This report discusses the health issues caused by alcohol abuse in the UK and the initiatives taken by the government to address them. It also highlights the stakeholders, resources, and policies involved in the prevention program.
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Alcohol Abuse Digital Story 1
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Table of contents INTRODUCTION...........................................................................................................................3 BACKGROUND.............................................................................................................................3 NATIONAL AND LOCAL POLICY CONTEXT..........................................................................4 STAKEHOLDERS..........................................................................................................................5 RESOURCES..................................................................................................................................6 DESIGN AND OPERATION OF PROJECT.................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10 2
INTRODUCTION The excessive consumption of alcohol results in rising in health issues such as domestic abuse, mental illness, etc. also, it led to accidents, deaths, violence, etc. People drink alcohol for reducing stress, enjoyment, etc. But in recent times, there is lack of awareness among teenagers and adults regarding negative harm of alcohol on health. In UK there are many health issues which is being faced by people (Andrade,and Andersen, 2020). The issues have negatively impacted on mental and physical health of people. However, in order to solve issue government has initiated various program and initiatives. The main purpose of program is to focus on health issues faced by people and solve it. In addition to it, emphasis is to improve community health so that their lifestyle is enhanced. In community there are various types of health issues which is prevailing such as abuse, mental health issues, diabetes, heart disease, etc. Thus, here a project is initiated whose aim is to prevent teenagers and adults against negative harm of drinking alcohol. The program will bring in improvement in health of adults and reduce drinking of alcohol in adults. Besides, it will led to enhance lifestyle of community and solve health issues. In this report it will be described about health issue of negative harm of alcohol drinking faced by adults and teenagers in community. Also, it will be discussed about what are national and local policy, stakeholder, resources, etc. required to initiate project. Moreover, it will be explained about design and operation of project and its critical analysis. BACKGROUND It is evaluated that in UK alcohol consumptions in increasing year by year. The teenage and adults are using alcohol to a great extent (Groshans, Mikhailova, and Payne, 2019). Thus, it has led to rise in several health issues such as abuse, accidents, violence, etc. However, there is also increase in other health disease such as diabetes, chronic health disease, etc. in adults. Along with that, adults are not aware about negative harm of alcohol due to which they are consuming it to a great extent. It has been analysed that UK government has imposed high taxes on alcohol. The main purpose is to control use of alcohol within teenagers and adults. Apart from it, there are certain policies as well which is being imposed by government in regard to tackle problem of alcohol consumption. It is done to ensure that use of alcohol is less. In report of 2019 it has been found that in US there occurred 88,000 deaths per year due to consumption of alcohol in adults. 3
Moreover, there is change in drinking behaviour of people in UK. It is found that in UK 82% of adults drank alcohol within 12 months. In that 49% drink it more than once in week. Besides, it is found that in UK 29.2 million adults drink alcohol in 2017 and around 10% drink more than 4-5 days a week (Kapucu,and Avci, 2020). Also, in 2017 more men of age 45- 64 drank alcohol than women. Furthermore, it is found that since 2005 teetotalism in teenage of age 16- 24 has increased. However, in survey done in 2018 it is found that more people like to earn more they drink alcohol. In that the percentage is almost 90%.The teenagers are also drinking alcohol to great extent. In 2016, 23% of teenagers drank alcohol in past 4 weeks. Besides that, it has been found that average consumption of alcohol in UK is about 9.7 litres per year. Thus, there has been change in drinking trend in alcohol by people in UK. Besides that, it is stated that in 2018 -19 there were total 358,000 admissions in hospital I UK due to alcohol consumption. This was high than 6% as compared to 2017- 18. Moreover, there were 5698 deaths in UK in 2018 (Kubravi,Shah, and Jan,2018). The men and women between age 55- 64 were having high proportion of drinking alcohol within a week. In 2017 56% of men and 64% of women said they had drunk alcohol last year. It has been a cause of great concern and health issue as in entire community adults are facing health issues related to alcohol consumption. So, this project will tackle the health issue of high rise in alcohol consumption in teenage and adults. Furthermore, project will create awareness in adults about negative harm of alcohol drinking. It will also focus on what are ways by which drinking can be reduced. Alongside, program will help in enhancing lifestyle of community and improving well being of individual. Thus, people can practice health care services which will help in reducing consumption of alcohol and enhancing their living standard (LeBlanc, 2017). NATIONAL AND LOCAL POLICY CONTEXT It is important to form and develop a health policy in order to solve issue occurring in community. The UK government can only solve this issue by forming a policy. Hence, there are certain health policies which has been implemented in UK but they are not sufficient in overcoming health issue. Here, it has been found that in NSW people under the age of 18 are not allowed to buy alcohol unless they are accompanied by guardian. There are some places where, alcohol cannot be consumed. European alcohol action plan had been developed or launched with 4
