Promotional Techniques of Aldi

Running Head: PROMOTION 0
Marketing

PROMOTION 1
Executive summary
Aldi is one of the growing supermarkets in recent time. It has huge customer base due to its
innovative services. It also uses effective promotional strategies due to growing concern for
the innovations. It has several promotional channel including television, Facebook, twitter as
well as its own website. Using these channel, it is able to inform its customer regarding
launching of any product. It also believes that awareness is essential for customers to know
the brand and company properly. In this regard, it makes use of AIDA for proper functioning.
Above the line and below the line promotion is also effectively managed by Aldi.

PROMOTION 2
Contents
Introduction about the company.................................................................................................3
Introduction to the report...........................................................................................................3
Promotional techniques of Aldi.................................................................................................4
Social media sites.......................................................................................................................4
Theoretical aspect of promotional mix......................................................................................8
Above the line promotion...........................................................................................................8
Below the line promotion...........................................................................................................9
AIDA model of Aldi................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

PROMOTION 3
Introduction about the company
Aldi is a German based supermarket. The full form of Aldi is Albbrechta discount. Aldi
supermarket chain is consisting of the two essential groups named as Aldi Sud and Aldi
Nord. It is true that both the groups are not dependent in their operations. They work within
the specific market ground. This company has changed the small business to one of the well-
known and most successful Company. It has around 9,000 stores in over 18 countries. It also
employed around 1, 00,000 employees all over the World. Due to its best quality products
with low prices helps it in attracting the huge customer base from all over the world. At Aldi,
from selecting suppliers, building shop, selling and locating goods is done in effective
manner to gain the competitive advantage with huge market and customer base. Due to these
reasons only, Aldi is considered as sales oriented as well as market oriented organization
(Bilińska-Reformat, 2016). Inn this way, with the help of promotional techniques, it becomes
easy for the companies to keep updated their customers.
Introduction to the report
In recent time, it is essential for the organization to effective promote its products as well as
services that it offers to the customers. Promotional techniques help the organization convey
its message in an effective manner. Promotion techniques is also said to be a tool that is used
by Aldi to remind its customers for making purchases about their new products or any new
offer that it is presenting for the customers. Several promotional techniques exist such as
publicity, marketing, social media communication, sales promotion, and advertising (Kumar,
Suganya and Imayavendan, 2018). Aldi also uses these techniques in an effective manner that
is helping the company to expand its wings in several new market segments and countries. In
the first section of the report, promotional techniques of Aldi have been described. It is true
that for achieving its objectives, it is essential for Aldi to ensure that all of its promotional
activity to effectively demonstrate the balance of marketing mix. In order to accomplish this,
it uses the both type of channel that is above the line and below the line promotion. This
helps Aldi in several ways. In addition to this, Aldi also uses AIDA model in order to create
awareness regarding its several products and services. It has been founded by using this
theoretical aspect, it effectively promote its products and services to the potential customers.
Therefore, discussion ends by explaining the theoretical aspects of promotional techniques.