Marketing Strategy of Airbnb: Issues and Solutions

Running head: Marketing management
Marketing management

Marketing management
Table of Contents
Introduction.................................................................................................................................................3
Answer 1 Demand ecosystem for Airbnb....................................................................................................3
Answer 2 Airbnb marketing.........................................................................................................................4
Answer3.Problems in marketing strategy....................................................................................................4
Answe 4.Solutions for marketing problems.................................................................................................5
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6
2

Marketing management
Introduction
The primary objective of this paper is to outline and explain the marketing strategy of Airbnb
Company. It depicts that how the firm faces ample of marketing issues and how it handle and
overcome on these issues. A demand ecosystem for Airbnb Comppany has been explained in the
task. More detail of the task has been discussed below.
Airbnb is an American corporation which manages and operates an online marketplace and
hospitality service for people to lease or rent short term lodging such as apartments, homestays,
hotel rooms, holiday cottages to provide experience related to tourism. The company was
incorporated in 2008 in California.
Answer 1 Demand ecosystem for Airbnb
(Source: Danneman and Zagorovskaya, 2016)
3