Amazon Australia Business Analysis 2022

Running head: AMAZON AUSTRALIA BUSINESS ANALYSIS
AMAZON AUSTRALIA BUSINESS ANALYSIS
Name of the Student
Name of the University
Author note

Table of Contents
Introduction......................................................................................................................... 3
Current operation of the selected E-Commerce store.........................................................3
Reason of importance of Artificial Intelligence in the chosen business...............................4
Research Methodology........................................................................................................ 5
Literature Review................................................................................................................ 5
Conclusion........................................................................................................................... 7
Recommendation................................................................................................................ 7
References.......................................................................................................................... 8

Introduction
The organization that is chosen for the execution of the research is Amazon
Australia. Amazon Australia is one of the biggest E commerce store that is available
globally. The acceptance of the E commerce stores have been getting higher in recent
times. The advantages that are provided by the E Commerce store have been immense
and this has been the major reason of higher acceptance rate. Artificial Intelligence has
been “the technology” that has been gaining very high importance and several research
and development teams have developed regarding AI. It is considered that AI is one of
the ever evolving technology, which makes the technology such important in today’s
society. Usage of AI in the field of digital business has been increasing in a very fast rate.
Data analysis is one of the field that is getting benefitted due to the usage of the AI in the
E Commerce stores. This research discusses about the background of Amazon Australia.
Proper discussion regarding the functional processing of Amazon Australia is also stated
in the report. The importance of AI in the business management of Amazon Australia is
also very well described in the report. Discussion regarding the research methodology is
also stated in this report. Hence wise a precise literature review of 5 peer reviewed
journals are provided in order to understand the alignment of AI implementation and
business execution of E Commerce store such as Amazon Australia. Proper
recommendation to mitigate the issues that might be faced are also well stated in this
report.
Current operation of the selected E-Commerce store
Amazon.com.au is basically concerned with selling of goods that are stored in their
warehouses. The E Commerce store is generally acts like a third party that performs sales
for the products on behalf of the organizations and hence wise act as a middle man in the
deal. It is also seen that in recent time Amazon Australia has been selling goods that are
manufactured by Amazon themselves (Bhargava et al, 2016). It is seen that both the
sellers and the retailers utilize the platform of Amazon Australia for commencing of the
business. The main benefit that is provided by Amazon Australia is that it helps the
retailers who does not have enough space to conduct their business. The cost that is
required to perform their business by having local shops and paying their rents can be
eliminated. This elimination helps the retailer to invest more in business management
and hence wise increasing the acceptance of Amazon Australia. Amazon Australia uses
the technology of AI for understanding the needs and demands of the clients. This
ensures that proper understanding of the demands can be made and hence wise
prediction can be made. This proper prediction also helps in proper decision making