Analysing Key Business Activities of Amazon Company

This report analyses the key business activities of Amazon company including logistics, supply chain, marketing, and more. It also recommends alternative products and services that Amazon can provide in the future.

Group Presentation

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysing the key business activities of Amazon company:.....................................................3
Recommending alternative product and services that amazon can provide in future:...............7
Conclusion:......................................................................................................................................7
References........................................................................................................................................8

Introduction:
The term business activities are termed as the varied type of functions undertaken by
company in order to accomplish short as well as long term goals and objectives. The business
activities of the organisations are crucial in order to attract large number of customers by
practising effective marketing as well as promotional activities. For this individual report
Amazon company is taken into consideration. The organisation is the American multinational
company founded by Jeff Bezos in the year 1994. The company deals in variety of services as
well as products such as it provides an online web-stream platform known as Amazon Prime for
the customers to enjoy web-series as well as TV shows at any time. This report will highlight the
main business activities of the amazon business. In addition to this, the report will also be able to
recommend the type of product and service the company can launch in future to increase their
product portfolio.
MAIN BODY
Analysing the key business activities of Amazon company:
The amazon company is considered as the world's most valuable brand in the E-
commerce industry, consumer electronics industry, entertainment industry as well as
supermarket industries of the world. The company provides wide range of services and products
to its customers such as Amazon Alexa, Amazon App-store , Amazon prime video and much
more. The company runs under the leadership of Jeff Bezos who has successfully established the
company as the best global company providing wide range of products and services as well as
also considered as the best place to work. In relation to this, the company is also recognised as

one of the most customer centric company in all over the world (Smits and Nikdel, 2019).
Moreover, the company is committed to adopt best technologies in market in order to fully
diversify the experience level of customers. The business activities of Amazon company has
certainly supported the firm to become one of the most innovative as well as wealthier
organisation of the world. The Key activities of Amazon is discussed below:
Logistics and supply chain:
The amazon undertakes usage of various transportation services in order to effectively
deliver their products to the customers. The logistics services of the amazon firm includes the
following:
Amazon Air:
The amazon undertakes its logistic activities by using amazon air services to transport its
products. The amazon practices this type of air service in order to deliver products in large
amount of quantity to the retailers as well as wholesalers(Colangelo, 2018).
Amazon Flex:
The amazon company also uses a smartphone app known as amazon flex in order to
effectively provide products to the customer. This transportation service supports the individuals
to become contractors of the company for delivering goods to the customers. This allow the
individuals to supply the products from their personal vehicles without wearing any uniforms.
This supports the amazon firm to deliver groceries in the fast manner as well as to local stores
that are in contract with amazon firm.
Amazon logistics:
In this type of logistics, the company hires the small business to act as an amazon
contractor basically known as Delivery service partners. These individuals deliver the products
of the organisation to the customers by wearing the uniform of the amazon brand.
Investing to adopt newer technologies:
The other main business activity of the amazon is to identify and analyse the newer
technologies in the market. This practise supports the multinational company to evaluate current
technologies in order to find out whether the new technologies can promote the further
development of their services as well as applications or not. For instance, the introduction of new
technology related to machine learning as well as Artificial Intelligence has assisted the firm in
developing completely new range of services such as Amazon Alexa device. In addition to this,

the investments in newer technologies also help the firm to effectively maintenance the security
as well as maintenance of the different applications in the most appropriate manner(Dumaine,
2020).
Managing effective supply chain process:
The amazon company lay its focus on using different type of distribution channels which
consists of cross-dock centres, delivery stations , sortation centres as well as fulfilment centres.
The company registers 75 fulfilment centres and 25 sortation centres in the world. The supply
chain process of amazon is very systematic in nature as employees of the organisation held
responsible for maintaining the efficiency related to performance of their tasks. The employees
of the firm perform perform tasks such as unpacking the incoming products as well as examining
their quality. In relation to this, the employees are also responsible for placing the products for
storage in warehouses as well as recording the location of each and every products. Along with
this, the employees of the firm are also accountable for sorting goods from warehouse with the
help of computer recorded locations and then finally ship them to the sellers as well as
customers. The amazon company practises cutting edge technology in order to manage supply
chain process effectively by recording the location of goods with the help of hand held
computers as well as with the help of new technology known as Amazon Robotics(Chen and
et.al., 2019).
Marketing activities of Amazon:
The amazon undertakes the use of many ways in order to sell the products as well as
services to the customers in the most cost effective and profitable manner. The company practise
its marketing activities by taking use of three sales boosting channels that are discussed below:
Social media platforms: The company promotes their products and services by posting new
launch of products and services on the social media platforms such as Facebook, Instagram,
LinkedIn. This assist the company to successfully enter into the social medial audiences as well
as linking the customers with the companies products and services by sharing links on the social
media pages.
Flash selling of new products:
This is also considered as effective marketing strategies used by amazon company. In
this, the amazon sets a deadline for the purchase of their exclusive newly launched items at the

