Analysis of Albertsons Company

Running head: ANALYSIS OF THE ALBERTSONS COMPANY
ANALYSIS OF ALBERTSONS COMPANY
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1ANALYSIS OF THE ALBERTSONS COMPANY
ALBERTSONS Inc.
250 Park Street Boulevard
Boise, Idaho
USA.
Date:
From: Chief Information Officer
To: The Chief Executive Officer
Subject: To propose IT strategies to overcome the weakness and threats due
to external competitive forces.
As we discussed the Albertsons have been facing the huge competition in the companies.
In order to compete with the companies. We need to improvise the IT strategies in order to
achieve the position of the most trusted retail chain. The case analysis of the company will guide
us to take better steps for the company.
SWOT Analysis
Strength: the company has a reputation among its customers because it provides:
 Largest and best quality food.
 Reward cards that draw attention of a lot of customers (Ahmed,2016).
 Updated with new technologies like GPS tracking.

2ANALYSIS OF THE ALBERTSONS COMPANY
 Work friendly environment.
Weakness:
 Lacks global exposure with respect to online retailers.
 We had been charged against for hazardous waste disposal.
Opportunities:
 Our company can try to step in different fields of marketing.
 the company must collaborate with other retail companies to increase its
profitability,
 try social media marketing
Threats
 The Walmart and other online companies.
 The fast moving good companies are opening their own retail outlets.
Porter’s value chain Model
 The value chain can be used to analyze competitiveness, market share, and cost
reduction as overall development of the company (Ayer& Odegaard, 2017).
 We have firm infrastructure with improved infrastructure by holding place in 30 +
states in America.
 We have a staff friendly environment that has more than 11000 satisfied
employees.