JetBlue Airlines Management | Assignment

MANAGEMENT

Contents
JetBlue airlines...........................................................................................................................3
Future situation...........................................................................................................................3
Business model...........................................................................................................................5
PESTLE analysis of JetBlue......................................................................................................6
Ratio analysis.............................................................................................................................7
Conclusion..................................................................................................................................9
References................................................................................................................................10

JetBlue airlines
JetBlue was founded in 1998, which is headquartered in United States. The company operates
more than 100 domestic and international network destinations in US, South America, and
Central America. The number of passengers was nearly 40 million in 2017 and 42.2 million
in 2018. Company engaged 264 in-service fleets and other ordered fleets include 148 (JetBlue
airways, 2019). Average capacity. Major airports connecting traffic are Boston, long beach,
New York, Sam Juan, or Orlando. The company has an employee base of 22000. ASK
represents available seat kilometre, which is a measure of carrying when generating revenues
and JetBlue airways has the capacity of 63.84 billion seat miles. RPK reflects the number of
kilometre travelled by the passenger. JetBlue Airways came around 53.62 billion in 2019 for
revenue passenger miles (JetBlue airways, 2019).
Competitors
Rivalries among the existing players is quite intense and it can down the prices and finally
decrease the overall profitability of industry. It operates in competitive regional airline
industry. The JetBlue competitors are Southwest, delta, united, SkyWest, Alaska, spirit,
Frontier, copa Airlines, and Hawiian (JetBlue, 2018).
Future situation
Revenue trends

(Source: Statista, 2020)
Fleet plans and fleet revenue trends-
The organisation is among largest airlines in US with maximum affordable fares, and
ancillary services. JetBlue has not been only available economy class airline, which includes
attraction of customers from business, and families from the perspective of customer
segments.