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CRIN110 - Management and Business | Amazon

   

Added on  2020-03-04

10 Pages2305 Words71 Views
Running head: BUSINESS SET UP Amazon’s marketing strategyName of the Student:Name of the University:Author note:

1BUSINESS SET UP Part A: Organizational structure of Amazon The organizational structure of Amazon has to be classified in a hierarchical way. Ithas the team of Senior Management which would include two Chief Executive Officers; thereare three senior vice presidents and one controller who would be responsible for the othervital aspects of the business which would report straightaway to the Chief Executive Officer(Amazon.in, 2017; Bidwell, 2012) There would be seven segments such as informationtechnology, legal operations and human resources who would report to the CEO of Amazon. Amazon would remain flexible to its adaption to the frequent changes to the externalenvironment. Amazon this online retail store is also looking forward to make greaterinnovation in the field of e commerce and in future also it is also looking for an innovation inthe industry of global logistics. (Kantor & Streitfeld, 2015).(Plan for the organizational structure of Amazon) (Kantor & Streitfeld, 2015)

2BUSINESS SET UP External environment of Amazon PESTLE analysis Political factors: PESTLE analysis in terms of political factors focuses on the political stabledbase of the other developing countries, Government’s aid to the e-commerce and theinitiation of efforts for the development of the e-commerce. Amazon would benefit from thepolitical stability. This condition further enhances the expansion of the company to make itsbusiness diverse (Ignat & Maha, 2012). However, on the other hand, the entire governmentsupport for facilitating the e-commerce is also an opportunity which is looking forward todiversify its market segments with a greater amount of support from the government. Thesupport of the government is needed in order to expand the company and bring improvementsin the regulations of law which would allow the business to flourish more (Ignat & Maha,2012; Koumparoulis, 2013). Economic factors: The situation of Amazon depends upon the situation of the economieswhich concerns about its retail business carried out in online mode. The effects of theeconomy trends and its further changes on the macro environment’s report are taken intoconsideration of this analysis. These are the following external factors which are consideredto be important in this particular company (Ignat & Maha, 2012; Koumparoulis, 2013). First,the economic stability is needed to be taken into account of most of the developed countries’markets. Second, to take into consideration, the economic recession of Europe this isconsidered to be a threat. It is the economic stability which would increase the success for the Amazon Company inthese markets. Amazon might face boost in its growth in the other developing countries. TheChinese market is considered to be one of the biggest growing markets and in future it ishoped that would increase its growth in future (Ignat & Maha, 2012; Koumparoulis, 2013).

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