Service Marketing Management: A Case Study of Airbnb
VerifiedAI Summary
This report highlights upon the service experience of Airbnb and its service marketing mix elements - Promotions and People. It offers recommendations for improving the marketing mix and a creative service recovery strategy that can be adopted by the brand. The report is a case study of Airbnb and its target market analysis. It also analyses the service performance on two of the 7 Ps and provides recommendations for improvement.