Business Strategy & Competitive Analysis for Amazon

Running Head: Business Strategy & Competitive Analysis
Business Strategy & Competitive
Analysis
AMAZON

Business strategy & Competitive analysis P a g e | 1
Table of Content
PESTLE Analysis.................................................................................................................................................. 2
Political Factors............................................................................................................................................... 2
Economic Factors........................................................................................................................................... 3
Socio Cultural Factors...................................................................................................................................3
Technological Factors...................................................................................................................................4
Legal Factors.................................................................................................................................................... 4
Environmental Factors................................................................................................................................ 4
Key Elements of Amazon Strategy.............................................................................................................. 5
Increased customer experience...............................................................................................................5
GLOCAL............................................................................................................................................................... 5
References.............................................................................................................................................................. 6

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PESTLE Analysis
PESTLE analysis is a strategic management tool which is used for strategic business
planning. The tool helps in understanding the external influence on the business
according to the political, economic, social, technological, legal & environmental forces.
Political Factors
The influence of Political factors on Amazon can be ascertained in the following three
ways:
 Political stability of the developed countries can be seen as opportunity for
Amazon as it creates ideal condition for Amazon to expand and diversify its
business model and scale of operations. The company has the option of
expanding from a click model into a click and mortar model.