(Doc) - Strategic Management Solved Assignment
Added on 2021-05-31
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Running Head: Strategic Management THE A2 MILK COMPANY Strategic Management and Information Systems for business and enterprise
Strategic Management 1Table of ContentsPart 1................................................................................................................................................2Organizational structure...............................................................................................................2Operational issues........................................................................................................................4System acquisition method..........................................................................................................4Control issues...............................................................................................................................6Part 2................................................................................................................................................8Development of accounting software..........................................................................................8Market size...................................................................................................................................8Leaders in the market...................................................................................................................9Gaps and Challenges....................................................................................................................9References......................................................................................................................................10
Strategic Management 2Part 1Organizational structure plays vital role in accomplishing the tasks and operations in an effectivemanner. In order to perform the organizational tasks in a systematic manner, organizationalstructure plays vital role and following the structure helps the organization to determine the areaswhich require improvements so that the productivity of the organization could be enhanced.Apart from this, organization could be able to develop an effective workplace environment. a2Milk Company produces and distributes dairy milk products. Their milk contains A2 type of betacasein protein. Apart from this, their milk is full of cream, yoghurt, and milk powders. Majorlya2 Milk Company distributes its milk by supermarkets in Australia. Company was founded in2007 and headquartered in North Sydney, Australia. Due to large number of activities, a2 MilkCompany is requires an effective organizational structure. It is a combination of several methodsand strategies which ensures the company to sustain for a longer period of time. The a2 MilkCompany (Australia) Pty Ltd is a subsidiary company of The a2 Milk Company Limited. Since2000, company is expanding its business in different parts of the globe ad currently operates inAustralia, China, New Zealand, USA, and UK. With an effective organizational culture,organization has managed its operations and expanded its business in international market inshort period of time (The a2 Milk Company, 2018).Information technology also plays vital role in managing organizational structure in an effectivemanner. Apart from this, IT leads to enhance organizational performance and attain competitiveadvantage. Information technology leads the organization to move towards automation andthrough this, chances for enhancing productivity increases (Nouri Koupaei, Mohammadi &Naderi, 2016). This assessment will discuss requirement of accounting software will bediscussed along with determining its significance in the market. Further, assessment will focusover structure of organization in relevance with The a2 Milk Company. In addition to thisassessment, strategic management policy will be evaluated in relevance with the feasibility as perorganizational operations. Organizational structureThe a2 Milk Company was founded in 2000 in New Zealand by Dr. Corran McLachlan. He wasstudying at Cambridge University at that time and found that proteins in milk affect people
Strategic Management 3differently. During his study period, he learned that cow produces milk with beta-casein proteinswhich are known as A1 and A2. Later on, he discovered the easiest way through which thosecows could be identified which produces milk which was A1 protein free. Then The a2 MilkCompany was formed with the motive of distributing protein milk. Today, company operates inNew Zealand, Australia, Hong Kong, Singapore, China, USA and UK. As per Anzures-García, et. al., (2016), by distributing protein milk in Australian market,organization has acquired an effective and distinctive position. Company is operating at smalllevel and it has approximately 110 employees. Company operates in Australian market with amarket share of 10% in overall milk industry in Australia. The a2 Milk Company is now being amultinational corporation as it has expanded its operations in various countries across the globe.The a2 Milk Company is not only selling milk and other products in foreign markets but they arealso distributing its products in urban as well as rural areas with the objective of developmenteffective brand image. Performing in foreign markets is not an easy task because there arevarious complexities in performing operations in non-domestic market. This requires a companyto undertake technological, sociocultural, political, legal and economic systems. Multinationalorganizational structure has been adopted by The a2 Milk Company with the objective ofenhancing its distributing range along with adaptation of certain methods to manage all thefunctionalities of the organization from the headquarters. In this organizational structure, a setupis required which could organise work and personnel in relevance with three functions i.e.functional, geographical and other activities such as marketing.Certain challenges have been overcome by The a2 Milk Company with the help of adaptation ofmultinational organizational structure such as managing operations of all subsidiaries located indifferent parts of the globe, gaining expected outcomes, fulfilling demand of target audience, etc.Common organizational structure is also of no use for The a2 Milk Company because it hasvarious operations. Multinational organizational structure has helped the organization attain itsdesired goals and objectives along with the fulfilment of target audience’s demand. Multinationalorganizational structure is also useful for meeting with the future business environmental needs.The a2 Milk Company has attained their desired goals until now in an effective manner and thisorganizational structure will also help them to expand their business in further countries across
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