AGRICULTURAL PRODUCTION MANAGEMENT

Running head: AGRICULTURAL PRODUCTION MANAGEMENT
AGRICULTURAL PRODUCTION MANAGEMENT
Name of the Student
Name of the University
Author Note

1AGRICULTURAL PRODUCTION MANAGEMENT
Executive Summary
The purpose of the report is to understand the operational strategies of an agribusiness industry
and to forecast the future success of that industry. In the given paper the agribusiness industry,
which is selected is a2 Milk Company. The company details and history has been clearly
discussed in the report. The target market, organizational structure and the marketing approach
has been highlighted. The secret recipe of the company that has led to its huge success has also
been mentioned. The report clearly reflects the contribution of the organization towards the
health aspects of the human lives. It ends with the conclusion that the immense investment and
patent formula of the company will help it become a global leader in the coming future.

2AGRICULTURAL PRODUCTION MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
About the Company.....................................................................................................................3
History of the Company...............................................................................................................3
The target market.........................................................................................................................4
Organizational Structure..............................................................................................................4
The Long Run Business Success Recipe.....................................................................................5
Marketing Approach....................................................................................................................5
Future Success.............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7