Implementing Artificial Intelligence in Hospitality Industry: A Project Management Plan

Unit Number and Title Unit 6
Managing a Successful
Business Project

Table of Contents
INTRODUCTION..........................................................................................................................2
MAIN BODY...................................................................................................................................2
STEP – 1: PROJECT PLANNING..................................................................................................2
Project objectives.........................................................................................................................2
Deliverables.................................................................................................................................2
Scope of the project.....................................................................................................................3
Stakeholder analysis.....................................................................................................................3
Methodologies for conducting project.........................................................................................4
Project life cycle..........................................................................................................................4
Budget Formulation.....................................................................................................................5
WBS.............................................................................................................................................6
Time scale....................................................................................................................................6
Risk management register............................................................................................................8
Quality management..................................................................................................................11
Communication plan..................................................................................................................11
STEP – 2: CONDUCT PRIMARY AND SECONDARY RESEARCH......................................11
Digital Transformation experienced by Organisations..............................................................11
Innovative digital tools..............................................................................................................12
Areas of Good Practice..............................................................................................................12
Primary research:...........................................................................................................................15
Questionnaire.................................................................................................................................16
STEP 3: DATA ANALYSIS.........................................................................................................17
STEP 4 & 5: REFLECTIVE PRACTICE......................................................................................25
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................27
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INTRODUCTION
Innovation is the action of conducting the activities in different manner in order to have
efficiency & effectiveness. In the current era, having the innovational practices for the purpose of
getting the competitiveness in turn attaining the effective results to get higher profitability &
sustainability. For this purpose it can be articulated that there is higher requirement of possessing
such activities which can help in gaining the reliable performance by adopting changes so that
reliable results can be derived. The current study is based on implementing the artificial
intelligence in its practices of operation in hospitality sector operated by The Bude Hidewyas.
With help of this technology the company will emphasize on having the significant level of
actions to communicate with customers so that higher level of insights to get greater
effectiveness in managing the operational practices can be done. It will emphasize on having the
significant involvement of the project management plan, having primary & secondary research,
presenting the findings, and reflecting the information obtained from the current study.
MAIN BODY
STEP – 1: PROJECT PLANNING
Project objectives
The primary objective of this report is to implement the technology of artificial
intelligence in the operations of Bude Hideaways which is operating in the hospitality industry.
Such objectives can be enlisted as follows:
 To improve the quality of services to the customers by at least 10% at the end of each month.
 To increase the customer bookings by at least 20% at the end of 4 months.
 To enhance the sales and the resulting profitability by at least 5% at the end of 6 months.
Deliverables
Deliverables of such a project involving implementation of the artificial intelligence in
the operations of an entity in the hospitality sector will include various deliverables with respect
to each phase (Drexler and Lapré, 2019). Initiation of the project will involve delivering charter
and repository related to the project. Project planning will be producing the deliverables namely
plan of the project, other documents, logs related to the risk and issues and communication plan.
Execution and controlling of the project will include deliverables like status report, notes of the
various meetings held, any requests related to changes in the project and acceptance of the final
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project. Lastly, closure of the project will include deliverables like cost report of the project,
report related to the performance of the team and notes of the meeting regarding team reflection.
Scope of the project
The primary aim behind the utilization of artificial intelligence in the hospitality industry
is attaining and enhancing of the customer satisfaction which is the base for the success of the
entities operating in such an industry. Services to the customers and efficiency is increased
multiple folds through such AI technologies (Popesku, 2019). Hidden opportunities for earning
of additional revenues can be effectively identified through such technology. With respect to
Bude Hideaways, implementation of AI will result into various benefits like improvement in the
loyalty towards the brand, enhancing the value preferences, behaviour, intent and satisfaction of
the guests and reduced rate of errors when compared to humans. Therefore, the scope of the
project is to implement such AI in the entity to enjoy the benefits explained as above.
Stakeholder analysis
An entity is formed and operates through the contributions of its stakeholders and for the
betterment of its stakeholders. This is done to achieve the objectives of earning higher
profitability, effective and improved sustainability, maintenance of a positive brand image, etc.
Such stakeholders include both internal as well as external stakeholders like customers, vendors,
government, board of the corporation, directors, etc. Therefore, on assessment of the hospitality
industry, following stakeholders’ matrix can be formulated:
POWER KEEP SATISFIED
(high power & low interest)
 Local authorities
 Administration
 Professionals
 Government bodies
 Directors
 Board
MANAGED CLOSELY
(high power & high interest)
 Sponsors
 Partners
 Leadership team
 Communities
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MONITOR
(low power & low interest)
 Local community
 Media
 Banks & insurance companies
KEEP INFORMED
(low power & high interest)
 Quality department
 Employees
 Certification bodies
 Testing labs
 Suppliers
 Competitors
 Other (travel agencies, spa, healthcare
agencies, shops, etc.)
INTEREST
The above matrix of stakeholders shows the presence of various types of stakeholders
present inside and outside the organisation which needs to be assessed and evaluated for their
potential effect on the operations and outcome.
Methodologies for conducting project
For implementation of AI in the entity in hospitality industry, such project needs to be
managed and thus, methodology for conducting such a project has to be followed. Such
methodologies include, waterfall, agile, scrum, etc. which ensures effective performance and
completion of relevant actions in the organisation (Bisoi, Mou Roy and Samal, 2020). In this
case of Bude Hideaways, agile methodology will be followed to overcome the issues in the
traditional methodologies of project management. Such a methodology involves allowance to the
teams to revise and modify the project as required instead of waiting for the completion of the
project and then amending the steps which is highly time – consuming and costly approach.
Prominent principles of agile methodology of project management includes its ability to
collaborate, its quickness and its openness to the changes that are data driven.
Project life cycle
For implementation of the artificial intelligence in the operations of Bude Hideaways in
the hospitality industry several stages of life cycle need to be evaluated and studied to carry out
such process efficiently and effectively. Such stages are explained as follows:
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Initiation Stage – This the first and foremost stage in the life cycle of a project. It focusses on
forming of the project charter and stakeholder register. This stage determines the vision of the
project, documentation of the accomplishments and securing approvals from the stakeholders.
Planning Stage – In this step of project life cycle, infrastructure is built which will be enabling
the entity in achievement of goals and objectives within the predetermined duration of time and
keeping in mind the constraints of the budget. It involves steps like forming of plan for project
management, deciding scope of the project, breaking down the work structure, etc.
Execution Stage – It is the stage where actual work initiates. It includes allocation of budgets
formed in previous stages and delivering the deliverables produced and rendered on each stage
and process (Chi, Denton and Gursoy, 2020). At this stage, the project plan is put into action
including tasks like development of the teams, engagement of the stakeholders, activities related
to quality assurance, etc.
Monitoring and Controlling Stage – It is the stage where the processes and operations need to
be monitored and controlled by evaluating and analysing the actual progress of the project under
process and then taking corrective actions which may be necessary to improve the current
processes and results required. It shall be noted that no amount of efficient planning will be able
to exempt the need to track and report the progress.
Closing Stage – Last and final stage of the life cycle of the project-management is the closing
stage. This step is much more than just checking off the project as completed but includes formal
closure of the project and securing a signing or a formal approval from the sponsors of the
project, stakeholders and customers.
Budget Formulation
Particulars Amount £
Suppliers 1000
Staff wages and salaries 1100
Supervisors wages and salaries 800
Legal documentation 300
Utilities 1300
Permits and fees 800
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