Management Challenges and Solutions for Effective Utilization of Artificial Intelligence in Business Firms

KNOWLEDGE EXCHANGE
PROJECT

TABLE OF CONTENTS
• INTRODUCTION
• Overview of Hettie
• Influencing Literature
• Research Project Objectives
• Proposed Methodology
• Research Limitations
• Research Ethics
• References

INTRODUCTION
AI Technology today:
• Is used for data management
• Predicting consume behavior
• Improving consumer service
Small Businesses today:
• Are looking for ways to improve business operations to compete with multinational organizations
The research will investigate:
• Contemporary management issues introduced by usage of Artificial Intelligence in business. The complex challenges
associated with this topic are covered in this presentation along with solutions for eliminating these challenges

OVERVIEW OF HETTIE
Hettie:
• Award winning luxury family lifestyle brand
• Offers made in England products
• Classic British accessories, inspired by our
local British landscape
• Offers sustainable alternative to fast fashion

INFLUENCING LITERATURE
Advantages of AI in business
• As per the view of Gurtu (2021) the usage
of Artificial intelligence is beneficial for business
firms.
• Increases precision
• Replaces human labor
• Helps predict future outcomes through data analysis

MANAGEMENT OBSTACLES CREATED BY AI
• According to Vadapalli (2021) there
are different challenges associated with
the usage of AI in the corporate world.
• High Computing power of AI
• Trust Deficit
• Limited Knowledge
• Data Privacy and Security