Strategic Analysis of Alibaba Group Holding Limited

This report analyzes the strategic plan of Alibaba Group Holding Limited, including evaluating its vision and mission statements, conducting a PESTEL analysis, and proposing relevant strategies to address issues identified.

Running Head: ALIBABA E-COMMERCE COMPANY
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Alibaba e-Commerce Company
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Table of Contents
1.0 Introduction
1.1 Purpose of Study
1.2 An Overview of Alibaba Group Holding Limited
2.0 Alibaba’s Statements
2.1 Alibaba’s Vision
2.2 Alibaba’s Cultures and Values
2.3 Alibaba’s Vision Statement Analysis
2.4 Focus Clear and Motivational
3.0 Environmental Analysis
3.1 PESTEL Analysis
3.2 Porter’s 5 Forces
4.0 Capability Analysis
4.1 Value Chain
4.2 Resource Audit

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4.3 VRIO
4.4 KPI Benchmarking (Alibaba Vs JD.COM)
5.0 Proposed Strategy
5.1 SWOT
5.2 TOWS
5.3 Ansoff Matrix Proposed Strategies
6.0 Evaluation of Proposed Strategy – SAFe (suitability, Acceptability Feasibility)
7.0 References
8.0 Appendix
1.0 Introduction
Strategic management is the comprehensive collection of ongoing practices and procedures that
an organization uses to efficiently facilitate and align the resources & actions with their mission
& vision all through., Jagero(2014).
There are alternate views that says Strategic management is a tool made available and accessible
for organizations to establish the organizational management systems., Gerry (2014).
Some of the elements Strategic management covers aremonitoring, analyzing, assessing and
continuous planning of all that is necessary for an organization to meet its goals & objectives. It

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encourages one to survey their organization's current situations, chalk out strategies, deploy them
and examine the viability of the implemented strategies.
1.1 Purpose of Study
This report will examine& analyze the Strategic Plan of Alibaba Group Holding Limited,
Report Analysis will consist of
 Evaluating and determining both Vision and Mission statement matches the company
focus.
 Evaluating the external Macro environment of E-Commerce industry in China.
 Evaluating the internal capabilities of Alibaba Group Holding Limited.
 Conducting a 3-year Key Performance Indicator (KPI) analysis between Alibaba
Group Holding Limited and JD.COM
 Proposing Relevant Strategies to address issues identified in Alibaba Group Holding
Limited
 Evaluating the Proposed Strategy
1.2. An Overview of Alibaba Group Holding Limited
Alibaba Group Holding Limited, founded in April 1999 by Jack Ma whom was an ex
teacher in Hangzhou, China. He led 18 people together and started this company to
champion small businesses with the confidence that the internet even the oddsby
empoweringsmall enterprises to use technology and innovation to develop and
competeall the more viably in the local and worldwide economies.

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Alibaba Group Holding Limited,most commonly known as Alibaba is a Chinese
multinational online business, retail, Internet, AI and Innovationcombination that gives
customer to-shopper, business-to-purchaser and business-to-business sales services by
means of web-based interfaces, and in addition electronic installment administrations,
shopping web crawlers and distributed computing administrationsas well as electronic
purchasing services, shopping web crawlers and cloud computing services.
Alibaba is a Public Listed company on New York Stock Exchange (NYSE :
XNYS:BABA), owns & works a various exhibit of organizations around the globe in
various divisions, and is named as one of the world's most respected organizations by
Fortune.,(Tung 2018).Alibaba is one of the top 10 most valuable and biggest companies
in the world., (Rebecca2017)and it is also the second Asian organization to break the
US$500 billion valuation stamp and as of 2018, Alibaba has the ninth highest global
brand value.
Alibaba Group Annual Revenue Report from 2010 to 2018 (in yuan millions)

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Figure 1: Alibaba Group Annual Revenue Report from 2010 to 2018 (in yuan millions)
2.0 Alibaba’sStatements
2.1 Alibaba’s Vision
 To solve challenges of small business in procurement, sales & marketing,
management & financing through information technology
We aim to build the future infrastructure of commerce. We envision that our customers will meet,
work and live at Alibaba, and that we will be a company that lasts at least 102 years.
 Meet at Alibaba

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 We enable hundreds of millions of commercial and social interactions among
our users, between consumers and merchants, and among businesses every
day.
 Work at Alibaba
 We empower our customers with the fundamental infrastructure for commerce
and data technology, so that they can build businesses and create value that
can be shared among our ecosystem participants.
 Live at Alibaba
 We strive to expand our products and services to become central to the
everyday lives of our customers.
 102 Years
 For a company that was founded in 1999, lasting at least 102 years means we
will have spanned three centuries, an achievement that few companies can
claim. Our culture, business models and systems are built to last, so that we
can achieve sustainability in the long run.
2.2 Alibaba’s Cultures & Values
Cultures: To operate an ecosystem where all merchants, participants, third-party service
providers, consumers and others have an opportunity to prosper.
Success and rapid growth is built on the spirit of innovation, entrepreneurship,
and an unwavering focus on meeting the needs of the customers.

