Digital Disruption in Automotive Industry

DATA INSIGHTS

DIGITAL DISRUPTION
 Digital Disruption can be defined as the change that occurs when any new digital
technology or any new business model affects the value proposition of the existing
goods and services within a particular industry.
 The term disruption is used because the emergence of new digital products or services
or business disrupts the existing market and can cause the need of re-evaluation.
 Digital disruption is a broad way to describe the various changes that have an effect
on the markets of technology and other related markets.
 Digital disruption takes place when any advancement in technology changes current
markets and the societies

IMPACT OF DIGITAL DISRUPTION
ON AUTOMOTIVE INDUSTRY
 Markets of automotive industry is undergoing a rapid technology driven
transformation and also there are major implications for marketing.
 Creativity and innovation for modern future cars brands is totally about the customer
experience which includes all product development and marketing process.
 Car companies have become customer centric and OEMs have started to implement
the changes within their car models and are not hypothetical any more.
 As there has been sift towards digital process, old process does not work at all and at
present automotive companies have to go out and find what actually people want
within the cars.

DIGITAL DISRUPTION IN TERMS OF
TYPES OF JOBS WITHIN THE
SECTOR AND SKILLS REQUIRED
 Digital disruption means that there is a change in the technologies within the industry,
and this mean that an individual have to gain knowledge about the change which
takes place within the automotive sector
 When there is a change in the technology it has huge impact on the various job types
like change from non digital interior to digital interior have effected the job of car
interior designer as it is required to change interior design of the car and make it more
digital.
 There are various skills which are required for performing jobs in automotive sector
some skills are mentioned below