Information Systems for Amazon Australia

RUNNING HEAD: Information Systems 0
Amazon
Information Systems

Information Systems 1
Information Systems for Amazon Australia
[Replace this text]
Your name
Student number
Course code
Campus,
Workshop Day and Time
Tutor name
Your student e-mail
[End replace this text]
Executive Summary
Amazon.com is an e-commerce company selling a wide range of the products online. The
company was established in 1994 by Jeff Bezos. Amazon has a different retail website for all
the countries where it operates. It also sells services like and cloud computing, AWS.
The company has an integrated information system which is used to align activities related to
the operations of the business. The information system is also integrated with the supply
chain of the Amazon which assists in controlling the value chain. This report describes the
views and issues of the stakeholders along with the recommendation of a new information
system. The new information system helps to enhance the experience of the customers.
Additionally, the various concepts of the Human Activity System have been explained which
are adopted by the Amazon Australia.

Information Systems 2
Contents
Executive Summary...............................................................................................................................1
1. Introduction.......................................................................................................................................2
2. Analysis of the overall business of Amazon Australia.......................................................................3
2.1 Information..................................................................................................................................3
2.2 Organizational form by using Mintzberg’s classification............................................................4
2.3 Value chain..................................................................................................................................4
2.4 Competitive strategy....................................................................................................................6
3. Aspects of an existing human activity system...................................................................................7
3.1 Identification of an existing human activity system.....................................................................7
3.2 Rich picture representing issues and concerns of the stakeholders..............................................8
3.3 Process model using BPMn notation...........................................................................................8
3.4 Unsuccessful and existing human activity system.......................................................................9
3.5 Measures of success for the existing human activity system......................................................11
4. New information system..................................................................................................................11
4.1 Identification of new information system..................................................................................11
4.2 The data and information used by the new system.....................................................................11
4.3 Process model using BPMn notation.........................................................................................12
4.4 Classification of the new information system............................................................................12
4.5 Dimensions of the impact of a proposed information system....................................................12
4.6 Measures of success...................................................................................................................13
5. Recommendations...........................................................................................................................13
5.1 Outcome of parts.......................................................................................................................13
5.2 Formulate recommendations......................................................................................................13
6. Conclusion.......................................................................................................................................13
7. References and Citations.................................................................................................................14
1. Introduction
Amazon is a U.S based online retailer established in 1994. It has expanded immensely over
the years and sells everything from washing powder to books. The Australians have been able
to shop on Amazon.com, but in 2017 the company has expanded it’s presence. The company

Information Systems 3
has officially opened it’s center in Melbourne. Amazon is able to achieve it’s strategic goal of
diversification and expansion by growing continuously.
The Human Activity System (HAS) helps Amazon in gaining vision and mission
successfully. The HAS is a system which is just theoretical and expresses some useful human
activities. It is a conceptual model of the human activity and does not integrate with the real
world activity. The people in the HAS are affected because of being in the system. The
system is also affected because of their participation in the system. The HAS has a role in
serving the purpose of members and communal entity. The system serves it’s environment in
which it is entrenched.
The information system of Amazon has a significant role in the operations of the business.
The information system is helpful in providing better services to the consumers. The
implementation of HAS in the information system of the Amazon can result in gaining a
competitive advantage. It helps to attract more customers. This report includes the overall
analysis of the business of Amazon Australia. The analysis is made possible with the help of
value chain, competitive strategy, and the information system. A new information system is
suggested to add value to the Amazon Australia.
2. Analysis of the overall business of Amazon Australia
2.1 Information
Australia is a fastest growing marketplace which represents the fastest growth of the Amazon
in Australia. Amazon had an Australian site before it’s recent launch. The company was
already popular in Australia before it’s launch. As Australians have been buying from the U.S
site for many years. But the launch of amazon.com.au brings a lot to the Australian
customers. Amazon offers products at a lower price with free shipping along with the quick
delivery.
Amazon provides twenty-three categories of products at Australia. The product category
includes a computer, books, accessories, beauty products, baby care products, home, and
kitchen appliances. Amazon has announced it’s entry into the Australian retail market and
valued at USD 300 billion. The company also intended to launch ‘Amazon marketplace’ for
the third-party retailers in the country. The Prime subscription service has been launched in
Australia. Amazon focuses on the customer’s experience. It is the job of the company to