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Believing that a strong sense of shared values enables them to maintain a common
company culture and community, no matter how large they grow.
Values: Alibaba's values are fundamental to the way they work and how they enrol, assess
and compensate their people.
Alibaba group has 6 values and they are:
Figure 2: Alibaba group 6 values

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2.3 Vision Statement Analysis
Alibaba only has a vision statement and it only seems to be emphasizing on the
importance of economic value, growth from customer perspective, the intention to
expand as a business and to last at least three centuries from the established date. From a
company perspective, this can be said sufficiently focus however there was nothing
mentioned of their workforce nor was there a direction mentioned for their employees.
This can be said to be less-motivational and on an overall aspect, it can be justified that
their direction is not clear enough.
To assess Alibaba's vision statement, this report will be using SMART Principle and
finish up by evaluating if the mission and vision statements are clear, focused and
motivating.
Focus, Clear & Motivational as indicated by Lee's structure, the achievement of Alibaba
Organization will be specifically identified with the rate at which the organization watches the
consistent utilization of the web in their correspondence. The it focuses on quicker spread of data
and also the formation of correspondence stages where sharing of data will happen. The
utilization of the structure likewise guarantees that the organization the spryness and
maintainability of the organization is kept up along these lines prompting the general
accomplishment of the organization. The e-business in Alibaba Organization is on its developing
stage and in this way more consideration is expected to make the organization prosperous. This
should be possible by nearly checking the activities of the organization by utilization of the web
to get to the required data (Estampeet al, 2013 p.247). More concentration is any way

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coordinated towards the part of electronic production network and how it influences the
execution of the Alibaba Organization.
1.1 Purpose of study
The study is purposely for analysis of Alibaba company supply chain is merchandise,
administrations and cash spill out of providers of crude materials to end clients through
production lines and distribution centers. E-store network is an inventory network whose
administration is done electronically more often than not through utilization of web application.
E-store network administration is the utilization of innovation to enhance production network
exercises activities (Estampe et al, 2013 p.247). The accomplishment of e-store network is
essentially reliant on the permeability of data along the inventory network, tight coordination of
production network, the perspective of accomplice joint effort as a vital resource and quality,
speed, cost and client benefit (Caldwell let al, 2013 p.688). E-inventory network administration
of Alibaba chiefly includes the accompanying exercises; renewing the store network, E-
acquisition, checking and controlling of the store network utilizing RFID collective arranging,
outline and advancement of the item, E-coordinations and utilization of B2B supply networks
(Caldwell et al, 2013 p.688).
2.0 Environmental Analysis
2.1 PESTEL
 Political.

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As of the end of the year 2017, ecommerce in china has developed more than 50%
growth year over year and this number is expected to continuously grow. Ecommerce
vendors in China actively introduce new ideas, create new options and service models to
consistently upgrade the efficiency of the online channels. This is competently supported
with the encouragement of the Chinese government furthermore; the local shoppers are
among the most anxious to embrace e-commerce over all business sectors around the
world. Nonetheless, local buyers are also demanding and critical of e-commerce channels
and services, which also drive innovation. (Yan 2018).
China is currently assessing the potential effect of steady yuan devaluation, the country’s
leaders measure their alternatives in an exchange spat with US President Donald Trump
that has roiled financial markets worldwide.
While Trump frequently bashed China on the campaign trail for keeping its currency
misleadingly frail, the yuan has increased around 9 per cent for every penny against the
greenback since he took office and has been steady of late in spite of the acceleration of
trade tensions between the world's two biggest economies.
 Economical.
About a decade ago, China represented short of what one percent of the global e-
commerce market; today its share is 42%. Comparing with the United States’ share of the
market is 24%, down from 35% out of 2005, as the chart below outlines. The Ecommerce
market in China continues to see growth in double-digit year on year. Such is China's
predominance in ecommerce, it presently handles a greater number of exchanges every
year than France, Germany, Japan, the United Kingdom and the United States joined.

