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Business Research Methodology | Assignment

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Added on  2020-04-01

Business Research Methodology | Assignment

   Added on 2020-04-01

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Running head: BUSINESS RESEARCH METHODOLOGY Business Research MethodologyName of the Student Name of the University Author’s Note
Business Research Methodology | Assignment_1
1BUSINESS RESEARCH METHODOLOGYTable of Contents 1. Introduction:................................................................................................................................22. Project Objective:........................................................................................................................23. Project Scope:..............................................................................................................................24. Literature review:.........................................................................................................................35. Research question:.......................................................................................................................46. Research design:..........................................................................................................................56.1 Qualitative research:..................................................................................................................56.2 Quantitative data analysis:.........................................................................................................67. Gnatt Chart:.................................................................................................................................78. Research Limitation:....................................................................................................................79. Time schedule:.............................................................................................................................810. Conclusion:................................................................................................................................8Reference List:.................................................................................................................................9Appendix: Time schedule..............................................................................................................11
Business Research Methodology | Assignment_2
2BUSINESS RESEARCH METHODOLOGYTopic: Opportunities and Challenges of Internet Marketing1. Introduction: After the emergence of internet marketing the business experts got ample opportunities inendorsing their products and services in different geographical boundaries due to its wide rangeof network. Advertisement with the help of traditional media is not sufficient enough in drawingthe attention of international customers. In the realm of globalization, business organizations aimto expand their entire process of business in multinational countries. Internet marketing is themost effective tools for introducing the brand in various geographical corners. On the other hand,traditional media vehicles are not sufficient enough in gaining the brand image and reputationinternationally. This specific study has focused to make an in-depth evaluation on the overallimpact of internet marketing for rendering business image and reputation. At the same time,marketing managers have to face innumerable challenges while conducting internet marketing. 2. Project Objective: The primary objectives of this specific project are as follows:To evaluate the necessary opportunities of making internet marketing for brand promotionTo critically understand the challenges of internet marketing for promoting a specific brandTo provide major recommendations on how to overcome challenges of internet marketing 3. Project Scope: In last five years the emergence of technological advancement has rendered a drasticchange on the business progress. At the very initial stage, business performers intended todepend on traditional media for maintaining their promotional activities. With the rapid progress
Business Research Methodology | Assignment_3
3BUSINESS RESEARCH METHODOLOGYof globalization, the marketing executives have decided to change business promotionalstrategies and policies for drawing the attention of international customers. Internet marketing isone of the most significant ways of placing the brand on different geographical areas (Armstronget al. 2015). However, this specific study has focused to evaluate the necessary opportunities thatinternet marketing is having for introducing the brand in different geographical areas. With thehelp of internet marketing the service providers can communicate with the people of differentgeographical boundaries directly by sitting at their workplace. At the same time, internet marketing can drag the attention of customers from differentcultural backgrounds and attitudes. Therefore, the number of target customers can be increasedautomatically. On the other hand, internet marketing is possessed with some of the majorchallenges as well. In order to promote the brand by using technological advancement thebusiness experts as well as the employees should have technological skills and competency. Dueto the sudden technological barrier the entire business process fails to maintain its systematicrhythmic flow (Erdoğmuş and Cicek 2012). However, this specific study has focused to make anin-depth overview about the importance of internet marketing for expanding the entire process ofbusiness for making effective promotional activities. 4. Literature review: Summarizing literature review:Taken Smith (2012) stated that the importance of internet marketing in rendering brandrecognition is the primary concern of this specific study. With the help of an effective internetmarketing strategies and policies brands can be introduced in different multinational countries. Inthe literature review, various types of marketing strategies have been discussed among which the
Business Research Methodology | Assignment_4

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