Artificial Intelligence Strategy and Human Capital

This report discusses the impact and role of AI on the business strategy and the workforce of the management with the use of competitive model and HR theory. It also elaborates the importance of the learning and development, change management and talent acquisition in the competitive marketplace.

Artificial Intelligence Strategy
and Human Capital

Table of Contents
INTRODUCTION...........................................................................................................................3
Role of artificial intelligence in the business:.............................................................................3
Impacts of the AI on business......................................................................................................4
Importance of talent acquisition, change management, and learning and development.............6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Artificial intelligence is the digital technology which are used by the human minds as
well as leverage the machines and computers to mimic the decision making capabilities and
problem solving of the human mind. The artificial intelligence strategy is refer as the strategy
which use in the business efficiency. It helps in grow the business and product the more data as
well as helps in estimate the more data. The human capital is refer as the economic values of the
qualities and abilities of the employees that helps in influence the productivity of the business
organization. This report will discuss the impact and role of AI on the business strategy and the
workforce of the management with the use of competitive model and HR theory (Iansiti and
Lakhani, 2020). This report will also elaborate the importance of the learning and development,
change management and talent acquisition in the competitive marketplace.
Role of artificial intelligence in the business:
There are various roles of the Artificial intelligence n the business to improve the
productivity and efficiency of the business management workforce within a global environments.
It also helps in reduce the operational costs of the organization. The artificial intelligence helps
business to grow as well as develop effectively in the competitive marketplace.
 More intelligent services: the artificial technology in the business helps in deliver the
intelligent services within the business organization. The intelligent services which are
provided by the technology helps in reduce the workforce and human capital at the
business as well as increase the productivity of the business organization. It also helps in
reduce the operational cost of the business with the helps of technology and provide
better services to the customers and increase the retention of the customers and
employees with the helps of better service quality.
 More intelligent products: it helps in produce the more intelligent products which are
more attractive and helps in getting the smarter (Soni, 2020). With the helps of internet
of things business are getting the smart as well as provide the smart solution to business
in the challenging tasks and activities. AI technology could the best benefits for the
customers. Due to the technology, intelligent products are helps in attract the new
customers and increase the retention rate of customers.
 Business processes: the AI technology helps in making the processes of business more
intelligent that include the measure the performance of the business and management

accurately, helps in manufacturing the customized materials. Example: customised the
shoes with the helps of scanning the size of the customers fits and manufacturing the
shoes, it helps in attract the more customers (Pan and Zhang, 2021). The AI technology
provide the more opportunities to optimisation and customization. In other words, helps
in design the more services and products which can fit the needs and expectations of the
customers.
In the aspects of theory, AI technology are worked in the many fields of the business and
management workforce which includes the HR, marketing, sales, customers services, IT finance,
quality control, manufacturing, supply chain and logistics and many more.
In the context of competitive strategy model, the porters generic competitive strategies
are determines in the business for the profitability as well as sustain in the competitive
marketplace. There are various generic strategy for achieving the performance of the business
management that include the differentiate, focus and cost leadership. The focus strategy in the
competitive models have the two different variants such as cost focus and differentiate focus. In
the cost leadership is refer as the low cost production in the business so, the technology of
artificial intelligence helps in reduce the cost of production as well as cost of operations within
the organization (Simonenko and Carlier, 2020). In the context of differentiate, with the helps of
technology the company are produce the unique products as compare to the competitive business
in the market. The focus strategy in the cost helps in target segments in the aspects of cost
advantages while in the differential focus strategy effort the needs and expectations of the
customers in the different segments and target market.
Impacts of the AI on business
The artificial intelligence technology implement in the business that helps in the various aspects
and impact positively in the business environments.
 Productivity increase: Productive are increase with the help of technology within the
business organization as well as removing the roles and responsibilities of the human
workers and minimize the cost operations as well as maximize the human capitals (Soni
and Sharma, 2019).
 Accuracy and speeds: with the helps of artificial intelligence technology in the
organization moves to the business activities sin the effective ways for achieve the goals
of the firms. It helps in reduce the chances of mistakes and increase the accuracy of data

