Amazon Company: Achievements, Obstacles and Rectification

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Engineering Management

Abstract
This research’s spot light is on Amazon Company. The research ensures to review, examine and
evaluate the strategies and plans adopted by Amazon, to give strong competition to its
competitive companies in the market. The obstacles faced by the company are highlighted and
how it overcame the interruptions is presented in this report. The other perspectives of its
strategies and growth are reviewed. Subsequently, the achievements and problems, why the
company came down, its risk barriers and rectification are the aspects that are reviewed. The
positive perspectives determined about the company is that, it accepts its failure and has patience
to await for long term benefits. It is observed to have excelling operational excellence.
Additionally, it is also determined that Amazon believes in customer obsession when compared
to competitor obsession.

Table of Contents
1. Introduction.......................................................................................................................................1
2. Risks...................................................................................................................................................1
3. Risk Barriers for Amazon.................................................................................................................2
4. Problems faced and how Amazon overcame it?..............................................................................3
5. Overcoming the Risk Barriers..........................................................................................................3
6. Operational Strategy.........................................................................................................................4
7. Operation Management and Strategic Decision Making................................................................5
8. Information Technology and Amazon.............................................................................................7
9. Evaluation..........................................................................................................................................7
10. Conclusion......................................................................................................................................9
References................................................................................................................................................11

1. Introduction
Based on revenue and market capitalization, Amazon is largest Internet retailer in the
globe. Depending on its sales, it is ranked as the second largest company. It produces
electronics like Fire tablets, Echo and Fire TV (Amazon.in, 2018). Amazon has significant
revenue in cloud infrastructure services like IaaS and PaaS (Srgresearch.com, 2014). Along
with online bookselling, it is also known for video and MP3 streaming, video games, audiobook
downloading, and software. In North America, Amazon is at number one position, for retail
service (Digital Commerce 360, 2018).
It also sells a few low-end products. It operates separately with a different retail websites
for the customers in the following countries- United States of America, Italy, United Kingdom,
Ireland, Canada, France, Germany, Netherlands, Mexico, Australia, Japan, Spain, China, Brazil
and India. It even allows international shipping of certain products, to some selected countries.
Amazon believes in customer obsession instead of competitor obsession. It has eagerness in
investing and pioneering. Moreover, its biggest positive approach is it willingly accepts failure
and patiently thinks about long term benefits and success. This is why it is pride on its
operational excellence.
The objective of this report is to understand the achievements, obstacles faced and
rectification for Amazon Company. The risk barriers for Amazon will be investigated, where
the company will be reviewed, examined and evaluated based on its adopted strategies and
plans, for competing with the other companies in the market.
2. Risks
Some of the serious risks for Amazon includes (Kline, 2017):
1) Intense competition
2) Rapid expansion straining management
3) Doing business throughout the world.
4) Shipping costs
5) Loss of data and security breach issues can however be a serious risk.
6) Risks related to web operations.
7) It faces competition in stock investment, revenue growth share price (Downie,
2015).
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