Annotated Bibliography on Social Media in Business

The provided assignment is an annotated bibliography on social media in business. It includes a list of references to various research papers and articles on the topic, with brief summaries or annotations. The references cover aspects such as the adoption of social media by B2B organizations, the influence of social media interactions on consumer-brand relationships, and the impact of social media on small businesses and sustainability. The assignment requires careful examination of each reference to provide a comprehensive understanding of social media in business.

BUSINESS FUTURE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1a. Social media as core competence to attain competitive advantages with examples.............1
1b. Key social media platforms which used as effective internet marketing tools with
examples......................................................................................................................................2
2a. Impact of social media on Amazon.......................................................................................3
2b. Future of social media and its implications for the business................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In order to implement new plan, business develop their effectiveness to attain overall
growth. With this regard, different activities implemented that are important and measure success
at workplace (Cook, 2017). As results, sustainable strategy for the future consider as well. In this
context, present report based on the Amazon which is online shopping website of the world.
They provide different types of products and services on it to deal with several customers. For
gaining insight information, report covers social media that assists to attain competence to make
competitive advantages. Furthermore, it includes social media which used as internet marketing
tool that impact to attain profitability in the world.
MAIN BODY
1a. Social media as core competence to attain competitive advantages with examples
Internet consists important role which determines essential part to make successful
results. Hence, social media defines important role that helps to make business plan and bring
success and many advantages (Kimmel and Kitchen, 2014). Social media is powerful tool for
Amazon which develop competitive advantages in following manner:
Market to the business: After consider business, manager need to set their operations and
functions to carry competition. With using social media, they can drive message in the public.
Hence, it assists to promote brand that businesses implement to create several advantages. For
example, website such as Facebook, Twitter, Instagram, LinkedIn, etc. Present professionally to
send message for customers, peers, manager, etc. Social media can effectively used to promote
loyalty incentives, etc. (Littlewood, Bick and Treen, 2017).
Relate with customers: With the help of the social media tools, Amazon also create place
where customers can interact regularly with different people. It helps to generate visibility in the
business to make systematic work performances. This is because, regular interaction with
customers keep engaged them towards the business so that loyalty feeling could be foster deeply.
For instance, the company provide answer for question of customer about their products and
services (Vernuccio, 2014).
Attract quality staff: In order to implement social media tools in the business, every
enterprise get benefits to winning place to work through promote their operations with social
media. It creates positive representation that encourage current employees with network (Hatter,
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2018). Hence, it can be stated that social media encourage and connect professional business that
increase exposure and recruit high quality candidates in the business. For example, implement
Facebook, Instagram, etc. to attract right and qualified candidates.
Resolve problem: In order to look upon the customers complaints, Amazon can develop
their understanding and create positive representation with social media accounts. It assists to
encourage current employees with network and promote business as well. It could be easier to
take responses from customers towards the complaints. Therefore, social media website assist to
wins loyal customers in chosen enterprise. For instance, in product description some times
customers provide their feedback as complaints which need to solve to attain systematic work
performances (Killian and McManus, 2015).
1b. Key social media platforms which used as effective internet marketing tools with examples
Social media platform consider effective results to operate systematic functioning in the
business. In this way, different marketing strategies implemented which bring consistency and
sales with social media advertisement. Further, it is also used as internet marketing tools that
assists to focus on the increasing conversation and sales with low cost of acquisition (Godey,
Manthiou and Singh, 2016). With this regard, following are certain social media platform
implemented that used as internet marketing tools:
 Facebook: Facebook is the tool which generally used by more than 2 billion every day. It
hosts quarter of the world which provide advertisement with different opportunity.
Therefore, every enterprise can easily reach virtually every person easily. It can be used
as the E-commerce which campaign to the Ebooks, product coupons, etc. It leads to
nurtured and target new people which could be introduced through brand and products.
In the selected business, this tool consider operations with advanced targeting as
compare to other advertisement platforms (Hudson, Huang and Madden, 2016).
Therefore, it includes job description, interests, past activity, etc. In addition to this,
pricing is widely consideration that used as the several factors which helps to target
different customers towards the business with budget. Main core part implement in this
tool setting up with advertisement, setting targeting and re-targeting. It includes several
kinds of activities that considered to build brand awareness and teach people for the
products and services (Christodoulides, Siamagka and Michaelidou, 2015).
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 Instagram: Instagram is another social media tool that is used to focus on the acquisition
on the social advertisement. It boasts more than 500 million active users and create
commands on highest audience engagement rates. It helps to develop systematic learning
and know about the enterprise (Broekemier, Chau and Seshadri, 2015). It includes
image, video, etc. elements that consider selling of products which visually appealing to
incorporate media into the campaigns. It assists to perform social media channels with
different range of the products and services. Different characteristics align with the target
audience with the best advertisement choice for the organisation. In order to focus on the
Instagram advertisement, tactics considered implement list and engaged several people
in it (Du, Yalcinkaya and Bstieler, 2016). Custom image of people can be consider
which is real because stock picture not work on Instagram. For example, need to
consider irresistible so that visual nature takes impulse buying at next level. It is also
driven to connect with niche audience. Main example which taken on Instagram is
advertisement action which come from Spearmint LOVE. It gets successful results with
providing growth and touching single line code.