and information. Services deliver to the customers effectively and develop the return on
investments of business.
 Increase security: the artificial intelligence technology impact are bot negatively and
positively by the technology helps in secure and safe the future and current applications
of the hacking and crime. The data of the business can be hack and thefts with the helps
of technology but it will also helps in secure the data and information with the network in
internet of things.
 Customers supports and services: the Artificial intelligence helps in provide the better
services to the customers and support as well as helps in fulfil thee needs and
expectations of the customers. The AI technology helps in provide the better quality
services to the consumers and satisfying them (Prentice and Dominique, 2020).
Customers are more attract with the helps of new technology and intelligent product in
the business as well as retain the existing customers. The chat bots are also available to
support the customers for 24/7 hours and solve the problems and issues for the customers
automatically and it helps in reduce the human workforce. The technology helps in solve
the query of the customers within a second.
 Easily recruitments: the business uses the machine learning technology for process of
recruitment and hiring the employees within the organization. The impact of the artificial
intelligence on the HR department is positively through the process of automation in
technology. The chat bots are use for screening the candidates for the vacant job in the
business. The HR departments use the technology to screening the resume and
application trailing in the aspects of hiring employees and staff.
In the context of HR theory, the strategic contingency theory refer as the leader who become the
central part of the business but there is the AI is the central part of the organization which helps
in develop the more powerful business. It helps in make decision effectively at the challenging
time of business (Malik, 2018). This theory helps in become the success of the business
organization and artificial intelligence ids the oriented towards the problems solving to
accomplish the goals of the company. In the HR departments , it helps in reduce the workforce
of the human efforts and it helps in reduce the operational cost of business in HR departments.

Importance of talent acquisition, change management, and learning and development.
Talent acquisition:
The talent acquisition is refer as the process of the hiring, recruiting and finding the right
candidates at the right jobs. The talent acquisition is fall under the Human resources departments
as well as it contains the various steps that include the sourcing, attracting the candidates,
interviewing, recruiting employees and the last step conducting the employees on-boarding. The
talent acquisition helps in success the business in the future effectively (Katsamakas and Pavlov,
2019). If the company hires the wrong candidates then the business are faces many difficulty in
the operation of business such as poor productivity, decision making process delay and
employees are motivated. This is used in the HR management for the growth and development of
the business.
 Employees encouragement: it is important to encourage and influence the employees
with their talents and also helps in develop the employees relationship with the
organization due to the technology (Pandita, 2019).
 Business efficiency: the talent acquisition is important in develop the efficiency of the
organization and it also helps in built the team entrust for delivering products ad services
to the desire customers. It also helps in generate the revenues and profit of the business
with the helps of Artificial intelligence technology in the human resources management
and operational management of business.
 Build morale: the talent acquisition are important to enhance the morale of the
employees towards the business to expand and develop the business as well as increase
the performance level of employees and improving more productivity (Khandelwal and
Shekhawat, 2018).
Learning and developments
The learning and developments are important in the organization because it helps in
empowering the employees and built and develop the skills and knowledge of the workers in the
business.

 Enhance employees retention: the learning and development in the organization helps
in increase the rate of the employees retention (Alexandrou, 2020). The company must
invest on the workers and employees to provide the training and developments which
helps in boost the productivity of the employees as well as helps in enhance the
confidence of employees and built the trust between the employees and employers of the
company.
 Improve the customer services: The training and developments programs helps in
improve the services of the employees as well as ways of delivering the services to the
customers. the employees provide the better quality of services to the customers and fulfil
the needs and expectations as well as satisfy them with the better quality services, that's
why the the learning ad development are important to meet the goals of the business in
the competitive market place (Ahmed, 2020). In the pandemic condition, the employees
provide the better and safe services to customers with the helps of technology.
 Improve performance and productivity: The learning and developments are important
for the employees to improve the productivity and performance of the business
organization to meet out the competition advantages in the marketplace. The implements
of the effective training methods for the employees helps in enhance the performance of
the organization as well as helps in meet the needs of business. It also helps employees to
become the success in the competitive market and achieve the goals of future careers and
do their task in smart ways.
Importance of Change management:
The change management is plays a vital role in the AI technology business management .
It is focus on the human side which are change in the business. It play and essential role within
organization.
 develop succeed idea: It is important for built the successful idea in business for meet
competitive market through the helps of technology. The management of change focuses
on the employees that they must utilize the new abilities and capabilities in the firm
(Holten and Hancock, 2019).
 Decrease cost: The change management helps in decrease the risk which can occur
within the organization related to the cost and reduce the wastage of cost and maximize