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the main aim of preventing teenagers and adults against negative impacts of harm of excessive consumption of alcohol (Prasada, Putrama, and Pradnyana, 2018). Other than this, as per the national policy developed by WHO, person who is already drunk is not allowed to sell alcohol and it is illegal. If someone is found by doing such illegal things then strict actions are being taken against them. It is also important to label and contain information that how many standard drinks it contains.Apart from it, some other policy was also introduced by UK government in regard with alcohol consumption. In that in 2012 alcohol strategy was set out in which plan was developed. The main purpose was to encourage change in drinkingbehaviourandreduceharmtoexcessivedrinkingcausestoadultsaswellas community. This enabled in focusing on what are ways by which alcohol consumption can be reduced among people. Another policy is government alcohol strategy in which aim is to reduce consumption of alcohol within children and to support families. This strategy is being formed on basis of recommendation by WHO. It focuses on teenage who are consuming alcohol and not aware about negative harm of it. Thus, UK government want to help those children by supporting their families as well (Schmoelz, 2018). But on other hand, it is critiqued that the national and local policy was not effectively focused on reducing alcohol consumption. It did not emphasise on local community bur rather than on individual behaviour of people and industries. Hence, there was no great change in people behaviour as the proportion of alcohol consumption was high. Apart from it, no proper planning was done for project due to which it was not effective. The goals were not set which enabled in measuring outcomes of policy. In addition to it, no stakeholder was being involved in initiating this plan or creating awareness. It led to ineffective management of strategy and tasks which were done in it. Thus, due to these weakness of policy this project of prevention program is to be initiated to prevent adult and teenage to reduce alcohol consumption. The project will help in creating awareness in people about what are negative harms of drinking alcohol, how it can be prevented, etc. It will also be useful in setting of specific goals and involving health agencies to participate in it as well (Andrade, and Andersen, 2020). STAKEHOLDERS In every project there is required several stakeholders so that it can be implemented in effective way. The stakeholder needs are identified and on basis of that changes are made into project. 5
However, stakeholder play an important part as entire project success is dependent on them. If there is any change in their need then project is not executed properly. Besides, stakeholder analysis is done to find out who are internal and external stakeholder. The analysis also helps in determining interest and impact of them on project. In similar way, in alcohol based program as well there are many stakeholders needed in it (LeBlanc,2017). Apart from it, there is requirement of several resources as well which is needed to execute program. Without resources it is difficult to execute program in UK. Thus, resources must be identified in proper way so that accordingly it can be allocated.Stakeholders will help too add the value within the whole programme and they will create a outcome make the programme successful. Internal stakeholder of Within the awareness programme will conclude the staff members and volunteers who will work in creating awareness among the people related to the health problems they are facing because of alcohol consumption, private sector organisations will also take participation their work will be 2 find and help the initiative of the government to promote and give finds so they can also give their support. man internal stakeholders will be public healthcare agencies who will be involved and there will be huge contribution of those agencies because they will play lead role to create awareness among the people and make them understand why they should not consume alcohol and what are the negative impact of consuming the encon. They will also make people understand what are the negative impact of consuming the alcohol and how many people are dying due to consumption of the alcohol both children as an adult. the external stakeholders will include the government who will launch the programme but they will not participate they will only fund provider another will work. government agencies will give their support in this but not directly the government they will only work 2 provide funds to those agencies and promoting the whole programme. general public will be also external stakeholder who will help too give their donation and making the governmental initiative more effective so awareness among the teenagers and adults can be spread and people can be aware about the negative impact of consuming alcohol and disease they can get if they continuously consuming the alcohol.enabled in focusing on what are ways by which alcohol consumption can be reduced among people. Another policy is government alcohol strategy in which aim is to reduce consumption of alcohol withinchildrenandtosupportfamilies.Thisstrategyisbeingformedonbasisof recommendation by WHO. It focuses on teenage who are consuming alcohol and not aware 6