2a. Impact of social media on Amazon
Amazon considers effective results with implement social media tools. In this aspect,
they are able to gather important sources that consider operations in global environment.
Successful results of the company has been depends on its social media tools. Therefore,
implications consist as the enormous with smart leaders and investors. These implications
consider advantages to perform marketing functions (Taneja and Toombs, 2014).
Invest in commerce, divest the traditional retailers
In order to firstly implement investment in Amazon, it is important to identify
competitors as well. In May 2016, market value of the chosen business has been compare with
the Wal-Mart so that it consider as the largest retailer with Amazon. The chosen business has
growth and high profitability as compare to other and their worth was around $332 and Wal-
Mart has $216. In this aspect, it has been seen that other competitor adopt brick and mortar sales
which was shrinking so that Amazon make themselves as market leader to promote effective
functions. From last three years, it has been seen that Amazon continuously grows from 2014. It
got profitability up to 128%. It assists to put investment in Amazon because it is leader in term of
e-commerce which created great return. Furthermore, contrasting value of the business also
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develop continuously which decline traditional retailers. Amazon get effect which can be a cause
due to Sears Holding, etc. Number of retailers are also getting effect in the entire work
performance so that brick and mortar retail industry slowly shutting down. JCPenney consider
almost 140 stores Macy closing 100 stores around 15% because it prepares for bankrupt. In
addition to this Kohl also planning to shrink size so that it creates reflect lower sales.
Vastly too much space
It can be create impact on the real estate. Online sales come over the 11% of all holidays
in 2016. Therefore, Amazon accounts develop with 40% of all sales so that stores are more goes
anywhere to develop effectiveness. Historically prime retail real estate considered valuable
results in 2007 because there are many people thought Sears real estate (Dolan and et.al., 2017).
It is the apparent the Amazon effect which has left America with effective consideration which
requires in store front. Stand without anybody consider alternative use of building so that Malls
and shopping centres go begging as the traffic drops. It means that investment in retail estate is
not considered with REITs.
Along with this, operating cash flow generally increasing around 7% within the twelve
months. As compare to previous month, the chosen business also getting several benefits to work
on the systematic performance with ascertain free cash flow. Therefore, principles repayment
decreased in twelve months ended. Less finance lease principles on the assets that is needed to
decrease outflow and develop effective results as well (Wang, Pauleen and Zhang, 2016). In the
2017, net sales generally develop around 38% in forth quarter which could be compare with
other records as well. Operating income increases 38% so that favourable results could be
considered within the business environment. In 2017, 30,000 new employees recruited in the
business so that effectiveness will be developing continuously with business development
activities. Hence, there are 1200 unique brands seeing that consider strong responses to make
effective results. Hence, following points are highlighted:
 In 2017, more than 5 million people attracted who shipped with prime in all over the
world.
 New paid members has been joined in 2017 so that brand consider effective impact on
the business development activities.
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 Best selling products in the 2017 develop in different areas of the world by Amazon.
Customers are mainly buying with tens of million of Echo devices in last year. Around
30000 new people recruited so that new devices carried that are 4000 smart tools.
 In the 1200 unique brands, the company able to considered several products and services.
Alexa Voice Services adoption included among the different devices. New integration of
the products and services helps to focus on the effective results (Lamberton and Stephen,
2016).
 The chosen company also determines new tools and developer kits so that it involves
Alexa Mobile Accessory with premium so that voice development activities has been
implemented. It makes easier for developer to bring Alexa to the more devices.
 Further, the company hired around 130000 employees from global environment in 2017
which includes acquisition. It is employ more than 17500 veterans and military spouses
in the country (Christodoulides, Siamagka and Michaelidou, 2015).
 Amazon originates their products and services with prime members so that it create
systematic work performance in the business environment. This is because, the selected
business consider new kind of store for increasing shopping experience.
 In order to fulfil the objectives of the small and medium size, vision, learning and
activities develop continuously. It helps to develop products and services around the
world.
 Prime selection in the other countries also develop local products with 25 million from
third party sellers. Therefore, it assists to launch new products such as consumer
electronics, home and kitchen ware, etc. (Littlewood, Bick and Treen, 2017).
 Amazon Web services develop effectiveness with the expansion of infrastructure in 2017.
Launching new region in France also consider development of the business and ascertain
effective functioning as well.
 AWS continuously expand their infrastructure in 2017 to serve customers. There are
almost 12 zones exist across the four regions such as Bahrain, Hong Kong, Sweden and
second GovCloud.
2b. Future of social media and its implications for the business
In order to develop future programs, Amazon determines strategy of advertisement to pay
attention. It is big brand which consider advertisement agencies to devise plans to get best results
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from Google and Facebook. Amazon strategy considered their different specialise operations and
functions with e-commerce. The chosen company consider consumer brand with re-evaluation of
marketing decisions. As results, it helps to implement systematic retail model in the business to
make performance marketing objectives. Negotiation with advertisers assists to make better
advertisement so that on social media such as Facebook is the useful platform where Amazon
could able to implement their important consideration (Godey, Manthiou and Singh, 2016).