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 Social
Typical cost for basic items in China is 3.18% lower than in Malaysia however Rent in
China is 48.02% greater. The middle-classgroup of consumers are the main contributors
for the growth in the ecommerce economy as they seek for premium and expensive
brands which leads them to spend more than their planned budget. The Economist
Intelligence Unit (EIU) expressed that the extent of the population earning upper-middle
and high incomes in China will extend from 10 percent to 35 percent in the upcoming
decade.
 Technological
Technology and its influence is causing an Upward-Movement in consumer behavior
everywhere throughout the globe, no place is this brought into more keen point of view
than in the colossus of a market that is China. China has turned into a world leader in
showcasing to a digital world with its ecommerce division now worth $600 billion,
representing around 14% of its aggregate retails. Internet enabled mobile phones and
other devices has penetrated 95% into the country making China's shoppers to have
progressed towards becoming hyper-engaged and hyper-associated with the available
technology today (keith Weed 2018)
 Environmental
The Alibaba company environmental framework for market share incorporates intranets,
corporate gateways, groupware, work process framework and devices, extranets and
electronic information exchange (Shaikhet al, 2014 p.211). There are a few issues which
are fundamentally experienced along the store network of Alibaba. As indicated by Chen,

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ZemanekJr, Mai, and Tian (2015 p.253). Assorted variety of models proposes primary
production network forms in writing. For instance, five key procedures are created by the
Inventory network Activities Reference display. These procedures are design, source,
make, convey and return. We can have three principal effects on the chain of supply
(Dey, and Sinha, 2016 p.71). The most secured themes by writing are the web-based
business effect which fundamentally has a reference to how organizations react to the
issues the web postures while exchanging on the web. Data sharing is another effect
which for the most part alludes to how the web is utilized as a medium for getting to and
transmitting data principally by accomplices in the inventory network (Du, Lu, Wu & Li,
2013 p.2034). Web likewise helps the accomplices in the getting to of information
examination and demonstrating to have a joint improving an arrangement and the basic
leadership. This is the effect the web has on inventory network administration. This is
alluded to as learning sharing (Collis and Hussey, 2013 p.38-42). The table underneath
demonstrates a rundown of store network administration.
 Legal
Pulevska and Kaleshovska (2013 p.316) state there has been the legal development of
new open doors under e-business umbrella in Alibaba. The fast data innovation
advancement particularly data exchange which depends on the web between
organizations, clients and specialist co-ops, has enhanced the administration of data in
supply chains (Pulevskaet al, 2013 p.316). Accomplices' cooperation and sharing of data
add to a change of gauging and alleviation of the dangers. Constant data gotten to by all
accomplices limits the pattern and chances for bigger stock swings that reason
misrepresented vacillations in the company.

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2.2 Porters 5 Forces
There 5 factors that were suggested that aides in this, they were referred to as to as
porters 5 forces. They are they are as follows; the threat of portion competition alludes to
a circumstance where every one of the accessible organization tends to need to be known
as the best maker of products and ventures. They, consequently, tend to expand their
expenses of task. Expanded portion contention has an impact of making the cost of task
in a specific industry so high. The threat of new products into the Alibaba Company is
new individuals in the market. All things considered, new individuals have a tendency to
bring new items that are even much created and at a considerably less expensive cost yet
focusing on a similar market. This builds rivalry and makes a specific industry
undesirable. The threat of clients expanding their haggling power-This alludes to a client
or a gathering of clients acting separately or even all things considered to advocate for
changes in angles about the items being offered, a portion of these viewpoints are; the
cost of the item, the bundling and so on. The threat of providers expands their power in
Alibaba Company providers. It is keeping away from and opposing to supply products in
order to request things like contracts and so on. The threat of substitute item a substitute
fills an indistinguishable need from the item that exists in the market. Note that these
were proposed by Michael Porter. They are utilized to decide the engaging quality of a
market of a specific market section (Eden and Ackermann, 2013 p.102). According to
Lee’s framework, the success of Alibaba Company will be directly related to the rate at
which the company observes the regular use of the internet in their communication. The
internet ensures the faster spread of information as well as the creation of communication
platforms where sharing of information will take place. The use of the framework also