most cost effective prices. This strategy motivated the customers to register their name on time in
order to get a heavier discounts on the new products as well as services(Amazon, 2018).
Easy finance options:
The amazon firm also provide to its customer the facility of simple finance options for
the customers who are unable to pay a lump sum amount on the time of purchase. This facility is
considered as the effective marketing techniques as this attracts the large number of Lower level
as well as middle level customers who can't afford to pay on lump-sum but are comfortable to
pay in easy monthly instalments.
Special offers:
The amazon starts special offer days that lasts for a limited time period likely 2-3 days. In
this marketing strategy, the firm provides heavy discounts on its newly launched as well as
existence product range. This support the company to effectively draw attention of large number
of customers in order to grab that limited time frame offers. Thus, this promotional activity assist
the company to sell larger number of products in just a limited time period(Rikap, 2020).
Using E-mail:
The amazon company also practise the E-mail marketing activities as its marketing
activity. The amazon use this technique in order to thanks customer for the purchase, asking
customers to post their review about product or service as well as even providing the information
about discount offers. In relation to it, this strategy also allow the company to make personalised
product recommendation to the customers on the basis of their purchasing history. This helps the
organisation to retain their existing customers more effectively.
The following explanation shows portfolio of the amazon products:
Product portfolio of Amazon:
The amazon company provides a number of diversified range of products such as apparel,
baby products, consumer electronics, beauty products, gourmet food and groceries. In addition to
this, the organisation also provides health and personal care items, industrial related to
equipments, kitchen items, artificial jewellery and watches. Moreover, the amazon company also
provide the customers with musical instrument , sporting goods, tools, automotive items as well
as toy and game products. Apart form the diversified products, the company also provide their
customers with a wide range of entertainment services for example: Amazon Prime for watching
Movie shows, Fire tablets for watching TV shows, Amazon digital software and video games,

Music Unlimited, Amazon fire TY as well as Amazon studios. In addition to this, the services of
amazon also includes Kindle store, Amazon study and app-store. Furthermore, the amazon
company has recently launched a new robotic service known as Astro. This is powered by the
Alexa smart technologies which can help the users to easily monitor people and security at home
when they are away from their house. This technology transfers message to the owners in
notification format if something unusual happens in their house(White, 2021).
Recommending alternative product and services that amazon can provide in future:
The amazon provides their customers a diverse range of products and services that comes
in the category of entertainment industry, toy industry, tools industry, fashion industry and many
more. In order to cater with the needs of medical field, it is recommended that the company
should provide a platform for selling medicines related to the prevention of health diseases such
as diabetes or cardiovascular type of diseases especially to the India. As India has the second
largest diabetic patients in the world. This new offering can lead the firm to effectively meet with
the demands of the diabetic customers by delivering all necessary drugs at their doorsteps.
Moreover, this initiative will support the firm to further enhance their profitability in the market
as well as will also help firm to improve its competitive edge globally(Oliveira and et.al.., 2021).
The amazon can also launch an app regarding health consultation services. The amazon
can hire experienced and well qualified doctors in order to provide medical consultation
services to the customers. This will support the customers to seek medical advice just by sitting
at home or anywhere. In relation to this, this app can also a provide a proper medical guidance to
the customers. This will be a great opportunity for the organisation to cover a large number of
customers as due to pandemic the preference of customer has greatly transformed regarding
taking online consultation without visiting hospitals for seeking medical consultation. This can
support the firm to enter into new industry and can be an advantageous opportunity for the firm
in order to enhance the monopolistic power in the market(Sullivan, Rennstam and Bertilsson,
2019).
Conclusion:
It has been concluded from the above report that effective business activities are the
foundation stone that decides how far the company can reach in the globalised market. It was

also evaluated the business activities are crucial in order to attain attention of customers as well
as improving competitive advantage of the business. It was analysed that the amazon follows
different range of business activities related to supply chain, logistics, marketing as well as
promotional strategies that supported the firm in gaining a huge popularity in the E-commerce
industry as well as improved performance. In addition to this, it has been evaluated that the
amazon should include medical drugs in the range of their product range as well as should also
provide an online platform in order to consult visually with experienced doctors.
References
Books and Journal
Amazon, E.C., 2018. Amazon ec2. línea]. Available: https://aws. amazon. com/es/ec2.
Chen and et.al., 2019, July. A full-spectrum blockchain-as-a-service for business collaboration.
In 2019 IEEE International Conference on Web Services (ICWS) (pp. 219-223). IEEE.
Colangelo, S., 2018. Big Data and the implication for International Marketing. The Amazon case
study.
Dumaine, B., 2020. Bezonomics: How Amazon is Changing Our Lives and what the World's
Best Companies are Learning from it. Simon and Schuster.
Oliveira and et.al.., 2021. The role of regional administration on the promotion of social
responsibility practices: a case study in the amazon region. Integrating Social
Responsibility and Sustainable Development: Addressing Challenges and Creating
Opportunities, p.377.
Rikap, C., 2020. Amazon: A story of accumulation through intellectual rentiership and
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Smits, R. and Nikdel, E.W., 2019. Beyond Netflix and Amazon: MUBI and the curation of on-
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Sullivan, K., Rennstam, J. and Bertilsson, J., 2019. Auditioning for Amazon: The dark side of
place branding and corporate domination. In The dark side of communication: 2nd
International and interdisciplinary conference on Discourse and Communication in
Professional contexts.
White, J., 2021. Amazon wins bid to overturn EU state aid ruling. International Tax Review.