Issues in the product, price and place elements of the marketing mix

TASK – 3

3.1 Issues in the product, price and place
elements of the marketing mix
• The marketing mix is the set of controllable, tactical marketing tools that
are used by Thomas Cook's company to generate an effective result from
the target industry.
• It includes everything that Thomas Cook can do to influence need for its
creation.
• It is a type of tool is used in companies to assist the market plan and
execution.

CONTINUE...
There are four P's and each of them will contribute to the market mix but
there are certain problem that are faced by Thomas Cook due to each
marketing tools that are used and they are as follows-:
1)Product: The issue faced is that proper categorization of product is not
done .
2)Price: This issue faced is be due to price that may be not be affordable for
population of Morocco and Egypt.
3)Place: The goods were not made available at correct place and correct in
Egypt summer holidays .

CONTINUE...
 4)Promotion:. Thomas Cook holiday package for summers were not able to
fulfil the needs of Morocco and Egypt population through promotion.
 5)People-They are the one who provide the services and are the important
for success of deal.
 6)Physical Evidence-This factor will be important to the travel sector
 7)Process-It is a way in which a service is delivered to end customer.