Furthermore, real time integration create marketing campaign so that process typically takes
traditional methods that assists to create effective program to perform several functions and
operations. On TV commercial and coupons, process could be taken to lead with innovations so
that global supply chain implemented to enhance revenue and profits to make changes to provide
instant results.
Future advertisement products generally involves buying products from online tools such
as Amazon Video programs with using X-Ray. Voice also activated in the Alexa platform so that
advertisers implement digital assistants with several people. Executives sees that Amazon
consider future program to reach towards the shoppers and shifting from traditional advertising
channels with different place. It considered small grocery market share which deals in big
grocery brand and manufacturer. The company has mission to make themselves as the most
customer centric company in Earth by 2021. Therefore, customer centric approach assists to
focused on the competitors based results with the technological consideration. It is the most
important tool that invent behalf of the something better work. As results, it helps to delight
customers to drive and invent new things in the business environment. Amazon consider their
operations and functions with their effective mission and vision. In this consideration, they
believe to create futuristic vision that assists to make larger role in life (Godey, Manthiou and
Singh, 2016).
Unlimited future responses also developed to consider constraints and filled with
infrastructure. Their main goal is to build services that can be provide at a time when customers
have requires with using smart phones. Outsourcing is also considered important role that create
negative impact which could be take from another responses that are entirely different. The
company also implement 3D printers to develop their profitability and performance in effective
manner (Littlewood, Bick and Treen, 2017). It is the systematic process in which new
technologies determines to make changes in life. Along with this, company also want to increase
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their employees around 50,000. Therefore, they can easily develop their professional
development program and ascertain systematic work performance in the business environment.
They consider, any community and their interest in down town urban solution. Consideration
approach develop systematic work performance with business development so that powerful
corporation seeking to the long term commitment (Christodoulides, Siamagka and Michaelidou,
2015).
CONCLUSION
From the above report, it can be concluded that social media play important role to make
successful results in the business. In this regard, the company determines their success with
implement internet tools. Therefore, it will help to promote effectiveness in the business
environment to look upon the creativity. Furthermore, it summarised about the social media tools
that assists to attain competitive advantages at workplace. It helps to make creativity in the
business and make more profits as well. Moreover, it articulated about the key social media tools
that assist to focus on the innovation and systematic work performance in the business
environment to develop creativity. Along with this, it discussed about the Amazon strategy
which could be develop with the innovations and creativity. They are regularly implemented new
functions so that customers could be attracted at workplace. At last, it described about the future
development activities that helps to maintain long term targets.
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REFERENCES
Books and Journals
Broekemier, G., Chau, N.N. and Seshadri, S., 2015. Social media practices among small
business-to-business enterprises. Small Business Institute Journal, 11(1), p.37.
Christodoulides, G., Siamagka, N.T. and Michaelidou, N., 2015. A model for the adoption of
social media by B2B organizations. In Ideas in Marketing: Finding the New and
Polishing the Old (pp. 578-581). Springer, Cham.
Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.
Dolan, R. and et.al., 2017. Social media: communication strategies, engagement and future
research directions. International Journal of Wine Business Research, 29(1), pp.2-19.
Du, S., Yalcinkaya, G. and Bstieler, L., 2016. Sustainability, social media driven open
innovation, and new product development performance. Journal of Product Innovation
Management, 33(S1), pp.55-71.
Godey, B., Manthiou, A. and Singh, R., 2016. Social media marketing efforts of luxury brands:
Influence on brand equity and consumer behavior. Journal of business research, 69(12),
pp.5833-5841.
Hudson, S., Huang, L. and Madden, T.J., 2016. The influence of social media interactions on
consumer–brand relationships: A three-country study of brand perceptions and
marketing behaviors. International Journal of Research in Marketing, 33(1), pp.27-41.
Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era:
Managerial guidelines for social media integration. Business Horizons, 58(5), pp.539-
549.
Kimmel, A.J. and Kitchen, P.J., 2014. WOM and social media: Presaging future directions for
research and practice. Journal of Marketing Communications, 20(1-2), pp.5-20.
Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and
mobile marketing: Research evolution from 2000 to 2015 and an agenda for future
inquiry. Journal of Marketing, 80(6), pp.146-172.
Littlewood, K., Bick, G. and Treen, E., 2017. A Measurement Construct for Social Media: The
SM Value Chain—An Abstract. In Creating Marketing Magic and Innovative Future
Marketing Trends (pp. 605-605). Springer, Cham.
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Taneja, S. and Toombs, L., 2014. Putting a face on small businesses: Visibility, viability, and
sustainability the impact of social media on small business marketing. Academy of
Marketing Studies Journal, 18(1), p.249.
Vernuccio, M., 2014. Communicating corporate brands through social media: An exploratory
study. International Journal of Business Communication, 51(3), pp.211-233.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, pp.4-14.
Online
Hatter, K., 2018. Competitive Advantage of Social Media. [Online] Available through:
<http://smallbusiness.chron.com/competitive-advantage-social-media-39239.html>.
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