The assignment content provides information on equity and non-equity modes of entering a foreign market. Equity modes include joint ventures and wholly owned subsidiaries, which can be set up through greenfield operations or acquisition. Non-equity modes include exporting and contractual agreements such as licensing, franchising, turnkey projects, and R&D contracts. For Aker Solutions to enter the French market, it is recommended that they choose a wholly owned subsidiary using greenfield operations. This strategy will allow the company to maintain control over its technology and operations while also providing an opportunity to analyze the location and engage in global strategic coordination.