the production in minimum resources and it helps organization to make a smart choice as
well as helps on enhance the profitability of the organization.
 Change process: changing in the management are also important to engaging people
with the new process as well as communication process between the employee's are also
increase because of the change plan (Weraniyagoda, 2018). Employee's engagement are
affected to by the initiative change in the business management.
 Restructuring: it important for restructuring for the business because it helps in
organization to run smoothly. The changes in the management such as restructuring the
business processes, job roles and implement the new technologies in the firm.
CONCLUSION
As the conclusion, the AI strategy of the business is to become the success in the
competitive market effectively without any efforts. The AI technology helps in expand and
growth of the business organization as well as it helps in increase the human capitals and
minimize the human efforts. In the conclusion, this report discussed the importance of the talent
acquisition, change management and learning and development in the global competitive market.
As per the above, their also elaborated the Roles of the artificial intelligence in the business with
the porter generic models and impact on the business such as increase the productivity and
performance, improve the accuracy and security, better customers services provides, etc. with the
helps of strategic competency theory of HR.

REFERENCES
Books and journals
Ahmed, Z., and et.al., 2020. Artificial intelligence with multi-functional machine learning
platform development for better healthcare and precision medicine. Database, 2020.
Alexandrou, A., 2020. The importance of collaborative professional learning and development in
times of crisis and calm. Professional Development in Education. 46(3). pp.369-372.
Holten, A.L., Hancock, G.R. and Bøllingtoft, A., 2019. Studying the importance of change
leadership and change management in layoffs, mergers, and closures. Management
Decision.
Iansiti, M. and Lakhani, K.R., 2020. Competing in the age of AI: strategy and leadership when
algorithms and networks run the world. Harvard Business Press.
Katsamakas, E. and Pavlov, O.V., 2019. AI and business model innovation: leveraging the AI
feedback loop. Available at SSRN 3554286.
Khandelwal, A. and Shekhawat, N., 2018. Role of talent retention in reducing employee
turnover. Available at SSRN 3186397.
Malik, A., 2018. Strategic human resource management and employment relations. Springer
Nature Singapore Pte Ltd. 2018.
Pan, Y. and Zhang, L., 2021. Roles of artificial intelligence in construction engineering and
management: A critical review and future trends. Automation in Construction. 122.
p.103517.
Pandita, D., 2019. Talent acquisition: analysis of digital hiring in organizations. SAMVAD. 18.
pp.66-72.
Prentice, C., Dominique Lopes, S. and Wang, X., 2020. The impact of artificial intelligence and
employee service quality on customer satisfaction and loyalty. Journal of Hospitality
Marketing & Management. 29(7).pp.739-756.
Simonenko, A. and Carlier, A., 2020. Between demonstrative and definite: A grammar
competition model of the evolution of French l-determiners. Canadian Journal of
Linguistics/Revue canadienne de linguistique.65(3). pp.393-437.
Soni, N., Sharma, E.K., Singh, N. and Kapoor, A., 2019. Impact of artificial intelligence on
businesses: from research, innovation, market deployment to future shifts in business
models. arXiv preprint arXiv:1905.02092.
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Soni, V.D., 2020. Emerging Roles of Artificial Intelligence in ecommerce. International Journal
of trend in scientific research and development. 4(5). pp.223-225.
Weraniyagoda, W.Y.C., 2018. Importance of change management for a successful bpr
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