about negative harm of it. Thus, UK government want to help those children by supporting their families. RESOURCES To make the alcohol based promotional initiative programmed successful. it will be necessary for the project manager to have some stakeholders and resources that can be helpful to promote the alcohol prevention and prevent the consumption of alcohol within teenagers and adults due to the negative harm. here are some of the resources that will be needed to promote the initiative and create awareness among the people- Human resources Human resources are top Resources that will be helpful make the programme successful. it can be also considered at the stakeholders of the whole programme who will give their support and work to make the programme successful. The list of stakeholder an human resource will conclude volunteers, institutions who work for the public health, and people who want to make people aware about negative impact of the alcohol consumption. Stop and people will be the main resources who will work on the ground and they will Randy initiative to make the people aware about understanding about society about the negative impact of alcohol consumption and how it is affecting their health so they can spread a good message in this society and people can understand why they should not consume the alcohol and this issue within the United Kingdom can also be solved. all the volunteers and staff will work to promote the awareness among people and this shows that how effective they are within the programme and what are their roles in all over the programme.The analysis also helps in determining interest and impact of them on project. In similar way, in alcohol based program as well there are many stakeholders needed in it (LeBlanc,2017). Apart from it, there is requirement of several resources as well which is needed to execute program. Without resources it is difficult to execute program in UK. Technical resources Technical resources are also needed to promote the alcohol consumption prohibited programme. Social media is one of the effective tools that can be used by the top superiors of the programme so they can reached more and more people and awareness can be created. Most of Children and adults are not aware off negative andharmful impact of alcohol consumption and social media can help to aware people. there are many technical resources that can also be used to run the campaign and programmer so people can be aware more.Through the digital media the 7
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programme can also be goes live because it is already owned by the government and this news channel can promote more Anne make aware people about the negative impact of consuming alcohols and how it is impacting the children and adults and what are this is their facing due to the consumption of alcohol. this will help becausr digital media has more reach as compared to any of the media tools. Every person have TV in their home so they can watch the programme an initiative of the programme and understand why they should not consume and support will also get to the people. Financial resources Financial resources are one of the most important things And two organize the project financial resources will be needed. to fulfil the requirement of financial funds government will contribute in the whole project mostly and funds will be also collected from the organizations who are working for the public health issues. there will be also site where people can donate themselves so it will also help to create a big amount to help people. Financial funds will help to deliver the outcome of the project which is 2 make people aware and impact of alcohol consumption on their health.In community there are various types of health issues which is prevailing such as abuse, mental health issues, diabetes, heart disease, etc. Thus, here a project is initiated whose aim is to prevent teenagers and adults against negative harm of drinking alcohol. The program will bring in improvement in health of adults and reduce drinking of alcohol in adults. Besides, it will led to enhance lifestyle of community and solve health issues. budgeting and financial will be done by the finance manager of whole event and that will be from the government side and all funds will be regulated by them and all the funding will be controlled by them so there will more infective the initiative will be. DESIGN AND OPERATION OF PROJECT The whole programme will be both online and offline where people will be aware about the issues of consuming alcohol and how it is affecting there life. People in UK even including the teenagers are drinking alcohol that is impacting their health an in just a small ish they are facing various issues like stress, anxiety, liver problems and many more. on the other side adults are also suffering from similar issues due to over consuming the alcohol. the programme will be based on creating awareness among the people and society to prevent use of alcohol and making them understand what are the negative impact of consuming alcohol regularly. 8