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ensures that the company the agility and sustainability of the company is maintained thus
leading to the overall success of the company (Agarwal & Wu, 2015 p.197). The e-
business in Alibaba Company is in its growing stage and therefore more attention is
needed to make the company prosperous. This can be done by closely monitoring the
operations of the company through the use of the internet to access the required
information (Blumer, 2016 p. 49-50). More focus is however directed towards the aspect
of the electronic supply chain and how it affects the performance of the Alibaba
Company.
2.3 Capability Analysis
2.4 Value Chain
The infrastructure value chain for e-SCM includes intranets, corporate portals, groupware,
workflow system and tools, extranets and electronic data interchange (Shaikhet al, 2014 p.211).
There are some problems which are mainly encountered along the supply chain of Alibaba.
According to Hwang and Lu (2013 p.657), diversity of models suggests main supply chain
processes in literature.
2.5 Resource Audit
The resource audit also helps the partners in the accessing of data analysis and modeling to have
a joint making of a better plan and the decision making. This is the impact the internet has on
supply chain management. This is referred to as knowledge sharing (Hwang & Lu, 2013 p.658).
The table below shows a summary of supply chain management. Pulevska and Kaleshovska
(2013 p.316) state there has been the emergence of new opportunities under the e-business
umbrella.

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2.6 VRIO
There are five key processes are developed by the VRIO model. These processes are the plan,
source, make, deliver and return. The Internet can make three main impacts on the chain of
supply (Hwang & Lu, 2013 p.658). The most covered topics by literature are the e-commerce
impact which mainly has a reference to how companies respond to the problems the internet
poses while trading on the internet. Information sharing is another impact which mainly refers to
how the internet is used as a medium for accessing and transmitting information mainly by
partners in the supply chain.
2.7 KPI Benchmarking (Alibaba Vs JD.COM)
The JD.COM e-supply mainly entails the following: introduces the theoretical framework that
features the e-supply chain by putting consideration in our case study (Shaikh et al, 2014 p.211).
Provides a description of the research methodology expected to be the next immediately after the
literature review part. Provides a brief summary of the research work which specifically entails
measurement practices used in the study and also analyzes survey data using structural equation
models. It deals with the discussion on the analysis of data and hypothesis testing. Finally it
focuses on managerial and theoretical implications, suggestions, and the limitations for the future
research work. Integrated supply chain and e-commerce help to a firm expressively cut
administrative and KPIs logistics costs with the aid of more advanced inter-organization
information system and internet (Giménez & Ramalhinho, 2012 p.6-9). Business patterns and
competition have been transformed from business transaction to business relationship, products
to customers, enterprise to extended enterprise, information to knowledge, and more of network
amongst many more KPIs. As such considering the developing e-ecosystem, competition aspect

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does not basically stay in the stage where it’s the case of one company with regard to another
company but rather referring to one supply chain to another supply chain (Shaikh et al, 2014
p.211). In addition, an enterprise can be able to survive for a long period of time only if the entire
supply chain can keep exceedingly competitive concept (Giménez & Ramalhinho, 2012 p.6).
Thus in this era of the web-enabled business to consumer and business to business, logistics
service and supply chain have become progressively fundamental in that firms that are involved
in PLF e-commerce activities.
3.0 Proposed Strategy
3.1 SWOT Analysis
Strength
 Portfolio of Leading
Marketplaces with Large Scale
of Operations
 Strongly Growing Cloud
Computing and
InternetInfrastructure Business
Weakness
 Fake or Counterfeit Products
Allegations
 Possible Product Damage in
delivery process
Opportunity
 Successful expansion into
foreign markets
 Acquired a stake in an Indian
ecommercecompany
Threat
 Heavy Competition
 Cyber Security

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Figure 3: SWOT analysis
Strength
Alibaba operates a strong portfolio of leading online marketplaces and has
noteworthy scale points of interest over its associates. As indicated by industry
assesses, the company is one of the largest ecommerce company on the planet in
terms of gross merchandise value.The company works a different scope of
marketplaces, drawing in purchasers and dealers crosswise over shifted interests
Weakness
There are major concerns with respect to the presence of fake products on the
company's marketplace.As per industry estimation, the organization spends more than
$161 million dollars consistently on anti-counterfeiting efforts. Alibaba has faced
criticism from foreign governments & brands, and even China's own government
over fake products.
Opportunity
Successful expansion into foreign markets is one of the opportunity and innovation of
data exchange frameworks that are electronic has contributed an incredible
arrangement for the development of data between various organizations, their clients
and in addition their providers. The structure designed by Lee and Whang drives us to

