Intergated Case Study Analysis

Integrated Case Study
Analysis

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Challenges of Airbnb .............................................................................................................3
Research Aims .......................................................................................................................5
Research Objectives ..............................................................................................................5
Research Questions ...............................................................................................................5
PESTLE Analysis ..................................................................................................................5
Case Brief...............................................................................................................................6
Recommendation ...................................................................................................................9
Action Plan ............................................................................................................................9
Justification ..........................................................................................................................10
Research Limitation .............................................................................................................10
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Pandemic have affected almost every business industry and creates challenges to operate
business operations. Many business enterprise have to shut their business due to lack of working
capital. In case of hospitality industry, it have affected drastically as government have restricted
to travel within or outside country (Syriopoulos, 2020). It is needed to introduce new policies,
upgrade technology and to formulate effective strategy in order to minimise its impact. People
cannot travel as which lead to many traditional business to end up their operations. Public
gathering and public functions are prohibited and many businesses are still trying to recover from
its impact. This report is based on Airbnb, an American multinational company which offers
vacation rentals for stay. It was incorporated in 2008 by Brian Chesky. This report will cover
various challenges faced by company because of pandemic as well as its recommendation for
solving issues.
TASK
COVID-19 have created complexities in operating business enterprises. It have adversely
affected its functioning. It is needed to frame effective strategies so that company can overcome
with issue and can minimise bits impact. There are many challenges by almost every business
during pandemic and it is important to take corrective measures so that it can take advantage of it
and make company more productive and efficient (Aigbedo, 2021). It will lead to higher
profitability and company can attain its goals effectively and efficiently. It has been analysed that
inflation rates have been hiked for about 10-15% along with increased cost of manufacturing and
administrative cost. It gives a drastic shock to whole economy. Many business are n ear to
closure and many of them closed during pandemic. It have also affected livelihood of human
beings.
Challenges of Airbnb
There are any companies which have affected during pandemic due to restriction in tour and
travelling. It becomes difficult to engage with customers and leads to bring down profitability.
For Airbnb, it becomes difficult to recover its fixed cost and suffers loss due to unavailability of
customers. The challenges for Airbnb are discussed below.

 The company cannot engage with its customers and loosing its customers too.
 It becomes difficult to recover its fixed cost such as rent and staff salary, electricity and
other bills.
 It faces poor management and lacks in various keys areas which needs to be improved.
Along with all above challenges the major challenges which company is facing is poor quality
service that customer were facing. Sometimes it do not meet minimum expectation of customer
and on company's website it do not have complete information which creates dilemma in
choosing their services. Negative customer reviews declines reputation of company and people
do not opt their services (Clark, Mauck and Pruitt, 2021). It creates barrier in attracting potential
customers towards company.
 The employees of company do not feel valued in company and do not contribute efforts
towards accomplishment of goals. They do not have motivation and do not work with
peak potential. It can be due to improper formulation of strategic planning.
 The financial position of company is not good as its financial statements do not reflect
profit and by this investors and stakeholders cannot trust company. The financial
planning of company is not up to mark and it becomes complex to gain trust. Rigid rules
and regulation of company makes it difficult to attract investors.
 The management strategies of company are not drafted properly as company is not using
its resources optimally and not generating higher profit. It is important to use resources
optimally which yields higher profit. Allocation of resources is one of the major
challenge that company faces. Its strategies are not streamlined along with company's
objectives and goals.
 The communication barrier creates complexities in success of organisation as employees
may misunderstood message by which company may suffer loss. So it is needed to have
effective communication process in order to convey message to both internal and external
stakeholders. It helps them in getting clarity about their roles and responsibilities which
they have to do in order to attain personal and organisational goals (Park, and Jones
2021).
 The rooms that company is offering are not maintained properly and unhygienic. It leads
to customer dissatisfaction and they can cancel their booking too. So it is important to
keep rooms clean and tidy.