Airtasker: A Disruptive Technology Business in Melbourne

Advanced professional development
Advanced professional development
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Advanced professional development
Introduction
A disruptive innovation or technology is an innovation that seeks to create a totally new
market and by so doing it totally disrupts an existing market (Jimoyiannis, 2010 p.35). It is
important to note that not all innovations are disruptive and many times these disruptive
innovations and technologies are often produced by outside rather than the already existing
market leading companies. This report aims at looking at one disruptive technology business
operating in Melbourne, who the customers might be and what the company provides for them
among other things.
a). The disruptive technology business you have selected and how it operates in Melbourne
The disruptive technology business I have selected is Airtasker. Airtasker is a common
business disruptive technology in Melbourne. It basically provides an online/mobile market place
where various users are provided with a platform to outsource various tasks each day they want
(Moon, 2013 p.67). These users just describe the nature of the tasks they want to be performed
and therein they indicate the budget they have for that particular task. From this information
provided, various community members bid to complete the task.
b). Who the customers might be and what this company provides for them
The customers for Airtasker are both the random community members who bid the
various tasks and the users who place those tasks in that platform. Airtasker just plays the role of
providing that platform where various individuals can place tasks to be outsourced while others
bid for those tasks. Basically, Airtasker is a great component and provides its customers with the
right platform they need (Meier, 2012 p.87).

Advanced professional development
c). Who may be considered as employees and what the company provides for them and for
people who operate under its name
Airtasker has no specific group of employees rather it is the persons who work in various
sections for this particular disruptive technology business. Having stated that, we see that some
of the employees of Airstaker comprises of engineers, designers and other technicians/experts
who work day in and day out to ensure the success of this disruptive business technology.
Airtasker provides these employees with an opportunity to realize their career dreams by
providing them the required resources to make the world a better place, a place where various
persons would be valued and recognized with their skills and knowledge (Blair & Jansen, 2012
p.137).
d). What challenges this company poses to existing businesses and any dilemmas this
business poses for the wider community
Airtasker has posed a really great challenge to the existing businesses. With Airtasker
coming to play, it has revolutionized the way of doing things and the existing related businesses
have been totally out shinned (Darling-Hammond & McLaughlin, 2011 p.99). Airtasker has been
the limelight in Melbourne for quite some time now. In the case where one wants any of his/her
tasks to be done then Airtasker has been the only solution.
However, there are some tremendous dilemmas that Airtasker has posed to the wider
community. A lot of people not only in Melbourne but also the entire Australia have depended so
much on Airtasker. For quite some time though, Airtasker has not been in a position to
maximally satisfy its customers. People all Melbourne have been complaining. For instance, the