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isolate the electronic business into three classes which incorporate internet business,
e-coordinated effort lastly the e-obtainment (Estampeet al, 2013 p.247).
Threat
The threat of the company dependent on the visibility of information along the supply
chain, tight integration of supply chain and view of partner collaboration. The cyber
crime and competition has led to as a strategic low asset and low quality, speed, cost
and customer service (Cagliano, Caniato & Spina, 2013 p.1142). E-supply chain
management of Alibaba mainly involves competition threat replenishing the supply
chain, E-procurement, monitoring and controlling of the supply chain using RFID
collaborative planning, design and development of the product, E-logistics and use of
JD.COM supply webs (Caldwell et al, 2013 p.688).
3.2 TOWS
The use of the strategic option and external environment ensures that the company the agility and
sustainability of the company is maintained thus leading to the overall success of the company
(Agarwal & Wu, 2015 p.197). The Internal Strengths and External Opportunities (S-O) in
Alibaba Company is in its growing stage and therefore more attention is needed to make the
company prosperous. Internal Strengths and External Threats (S-T) can be done by closely
monitoring the operations of the company through the use of the internet to access the required
information (Blumer, 2016 p. 49-50).
TOWS Matrix

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Figure 4: TOWS MATRIX
More focus is however directed towards the aspect of the electronic supply chain and how it
affects the performance of the Alibaba Company. According to Estampe, Lamouri, Paris, and
Brahim-Djelloul (2013 p.247), the Internal Weaknesses and External Threats (W-T) is goods,
services and money flow from suppliers of raw materials to end customers through factories and
warehouses. Internal Weaknesses and External Opportunities (W-O) in E-supply chain is a
supply chain whose management is done electronically usually through the use of web
application. E-supply chain management is the use of technology to improve supply chain
activities operations (Estampeet al, 2013 p.247).
3.3 Ansoff Matrix Proposed Strategies
The rapid market development and diversification development especially information transfer
which is based on the Nine-Box Ansoff Matrix between companies, customers and service

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providers, has improved the management of information in supply chains (Pulevskaet al, 2013
p.316). Partners’ collaboration and sharing of information contribute to an improvement of
forecasting and mitigation of the risks.

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The Nine-Box Grid
Figure 5: The Nine-Box Grid
Real-time information accessed by all partners minimizes the trend and chances for larger
inventory swings that cause exaggerated fluctuations. According to Pulevska and Kaleshovska
(2013 p.316), internet and technology offer to limited diversification access and transmission of
information amongst supply chain partners allows the bypassing of overestimations. Most
companies have installed point of sales scanners which read what is sold in real time. They make
decisions based on this information on what orders to make and how the stores are to be
replenished (Pulevskaet al, 2013 p.317). They also send this information to their suppliers via the
internet to make them be able to have a synchronization of their production to their actual sales.

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4.0 Evaluation of Proposed Strategy
Suitability innovation offer to access and transmission of data among inventory network
accomplices permits the bypassing of overestimations. Most organizations have introduced the
purpose of offers scanners acceptability which read what is sold progressively. They settle on
choices in view of this data on what requests to make and how the stores are to be renewed
(Croom, 2012 p.55). They additionally send this data to their providers by means of the web to
make them have the capacity to have a synchronization of their generation to their real deals. The
association of this examination on e-supply essentially involves the accompanying: part 2
presents the hypothetical structure that highlights the e-store network by putting thought into our
contextual investigation. Section 3 gives a feasibility of the exploration philosophy anticipated
that would be the following quickly after the writing audit part. Part 4 gives a concise synopsis of
the exploration work which particularly involves estimation rehearses utilized as a part of the
examination and furthermore breaks down overview information utilizing basic condition
models. Part 5 manages the discourse on the examination of information and theory testing. Part
6 at long last spotlights on administrative and hypothetical ramifications, recommendations, and
the confinements for the future research work. Coordinated inventory network and online
business serve to a firm expressively cut authoritative and coordination’s costs with the guise of
further developed between association data framework and web.

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5.0 References
Nelson Jagero (2014) :Strategic Management and Strategic Planning of Zimbabwe National
Water Authority
Gerry Johnson, Sir Richard Whittington, Dr Duncan Angwin, Kevan Scholes and Patrick Regner
:Exploring Strategies (2014)
Megan Tung (2018) : Alibaba Names to Fortune's World's Most-Admired Companies List -
Alizila.com.
Rebecca McClay (2017) :10 Companies Owned by Alibaba – Investopedia
Agarwal, J. and Wu, T., 2015. Factors Influencing Growth Potential of E‐Commerce in
Emerging Economies: An Institution‐Based N‐OLI Framework and Research
Propositions. Thunderbird International Business Review,57(3), pp.197-215.
Blumer, H., 2016. Research Purpose, Aim and Questions. In Internal Communication in
Bangladeshi Ready-Made Garment Factories (pp. 49-50). Springer Fachmedien
Wiesbaden.
Cagliano, R., Caniato, F. and Spina, G., 2013. E-business strategy: how companies are
shaping their supply chain through the internet. International Journal of Operations &
Production Management, 23(10), pp.1142-1162.

