Digital Marketing for Small Electronic Retail Outlet

DIGITAL MARKETING

Table of Contents
Introduction to the topic...................................................................................................................3
Survey of current practices by using industry Example and experience of Simbound Game.........3
Simbound.........................................................................................................................................6
Conclusion & recommendation for effective implementation of digital marketing element for
chosen..............................................................................................................................................9
REFERENCES................................................................................................................................1

Introduction to the topic
Social media marketing is technique to promote products and services through the use of
social media platforms such as Facebook, Twitter, and Instagram etc. It is a way to reach and
engage with the customers as most of the people spends much of their time on these social media
platforms. It is a type of internet marketing in which the content related to the product and
services are created and shared through these social media platforms and the company connects
through these channels to increase the brand awareness, increase the conversion rates, direct the
traffic to the website, increasing the sales etc.
By undertaking the practices of social media marketing (SMM) the company's goal of
marketing and branding can be achieved. Small electronic retail industry is an activity in which
the merchant sells electronic products such as computers, smartphones, ovens and other
electronic devices and appliances to the customers. There is no mediator between the merchant
and customers. In the further report light will be put upon the current social media practice using
this industry.
The Simbound simulation
Simbound is based on the online simulation platform or tool used in context of digital
marketing. Each and every team competes with peers in the digital marketing competition to gain
highest score in wide range of metrics. As per consider as social media marketing, it must
include return on the investment spend, impressions, click through rate (CTR). In order to gain
the practical experience on the basis of digital marketing tools. This can help for managing the
controlling overall budget of campaign.
Survey of current practices by using industry Example and experience of
Simbound Game.
Concept of digital marketing
Digital marketing is promoting the products and services through digital or online channels
to reach the customers. The digital channels include search engine optimization, social media, e-
mails etc. the small electronic retail outlet has many channels for digitally market their products
such as search engine optimization marketing, social media marketing, influencer marketing,
content marketing etc. The outlet chooses to advertise their products and services through social
media platforms (Tuten, 2020). As these platform have several advantages such as outlet have a
direct connection with the audience, creates brand awareness and leads to improves search

engine rankings. It helps in building brand and drive the traffic to the website. It also improves
the brand loyalty and leads to higher conversion rates. The major advantage is that it is cost
effective and provides better customer satisfaction. The goal can increase the brand awareness,
driving the traffic to the website, boosting the audience engagement, generating the sales through
these platforms, increase the community engagement, growing the brand audience etc. As in this
case it is small electronic retail store therefore the objective will be to generate new leads and
sales.
Example and Experience of Simbound Game-
Simbound is one of the first product of small electronic retailer for business simulation
genre that can address digital or online marketing subject in such as functional way.