Use of AI in Amazon

Running head: USE OF AI IN AMAZON
ARTICIAL INTELLIGENCE IN AMAZON
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USE OF AI IN AMAZON1
EXECUTIVE SUMMARY
The amazon is considered to be one of the most leading e-commerce companies in the world and
it has also significant amount of progress in the Australia. The Amazon uses various kinds of
artificial intelligence technologies which benefits the company in various aspects such as sales,
marketing and implementation of chat bots. The artificial intelligence and its various uses by the
amazon Australia is highlighted in the below report.

USE OF AI IN AMAZON2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Current operations of the selected E-commerce store.................................................................4
Why artificial intelligence is important for the business survival...............................................5
How amazon Australia uses artificial intelligence......................................................................8
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................11
Appendix........................................................................................................................................13
References......................................................................................................................................17

USE OF AI IN AMAZON3
Introduction
The e-commerce business is the most preferred and adapted business forms in the modern
world. Almost every industry is adapting the e-commerce business strategies and e-commerce is
one of the most valued and used trading methods. The report emphasizes on the Amazon
Australia business which is based on the e-commerce platform and its various operations are also
described. The artificial intelligence also plays an important role in e-commerce businesses as
the e-commerce demands various application of artificial intelligence such as chat bots and other
support systems to interact with the customers and give them proper support. The use of artificial
intelligence is increasing in the global e-commerce websites and thus the Amazon Australia also
have some significant applications of the artificial intelligence. The Amazon is one of the leading
e-commerce websites over the globe and it has a significant expansion in Australia as well
(Amazon 2015). The artificial intelligence that is used in the Amazon is the named as Flywheel
and the various services of the Amazon depends on this artificial intelligence system. The
operations of the amazon in Australia is also based on the flywheel artificial intelligence and it
acts as an effective tool in dealing with the customers and their problems and issues in the e-
commerce business platform. The amazon in Australia is also famous for the e-commerce
business establishments and also the stores it handles. The e-commerce has certain benefits such
as ease of use to the customers, accurate descriptions of the products and also clear policies and
secure payment gateways (Kantor and Streitfeld 2015). The customers nowadays are more
focused on the e-commerce business due to the ease of use it offers and also due to attractive
discounts it offers to the customers. The report thus states the amazon e-commerce websites
operation and how artificial intelligence is used in the organization.