Planning for Growth: A Case Study of Airdri Ltd

Planning for Growth

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Overview of respective organisation...........................................................................................3
Small and Medium-sized Enterprise (SME)...............................................................................4
VRIO Analysis............................................................................................................................4
Porter's Generic Framework........................................................................................................6
SWOT Analysis..........................................................................................................................7
PESTLE Analysis........................................................................................................................7
ANSOFF Matrix..........................................................................................................................8
TASK 2............................................................................................................................................9
Sources of funding available to SMEs........................................................................................9
Types of sources..........................................................................................................................9
TYPES OF SOURCES:.................................................................................................................11
RECOMMENDATION............................................................................................................12
TASK 3..........................................................................................................................................12
TASK 4..........................................................................................................................................16
Exit: success and failure............................................................................................................16
Growth and succession in the family business..........................................................................17
Succession Planning..................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
Growth in business environment is determined as a point or situation of expansion where
a business organisation attains additional units of sale of products or services. For instance, this
process includes development of strategic plan as well as execution of determined plan towards
achievement of goals and objectives. The plan of action taken into consideration is comprised of
various factors and aspects that results in impacting upon organisational success and growth. In
addition to that, these essential factors and aspects include organisational structure, quality of
products, purpose of organisation, pricing strategies, etc. Airdri ltd is a leading manufacturer of
commercial hand dryers engaged in providing a variety of quality hand dryers. Products offered
by respective business organisation could be easily found at restaurants, cafes, public wash-
rooms, etc. This report assessment will be comprised of insightful information and knowledge
contributed with the application of various different frameworks and models. Furthermore, it will
be further highlighting several factors and aspects which impact upon organisational growth as
well as leading to future opportunities for expansion with context of respective business
organisation.
MAIN BODY
TASK 1
Overview of respective organisation
Airdri has been established in the year 1974, by two mechanical engineers in order to
provide innovative and creative product to customers. The respective business organisation is
engaged in providing Best in class energy efficient products which incurs small amount of
energy and could be operated with just 200 watts. Hand dryers offered by respective organisation
are claimed to be eliminating 98% of micro airborne organisms which further contribute towards
health of people in society (Airdri, 2022).
Representatives engaged in management practices in respective business organisation are
determined at achievement of organisational goals and objectives. For instance, planning for
growth plays a crucial role in ensuring organisational success and growth with consideration of
factors and aspects in development of efficient strategies to be implemented in carrying out
operations and activities. In order to ensure growth of business organisation, Airdri is determined

at providing customers with premium quality of hand dryers with elegant designs in order to
attract higher amount of customers towards the same.
Competitive advantage is determined as attributes or quality of an business organisation
which facilitates in manufacturing and supplying better goods or services from their major
competitor brands in the market. For instance, attractive and elegant designs as well as variety of
products offered by the respective organisation is determined as their competitive advantage over
other competition brands in the market.
Small and Medium-sized Enterprise (SME) , as well as variety of products offered by respective
organisation,
Small and Medium-sized Enterprise is determined as business entity operating upon a
small or medium scale. For instance, SMEs in a business organisation are referred to those
entities who operates with less than 250 employees and a annual turnover within 50 million
euros. Being a SME, Airdri offers their products within geographical boundaries of United
Kingdom.
VRIO Analysis
Resources / Capabilities Valuable Rare Inimitable Organised
Elegant designs Yes Yes - Yes
Human Resource Yes Yes Yes Yes
Finance Yes - - Yes
Intellectual property Yes Yes Yes -

Figure 1: VRIO: From Firm Resources to Competitive Advantage, 2016
(Source: VRIO: From Firm Resources to Competitive Advantage, 2016)
RESOURCE ANALYSIS
Elegant designs  Valuable: Elegant and attractive
designs of hand dryers provided by
respective organisation contributes
additional values in attracting
customers towards the same
(Ariwibowo, Saputro and Haryanto,
2021).
 Rare: These elegant designs are rare as
it provides competitive advantage to
respective organisation over other
competitors.
 Organised: Airdri is determined at
serving customers with attractive

designs of products.
Human Resource  Valuable: Skilled workforce engaged
in workplace of respective organisation
which contribute additional values
towards respective organisation.
 Rare: HR representatives of respective
company are determined at selection of
employees upon a specified criteria.
 Inimitable: Workforce of Airdri cannot
be copied by other competitive brands
in the market.
 Organised: Employees engaged in
respective organisation are provided
with opportunities to initiate efforts
with best of their potential (Vargas-
Hernández and López, 2021).
Finance  Valuable: Efficient strategies in
decision-making of finance contributes
various values to respective
organisation.
 Organised: With the efficient
allocation of acquired funds, respective
organisation ensure achievement of
organisation goals and objectives.
Intellectual property  Valuable: Intellectual property of a
particular organisation results in
providing various values towards
respective business organisation.
 Rare: With copyrights and patents,
respective organisation secures their