Business Plan for AIRO X20 Flying Car

This business plan outlines the goals, objectives, marketing strategy, and target market for AIRO X20, a personalised air vehicle that can provide necessary goods and services to consumers' doorsteps. The company aims to generate 5 million in revenue in three years and gain an international reputation by expanding into multinational countries. The target market includes supply chain providers, high-income individuals aged 20-45, and people from diverse cultural and language backgrounds. The marketing strategy involves social media marketing to promote the brand globally.

BUSINESS PLAN
AIRO X20
Flying Car
Presented By
(Name of Student)

About the Company
• AIRO X20 is a type of personalised air
vehicle and will be launched by 2020 inn
the market of Australia
• It can provide necessary goods and
services to the doorstep of consumers.
• This air vehicle can fly up to 500 miles
at the highest speed of 200 mph.
• The aircraft is surrounded with fold-out
wings along with fix landing gear

Company goals and Objectives
• To provide superior quality of
products along with services
• To generate 5 million of revenue
in three years of business plan
• To increase the number of target
customers by providing extra-
ordinary services to the customers
• To gain international image and
reputation by expanding the
business in multinational
countries

Mission and Vision Statement
“To gain international image by providing quality
products along with services and to increase the
number of target customers along with
achieving brand awareness and identity”

Target Market
• The supply chain providers can be target
consumers
• The business experts of AIRO X20 would like
to target those customers who belong to high-
income status.
• People from 20 to 45 age group can be
targeted for selling this particular product.
• The business experts would be comfortable in
dealing with the people of multi-cultural and
language backgrounds and attitudes

Marketing Strategy
• Social media marketing strategy will be used in order to
promote the business in different geographic backgrounds.
• By uploading pictures through various social media
channels such as Facebook, Instagram, Twitter, Youtube
business experts can introduce their brand in global market
and gain brand identity and image.

References
• Chari, S., Katsikeas, C. S., Balabanis, G., & Robson, M. J. (2014).
Emergent marketing strategies and performance: The effects of market
uncertainty and strategic feedback systems. British Journal of
Management, 25(2), 145-165.
• Hogg, G. (2012). Employee attitudes and responses to internal marketing.
In Internal marketing: Directions for management (pp. 127-142).
Routledge.
• Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
• McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare
them, how to profit from them. John Wiley & Sons.