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Caldwell, N., Harland, C., Powell, P. and Zheng, J., 2013. Impact of e-business on
perceived supply chain risks. Journal of Small Business and Enterprise Development,
20(4), pp.688-715.
Caudle, S.L., 2004. Qualitative data analysis. Handbook of practical program evaluation, 2,
pp.417-438.
Chen, H., ZemanekJr, J.E., Mai, E. and Tian, Y., 2015. Relationship Flexibility in a 3PL
Context: Impacts of Network Embeddedness, Guanxi, and Explicit Contract. Journal
of Marketing Channels, 22(4), pp.253-264.
Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and
postgraduate students(p.38-42). Palgrave macmillan.
Cooper, M.C., Lambert, D.M. and Pagh, J.D., 2010. Supply chain management: more than a
new name for logistics. The international journal of logistics management, 8(1),
pp.1-14.
Croom, S.R., 2012. The impact of e-business on supply chain management: an empirical study
of key developments. International Journal of Operations & Production Management,
25(1), pp.55-73.
Dey, D. and Sinha, D., 2016. System Dynamics Simulation of a Supply Chain Intelligence
Model. Innovative Solutions for Implementing Global Supply Chains in Emerging
Markets, p.71.
Du, J., Lu, J., Wu, D., Li, H. and Li, J., 2013. User acceptance of software as a service:
Evidence from customers of China's leading e-commerce company, Alibaba. Journal
of Systems and Software, 86(8), pp.2034-2044.

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Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal,33(1), pp.31-50.
Eisenberg, K. and Gupta, G., 2015. Analysis of the Expansion of E-Commerce into India and
Growth Opportunities for Flipkart. J. Int'l Bus. & L.,14, p.151.
Estampe, D., Lamouri, S., Paris, J.L. and Brahim-Djelloul, S., 2013. A framework for
analysing supply chain performance evaluation models. International Journal of
Production Economics, 142(2), pp.247-258.
Giménez, C. and Ramalhinho-Lourenço, H., 2012. E-supply chain management: Review,
implications and directions for future research, 1, pp.6-9.
Jagero E., 2014. The Rise and Influence of Weibo (Microblogs) in China.Asian Survey, 54(6),
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Hwang, B.N. and Lu, T.P., 2013. Key success factor analysis for e-SCM project
implementation and a case study in semiconductor manufacturers. International
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Nelson Jagero (2014) :Strategic Management and Strategic Planning of Zimbabwe National
Water Authority
Gerry Johnson, Sir Richard Whittington, Dr Duncan Angwin, Kevan Scholes and Patrick Regner
Exploring Strategies (2014)
Megan Tung (2018) : Alibaba Names to Fortune's World's Most-Admired Companies List -
Alizila.com.
Rebecca McClay (2017) :10 Companies Owned by Alibaba – Investopedia

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Shaikh, A., Rafiq, M. and Iyer, R.K., 2014. Exploring e-Business Trends with Supply Chain
Management Perspective. International Journal of e-Education, e-Business, e-
Management and e-Learning, 4(3), p.211.

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6.0 Appendix
Alibaba Group Annual Revenue Report from 2010 to 2018 (in yuan millions)
Figure 6: Alibaba Group Annual Revenue Report from 2010 to 2018 (in yuan millions)

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Alibaba group 6 values
Figure 7: Alibaba group 6 values

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SWOT Analysis
Strength
 Portfolio of Leading
Marketplaces with Large Scale
of Operations
 Strongly Growing Cloud
Computing and
InternetInfrastructure Business
Weakness
 Fake or Counterfeit Products
Allegations
 Possible Product Damage in
delivery process
Opportunity
 Successful expansion into
foreign markets
 Acquired a stake in an Indian
ecommercecompany
Threat
 Heavy Competition
 Cyber Security
Figure 8: SWOT analysis

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TOWS Matrix
Figure 9: TOWS MATRIX

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The Nine-Box Grid
Figure 10: The Nine-Box Grid