E-Commerce & Marketing Assignment 2022

REPORT 1
E-Commerce & Marketing
Student details:
8/6/2019

REPORT 2
Contents
1.0 Introduction................................................................................................................................3
2.1 Question 1..................................................................................................................................3
2.1.1. Overview of the website (Alibaba)....................................................................................3
Alibaba.com.............................................................................................................................3
Taobao B2C.............................................................................................................................3
Tmall Multinational Brands.....................................................................................................4
11 Main Shopping Website.....................................................................................................4
2.2 Question 2..................................................................................................................................4
2.2.1. Attractive features of the website......................................................................................4
2.2.2. Areas of improvement.......................................................................................................4
2.3 Question 3..................................................................................................................................5
2.3.1 Use of Pop-up ads as marketing strategy............................................................................5
2.3.2. Other marketing strategies-................................................................................................5
Promotion strategy...................................................................................................................5
Information technology...........................................................................................................5
Probable strategic actions........................................................................................................6
3.0 Conclusion and self-reflection...................................................................................................6
References........................................................................................................................................7
Appendix 1.......................................................................................................................................7

REPORT 3
1.0 Introduction
In the present days, online shopping as well as the electronic consumerism, has become the daily
routine. The e-commerce is the international trend these days. The e-commerce websites render
the goods and service-related information to buy and sell. The e-commerce website is the
platform of conducting as well as performing the transactions related to business, along with
services by the electronic media. Alibaba is the fastest developing e-commerce marketplace in
the world. In the following parts, an overview of Alibaba, the main features of the website of
Alibaba, areas of improvement and marketing strategies to improve the company website.
2.1 Question 1
2.1.1. Overview of the website (Alibaba)
Alibaba is China's and by certain dealings, the largest e-commerce company in the world. The
main websites of this company are Tmall, Alibaba.com and Taobao. There are millions of users
of these sites. These three main sites of Alibaba host millions of businesses as well as merchants.
These online commerce websites provide the platform to connect different kinds of sellers as
well as purchasers and allow the Alibaba to perform like a middleman in the emerging e-
commerce industry of China. It manages more businesses in comparison to other online
commerce companies. It is a very famous destination to do online shopping all over the world. In
last year, the transactions were totalled 248 billion dollars on the sites of Alibaba. These
transactions were more than the transactions of Amazon.com as well as eBay collectively. After
increasing 25 billion dollars from the U.S. IPO, it became one of the most important tech
organizations in the world. Besides, Alibaba is one of the most precious public organizations of

REPORT 4
China, ranking amongst state-owned entities of certain companies. Following are the sites of
Alibaba-
Alibaba.com
Alibaba.com was started in Hangzhou in 1999. It was launched by the former English teacher
Jack Ma with the help of seventeen friends. This platform is a business-to-business platform for
trading. At the platform, the manufacturers can make connections with other manufacturers from
nations like India, USA, China, Pakistan, and Thailand. Additionally, the merchants may make
the list of products for free on this site. However, they also have the options to make the payment
for the scope of advantages like great disclosure on-site as well as limitless product's listings (Lv,
et. al. 2016).
Taobao B2C
Taobao is the biggest shopping site of Alibaba. At this site, around 7 million merchants sell the
whole things from tiger-striped leather jacket to origami decoration. This is almost free for the
users, however, the sellers may make the payment for advertisements for standing amongst the
all.
Tmall Multinational Brands
Tmall.com was launched in 2008. This site offers a wider range of branded items oriented to the
developing middle classes of China. While Taobao provides more to small sellers as well as
merchants. Tmall is made focus upon the bigger organizations, including multinational brands
like Apple as well as Nike (Li, et. al, 2016).