the people born between 1925 to 1943. The generation
consists of those born during or after the world war or those born during or near the great
depression. The generation may be described as indifferent and lacking adventure. The
generation was basically "silent." Most women were pioneers in activism and civil rights
movements. Much of the preferences of the generation were environmental concerns, and
they had a preference for learning while traveling. The "New Age" Elderly refers to the group
which has positive traits and prefer traveling almost the same as the people in younger age
groups. The new age prefers engaging activities such as volunteering, trips to foreign places
Executive Summary.
This report seeks to explain aging tourism as among the emerging trends in tourism
and its touch points. 12.3% of the planet's population was aged in 2015, and it is projected
that the percentage is set to rise to 16.5% in 2030 and 21.5% in 2050 (Kulik, Ryan Harper
and George 2014). Australia's aging population is therefore set to have an increase in the
aging population in future years. The aging population is becoming a major part of our
tourism. The aging population has a variety of interests in the tours that they embark. The
aging population is becoming relevant to the tourism industry due to the growing population
making the industry to adapt to the requirements of the aging population. The aging
population can be divided into four groups: Baby Boomers, Seniors, "New age" elderly and
the silent generation. Each of the four groups has their preferences when touring. The aging
tourists do interact differently in the tourism type that they prefer. The aging tourists,
therefore, do have several touchpoints that they do interact with, each touchpoint affected by
different issues (Nikitina & Vorontsova 2015).
Body.
Introduction.
The silent generation are the people born between 1925 to 1943. The generation
consists of those born during or after the world war or those born during or near the great
depression. The generation may be described as indifferent and lacking adventure. The
generation was basically "silent." Most women were pioneers in activism and civil rights
movements. Much of the preferences of the generation were environmental concerns, and
they had a preference for learning while traveling. The "New Age" Elderly refers to the group
which has positive traits and prefer traveling almost the same as the people in younger age
groups. The new age prefers engaging activities such as volunteering, trips to foreign places
Aging Tourism. 3
and domestic places too. The new age like to use guide books videos and agents to get
information on where they should travel (Johnson, Butrica & Mommaerts, 2010, p.25).
Seniors are the people 55 years and older. The seniors were once the prime targets for
marketers based in the tourism industry in the 1990s. They love to see themselves younger
than their actual ages and can travel for pleasure. The group also does participate in
physically engaging activities helping them get the feel of a young age. The baby boomers
are the group between 54 to 72 years old currently. Th e group comprises of about 5.5 million
of Australia's population. The group has higher levels of disposable income and has an
interest in pursuing education after their retirement making the group most traveled in the
country.
Potential Travelers Touch Points.
The aging tourists love to take their holidays in the form of drive tourism. Drive
tourism can be described to be traveling by any type of mechanically driven and passenger
carrying road transport, this includes both day and overnight trips in a rental car or a family
car or even motorbikes. Drive tourism however, excludes travelling together with bicycles or
coaches (Mahadevan,2014). We for instance have The Grey Nomads, a group of elderly
people in Australia who travel around the country in mobile homes such as motorhomes or
camper trailers during different times of the year (Hillman,2013, p.585). Recreational Vehicle
Travel can be described as traveling in vehicles meant for temporary accommodation of the
occupants. Caravanning is a form of drive tourism. Caravanning is a popular activity that
dates to the 1880s. Caravanning in Australia dates back to the 1920s. Recent developments
on caravans have made them more than accommodation vehicles only. Recent caravans have
modern toilets, flat screen televisions connected to reputable media stations with satellite
dishes, well-designed living rooms and kitchens. The modern caravans also do have well-
and domestic places too. The new age like to use guide books videos and agents to get
information on where they should travel (Johnson, Butrica & Mommaerts, 2010, p.25).
Seniors are the people 55 years and older. The seniors were once the prime targets for
marketers based in the tourism industry in the 1990s. They love to see themselves younger
than their actual ages and can travel for pleasure. The group also does participate in
physically engaging activities helping them get the feel of a young age. The baby boomers
are the group between 54 to 72 years old currently. Th e group comprises of about 5.5 million
of Australia's population. The group has higher levels of disposable income and has an
interest in pursuing education after their retirement making the group most traveled in the
country.
Potential Travelers Touch Points.
The aging tourists love to take their holidays in the form of drive tourism. Drive
tourism can be described to be traveling by any type of mechanically driven and passenger
carrying road transport, this includes both day and overnight trips in a rental car or a family
car or even motorbikes. Drive tourism however, excludes travelling together with bicycles or
coaches (Mahadevan,2014). We for instance have The Grey Nomads, a group of elderly
people in Australia who travel around the country in mobile homes such as motorhomes or
camper trailers during different times of the year (Hillman,2013, p.585). Recreational Vehicle
Travel can be described as traveling in vehicles meant for temporary accommodation of the
occupants. Caravanning is a form of drive tourism. Caravanning is a popular activity that
dates to the 1880s. Caravanning in Australia dates back to the 1920s. Recent developments
on caravans have made them more than accommodation vehicles only. Recent caravans have
modern toilets, flat screen televisions connected to reputable media stations with satellite
dishes, well-designed living rooms and kitchens. The modern caravans also do have well-
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