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Basic Principles ad Practices of Marketing

   

Added on  2021-02-19

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Airline industry are responsible for smooth transporting of payingpassenger, freight, cargoes and other items through using aircraft likeair planes and helicopters. In starting phase of airline industry,marketing was not essential or unimportant because they are having astringent regulation and also secured by government possession thus,they are safe and risk free from serious competitive effects ofbusiness environment and market place.INTRODUCTIONMarketing Principles and PracticesMarketing department of British airways is responsible for enhancing thebrand image which is also desirable by HR department. Marketing playsan important role in attracting most talented and skilled candidates forBritish airways. Marketing creates a good image of organisation whichcreate a positive felling in minds of individuals thus, they yield to becomea part a good organisation. The pool of individual attracted by marketingdepartment provides better options to HR department to select mostsuitable and skilled candidate for organisation. The skilled and talentedcandidates selected by HR department provides a more energetic andcreative employee to marketing department to perform the different taskof marketing more effectively. Thus, proper coordination of HRdepartment and marketing in British airways ensures supply of talentedand creative manpower for fulfilment and achievement of marketingtargets and objectives of organisation.Thus, it can be said be that cross functional relation betweenmarketing and other functional department is beneficial for Britishairways, as it keeps an organisation up to date provides information aboutlatest trends and new technology which is used by R&D department todevelop better technology like to reduce the time of online ticket bookinga new e- ticketing technology is introduced by British airways.Collaboration between marketing and finance keeps a better check onexpenses and wasteful activity of marketing thus, yield better profit forBritish airways. Interrelationship of marketing with other departmentsMarketing plays an important role in success of organisation butmarketing alone cannot be effective without proper coordination andinterrelation of other departments. Cross functional relation ofmarketing with other departments in British airways are explainedbelow:Marketing and Finance- Finance department is responsible formaintaining proper budgets and keeping a control on all expenses andincome of organisation. In British airways, proper collaboration ismaintained between marketing and finance department as it facilitatesa check a on expenses made by marketing department on advertisingand promotional activities. An effective marketing strategy providesbetter income and profits for finance department which providesadequate amount of finance to meet the expenses of British airways.Thus a cross functional relation between finance and marketingdepartment ensures better profits and control on expenses of Britishairways. Marketing and R&D Department- Research and development wing ofBritish airways is very efficient and effective and provides betterimplementation and execution of new technology in organisation.Toady business environment is highly dynamic where technology iscontinuously changing and new innovation are taking place with arapid speed. An interrelation between marketing and R&D ensurestimely improvement and betterment in technology as marketing teamprovides information about latest trends and new services that aredesired by customers. This information is used by R&D department todevelop a new and better technology to cater or fulfil the needs ofcustomers. Thus, proper collaboration between marketing and R&Ddepartment of British airways ensures supply of better services whichare properly integrated with technology.Marketing and Human resource- For any service sectors humanresource plays the most important role in its success as it is totally
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