And whole programme goes live then many people connected with the programme and they were aware of many problems they can face from the consuming the alcohol. In the offline programme there were teenagers who were also presented so most of the teenagers also understand that why they should not consume the alcohol and what are the negative impact similarly adult who are facing the issue of consuming the alcohol were also present and they also take lesson and understand. On the other side this campaign also go live so people from hold UK able to get the initiative that helped to reduce the use of alcohol an people try to understand that why they should not consume alcohol. The programme will be run both offline and online so people from all over the UK will able to watch the programme an they will be a part of this initiative. social media and digital media will increase the reach of whole programme so more and more people will attach with it and stop will also give their best to bring awareness by the marches. The all benefits of the whole programme will go to the general public becausr this programme is too create a menace among the people so the parents and families will get support to make their child an their family member to understand why they should not consume alcohol and what are the issues they can face if they are continuously consuming a alcohol. If they will be aware then they can think about their family and leave consuming the alcohol and they can live healthy life. General public will be more benefited from the programme becausr people will start quitting the alcohol after knowing negative impact and people who are facing the health issue because of alcohol conception can live a better life an healthy life. The life expectancy and health of the United Kingdom people can be improved cause it is one of the most important issue that government is facing and they want to overcome from this issue. with the help of this programme they can easily control the people and teenager to consuming the alcohol and they can be more healthy and better in their lives. parents and family will be also get support through this programme because they were able to control the alcohol consumption habits and people who are happy to love drinking the alcohol will able to control their habits and they will be more healthy and overcome from the issues get into health will be controlled. this project will tackle the health issue of high rise in alcohol consumption in teenage and adults. Furthermore, project will create awareness in adults about negative harm of alcohol drinking. It will also focus on what are ways by which drinking can be reduced. Alongside, program will help in enhancing lifestyle of community and improving well being of individual. 9
CONCLUSION As per the report has been covered the gnu initiative programme by the government to solve the society problem in United Kingdom which is to consume alcohol by the teenagers and adults. to control the consumption of alcohol within teenagers are idols government has been come up with a programme that is capable of controlling the habit and make people more healthier. this report has been Provider overview of the project about what project will aim and what are the objectives Of the whole health programme. It has been discussed about the health issues faced by the United Kingdom people and also provided recommendation for overcoming the issu. this report has been briefly provided the Statistiques about the health issues faced by the people by consuming the alcohol and provided the local health profile. This report has been describe an visually shows the national and local policies that have enable the project to happen. Also explain the policy how it will work and what are the benefits of those policies too bring awareness among the people and control the consumption of alcohol. It has been discussed the stakeholders of group private organisations and public health agencies who participate in the whole programme. this report has been also included the resources that will be needed to launch whole programme that covered time money and staff so the programme can be successful. in the end of this report has been describe how the project was designed and how it works what happened in the project and how do it benefits. The whole programme has to deliver a good outcome that helps to reduce the use of alcohol within the teenagers and adults and government was able to control the consumption of alcohol within the adult and children. people connected with the programme and they were aware of many problems they can face from the consuming the alcohol. In the offline programme there were teenagers who were also presented so most of the teenagers also understand that why they should not consume the alcohol and what are the negative impact similarly adult who are facing the issue of consuming the alcohol were also present and they also take lesson and understand. support to make their child an their family member to understand why they should not consume alcohol and what are the issues they can face if they are continuously consuming a alcohol. If they will be aware then they can think about their family and leave consuming the alcohol and they can live healthy life. General public will be more benefited from the programme becausr people will start quitting the 10
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alcohol after knowing negative impact and people who are facing the health issue because of alcohol conception can live a better life an healthy life. REFERENCES Books and journals Andrade, S.B. and Andersen, D., 2020. Digital story grammar: a quantitative methodology for narrative analysis.International Journal of Social Research Methodology,23(4), pp.405- 421. Groshans, G., Mikhailova, E.. and Payne, K., 2019. Digital story map learning for STEM disciplines.Education Sciences,9(2), p.75. Kapucu, M.S. and Avci, Z.Y., 2020. The Digital Story of Science: Experiences of Pre-Service Science Teachers.Journal of Education in Science Environment and Health,6(2), pp.148- 168. Kubravi, S.U., Shah, S.O. and Jan, K., 2018. Digital Story Telling: The Impact on Student Academic Achievement, Critical Thinking and Learning Motivation.International Journal of Research in Engineering, Science and Management,1(12), pp.787-791. LeBlanc, R.G., 2017. Digital story telling in social justice nursing education.Public Health Nursing,34(4), pp.395-400. Prasada, I.M.Y., Putrama, I.M. and Pradnyana, G.A., 2018. Pengembangan Digital Story Book †œSatua Bali†Berbasis Mobile.SINTECH (Science and Information Technology) Journal,1(1), pp.51-60. Schmoelz, A., 2018. Enabling co-creativity through digital storytelling in education.Thinking Skills and Creativity,28, pp.1-13. 11